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What is your Gangnam Style?

by hayfj2
2 replies
Let's face it PSY and his gangnam style is everywhere. He's pretty unique, even if some find him irritable, crass or even down right pointless, but he's
in every paper, magazine, everyone's talking about him, want to interview him etc, and now the most popular video on youtube, ever - apparently.

So, how are you standing out in your crowded marketplace?

What IS your USP?

1. What do you do that's different, and unique?
2. What are you doing thats getting everyone talking about you?
3. What is your "Gangnam style"...?

Oh and as you ponder your USP, don't mention "service, quality, reliability or price" as everybody and their dog in your niche probably will try to reference them.

Feel free to add your short USP below, will also help me to get a better handle on what some of you offer and how I might be able to refer you to others here in Scotland or the UK...

#gangnam #style
  • Profile picture of the author ukcarl
    Currently a USP I am using with great success to promote my PPC services is that I was a successful affiliate for over 2 years previous to working with offline businesses.

    The reason this is an advantage is I am not just some kid straight out of college with a marketing degree who doesn't know anything about converting traffic, I have real, experience. As I explain I have worked with my own budgets on thin margins competing against large companies and still been profitable so I understand the importance of getting them a positive ROI.

    My experience with many other agency is they like to go broad with PPC and then cut the fat which for the advertiser/business is expensive, I prefer to get profitable with more targeted campaigns then scale out, what this means is they get results on a lower budget fast and I find it helps me have much better client retention
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