Recently, I decided to take on some commissioned sales reps. Most are seasoned TM'ers, and it's working out fairly well. I burned through a couple dozen in order to find 2 good ones, and a door to door guy that looks like he'll work out well.
When I started, it was straight up cold calling, setting appointments for myself. It started paying the bills, and worked well enough, but I honestly can't stand it. Today, in response to one of my Craigslist ads, I got a call from a lead broker type. Older gentleman, supposedly the leads are exclusive, seemed to know his stuff. He's a one man show, and wants $50/lead. His pitch is that he'll guarantee a 40% close rate.
That, in a sense, is where he lost me. He doesn't know me. I could suck at closing, and milk him indefinitely, in theory. If we don't hit 40%, he provides more leads until we do. He is offering live transfer, or just basic information to be emailed over immediately. I'll have access to all recorded calls for each lead.
It seems a bit too good to be true - not a scam, but I just don't have much experience with this sort of thing. I bought mortgage leads back in the day, and they were the same basic price range, but nobody would be dumb enough to guarantee a closing percentage.
What say ye?