I'm not going to lie to you.
Getting your offline marketing business up and running successfully is probably one of the hardest things you'll ever do.
It was for me.
The funny thing is, it wasn't difficult for me because I had to create marketing campaigns.
I don't know about you, but I eat, live and breathe marketing campaigns...in fact putting together the campaign is the fun part.
And it wasn't difficult because I was afraid to talk to business owners. I actually enjoy rubbing elbows with other successful and driven entreprenuers. It energizes me.
And it definitely wasn't because I couldn't get clients. In many cases, I turned clients down for various reasons.
In fact, getting leads was usually not a issue, but separating the qualified leads from the tire-kickers can eat up a ton of time.
(I'll share with you how I overcame that challenge another time)
See, the truth is...offline marketing will be the hardest thing you've ever done because when you first get started there is no one to hold you accountable for following one course until successful, otherwise known as F.O.C.U.S.
And secondly and arguably more importantly, there is no one to hold you accountable for ONLY doing what will actually produce results.
Let me share my own personal journey to prove it to you. This is a very personal story and bothers me to this day.
When I first started offline marketing, I got my best clients from Craigslist.
Yep, I know that sounds crazy, but it worked for me.
I realize that what I'm about to say sounds like a bad internet marketing salespage bullet point, but it's true.
I was literally sitting at starbucks sipping $6 per cup coffee, while having business owners meet me just to drop off $1,500 checks.
It was insane but fun at the same time.
But, it came to a slow end.
Well, because I wasn't disciplined enough in my daily business habits.
I didn't have anyone to answer to that would keep me accountable, so I eventually stopped posting the ads that were generating business for me.
Actually, let me take that back.
I stopped paying a craigslist posting expert the $30 per week to post my ads.
Looking back, it seems insane that I didn't stick with that. It was driving tons of leads to my offline business like clockwork.
It's too bad that things have changed on Craigslist now and besides, I no longer offer the same offline services that I did then, but the lesson that I learned remains the same.
If you're just starting out or if you're trying to take your business to the next level, you need a group or someone to keep you accountable.
If you're on your own right now, try to find another offline marketer that you agree to skype or email on a daily basis with your list of actions that you completed each day.
It doesn't require you to spend a dime, but it will make a huge difference in your offline business.
Helping you build your offline business,
P.S. And no, I'm not talking about a mastermind group or a coaching program that meets once a month, per quarter or once a year. I've tried that and in my opinion, it's not enough 90% of the time. I'll tell you why that almost never works tomorrow.