Virtually all need a better marketing plan than a better ad.
And ironically they come to me for the better ad.
So here's a few tips/checklist to get better results from all of your marketing
1 Who is your ideal client
2 What is their biggest frustration that nobody is addressing?
3 What will be the best method to reach them?
4 What is your business model as far as first service price point,
5 Have you got measurements in place so you know what is and isn't working
and optimize more?
Those are 5 solid foundations.
Chunk down each of those 5.
Each individual situation is different,
so no cookie-cutter answer and method
gives you the fire-power you need.
An example, a 28 year veteran of direct response copywriter was stuck when his client's competition was using the "Don't Buy x Until You Get Answers To X" ad in a extremely competitive field. Obviously a new method to counter it and and the rest of the field is needed.
The answer came from number 2 in the checklist.
Now he's calling me a "genius"!
So think through those 5 areas and yes,
thinking is the hardest work you have to do.
As the late Jim Rohn would say,
"Don't wish for things to get better, work harder on yourself"