I realize that saying that monthly mastermind groups and coaching programs are usually not enough may seem controversial, but let me prove it to you.
Let me ask you a few questions...
Who do you think would have the best chance for success...
...the marketing consultant who studies and rewrites proven and successful copy by hand for 30 minutes per day or the marketing consultant that reads a couple of copywriting books a few times a year?
...the marketing consultant who posts free or low-cost ads in their towns local newspapers every day or the marketing consultant who posts ads once per month?
...the overweight person who works out 30 mins per day every day of the week or the overweight person who works out once per month?
...the couple who meet once per month to express their love to one another or the couple who finds five minutes every day to express their love to one another.
See, unless there is some type of divine intervention or a once in a lifetime lucky break that bends the principles of the universe, the answers to all the examples I listed above seem super obvious, don't they?
It's fairly straight forward.
The marketing consultant that posts ads daily and finds time each day to study and rewrite great copy and ads by hand tends to write much better ads and get more clients.
The person who excercises every day tends to lose more weight and become healthier.
The married couple that finds time on a daily basis to express their love in some way tend to have a healthier marriage.
Well, the same is true for 99% of monthly coaching or mastermind programs.
The monthly meetings are great for:
- Helping you generate innovative ideas.
- Teaching you concepts on a deeper level.
- Connecting with other like-minded people.
- Keeping you encouraged.
Seems obvious that they have different goals now that I've pointed it out, doesn't it. But, when it comes to your offline business does the difference about what it takes to succeed also seem as obvious?
Does it seem obvious to you that you need to send daily emails to prospects, make daily phone calls, mail letters daily or set up appointments daily?
And if it does seem obvious, why don't most aspiring offline marketers and consultants do it?
The answer is simple.
Even after we have vision and purpose, most of us still need someone to hold us accountable and hold our feet to the fire of success.
We need a accountability partner.
Not just someone to listen to once a month on a conference call. Not just someone who sends us a cd and a newsletter once a month.
And most certainly not a group of someone's to attend a conference (aka pitch fest) with once a year.
And in most cases, you don't need a accountability partner on the "good days."
It's the bad days. The days you don't "feel" like doing the work. The days when you'd rather watch all the past seasons of Lost rather than call leads.
The days where you'd rather buy another wso or $2,000 product instead of sticking to the daily success map you've already planned out.
Those are the days you need someone to take you by the hand and politely turn you around and give you a swift kick in the butt.
The lack of a accountability partner is one of the main reasons why noble, honest and morally sound presidents, generals and senators find themselves cheating on their spouses, stealing money from their campaigns and lying so easily.
They don't have someone to hold them accountable for their daily success actions. They are on a island without some to answer to for weeks and months at a time.
See, in order to be successful in your offline business you need someone to help you make sure that on today, December 5, 2012, you do the specific things that you've already mapped out and agreed would help you reach your goals.
That's why professional athletes have other groups of professional athletes that they train with.
It's also why those same athletes all have coaches.
And it's why those same coaches also have general managers.
They don't just have a group of friends or folks they simply hang with that just listen to their problems and give them good success strategies.
There is definitely a time and a place for that, but there's also a time and a place for your accountability partner to look you in the eye and tell you that today you're off track.
See, the key to success in your offline business is the daily action part.
And for most offline marketers, that's where we fail ourselves. That's why you must have a accountability partner there to catch you before you fall too far.
I would rather limit myself to one bad day rather than slipping into having a bad month. It's funny to say, but a good accountability partner will help you limit your self-destruction.
So, instead of spending more money on training courses, why not find a accountability partner who will hold you accountable for implementing what you already have.
Helping you succeed in your marketing practice,
P.S. I forgot to mention this earlier, but in most cases having your spouse be your accountability partner when they don't understand what you do or will simply let you off the hook, doesn't work either.
P.P.S. Notice that in the examples above, that I say "tend to". That's because there are no guarantees of success but there are just greater or lesser chances for success or failure.