"Just maybe your snazzy benefits are murdering your sales?"
love benefits and buy benefits."
I hear you say.
Probably read about it being true.
Well there is time and place for everything.
And rolling out your big killer benefits first
is a mistake.
Why?
Because you haven't shown you have understood the reader.
How hard is it to find someone who really understands you?
Get my point?
So starting off with naming a problem of theirs
gets their attention.
The monkey brain in us is still active in 2012
and is always on the lookout for danger and avoidance of pain.
When gazillion messages coming at ya daily,
you gotta be the smartest cat in the jungle and
get peoples attention, not from shouting,
but mentioning a big bad problem they are already facing,
or alerting them to one which may create dire consequences from not acting now.
Then you roll out your snazzy benefits of your solution.
Problem + benefit, in that order.
Now they'll be happy reading what you've got,
and you live happy ever after because people are buying more from you.
Don't you just love happy endings?
Best,
Ewen
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services