
Claude Whitacre Delivering A Complete Offline Marketing Presentation From The Stage
This DVD is about a year old.
I talked for Mike Crow, a Guru in the home inspection business. He held a three day event in Dallas Texas. I had a 90 minute speech outlined.
I was placed as the last speaker in a 3 day event. Every speaker sold something, and there were about 15 of us. the event was being dismantled less than an hour after I finished. We cut it pretty close. In other words, the chairs, tables, and room was going to be occupied by another group in less than an hour after I was done.
The good news for me; I marketed myself well at the event. And Mike introduced me to the entire group very well, establishing that I was somebody to listen to. Also, I was invited to the full three days, and I learned what the audience was like, and what the other speakers were going to talk about. Always a plus, when there are multiple speakers.
The bad news was...unknown to me...there was a guy speaking earlier in the day that talked about the exact same subject, selling a similar program, for much less than me. So there was some serious editing in the talk and slides before I went on.
Also, the host (a real terrific guy) was dog tired, so was the audience, so was I. And the host (partially my fault) forgot I had an intro video, and he took up too much of my time on stage, and the audience clapped at the beginning of the video, not hearing most of it.
At the end of every speaker's speech the host helped close the sales. Every speaker but me. A high compliment.
About 180 in the audience. (300 to start, but many had to catch flights at the end) Not the largest I've spoken to, but big enough.
I walked out with $36,400 in sales. The sales were closed from the stage.
Want to know how to closes sale from the front of the room? Not my best performance, but a highly modified (the same day) talk that I put on to sell my service.
You'll see me bumble a bit, because I kept losing my place..because a third of my Powerpoint slides were deleted. So here's what I look like tired, sleep deprived, in a competitive situation (Remember, a competitor spoke a few hours earlier)
I'm sure you'll get something out of it.
I'm not looking for compliments. I'm seriously trying to help. If you have a question about group selling or want to share a group selling technique...I'm all ears.
Enjoy.
Added later; This was given before the two most recent Google updates. Yes, I know the article directories don't work as well, yes, I know articles aren't as strong. Please ignore that.
âDo not seek to follow in the footsteps of the wise; seek what they sought.â - Matsuo Basho
âDo not seek to follow in the footsteps of the wise; seek what they sought.â - Matsuo Basho
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âDo not seek to follow in the footsteps of the wise; seek what they sought.â - Matsuo Basho