
Getting my head round pricing for offline business customers
Now I'm trying to get my head round the business market and potentially cold calling customers and getting interest expressed and then suggesting the client pays $400-$600 a month or more on seo/reputation management services.
I suppose the benefit comes from telling them they could increase their turnover by 10-xx% - which if a company is only turning over $100k, means $10k, so then saying you are charging like 30-40% of that is effectively a good ROI for them?
It's just a totally different ballpark from what I am used to - going in at $400 a month seems totally un-natural...... However I guess when you add all the time up, e.g. Analysis/building web 2.0/social networks etc/creating content - you could easily spend 20 hours per month on client and that works out to $20 an hour which is really reasonable.
So I guess what I am getting at - is can most companies afford $400-$600 monthly? Independent restaurants and hotels etc?
âDo not seek to follow in the footsteps of the wise; seek what they sought.â - Matsuo Basho