Here are some examples:
- I started my offline business in a December. I closed $7,000 of business that month.
- Dr. Bruno has gone cold calling in December and made good money, closing sales on Christmas Eve.
- Bradley C has a WSO out that details how he's made December his best month of the year since 1998.
So, don't assume that December is a month for coasting. In fact, if you have a December story or strategy, please offer it below so we can help each other build momentum.
I would start with forming that intention that you'll do good business in December.
Here are two WSO's that talk about selling December. I'm just starting to look at them. So I don't have reactions yet (and I'm not an affiliate for either).
And here's my December story. I've written on the forum elsewhere but I want to repeat it here for fodder.
I started in November 2009, the tail end after Thanksgiving. My strategy was just to get out the phone book, look in the yellow pages, find a section with lots of big ads, and write letters to the folks that I thought wouldn't be getting lots of retail business. So I hit mostly attorneys, plumbers, roofers, the usual suspects.
I got a handful of appointments. I talked with people about what was working and what wasn't. Then offered them $500 online marketing plan. A couple people jumped at it.
I turned that around very fast and included recommendations and priced out the work. The folks who asked for the marketing plans also asked me to do the work. It was that simple.
What's worked for you?