However....I'm posting this to "give you "KeyBoarders" an inkling as to how US "Inklers" get their ideas. So...bear with me as I relate 2 projects I "think" will put a Milyun in my coffers in 2013.
1) A few yrs ago, one of my sons gave me a "MOUSE-PAD" with a Photo of my NEW GRAND BABY! I LOVE it and have continued to use it for the last 10 yrs. Well, a few days ago I noticed the Mouse Pad getting somewhat shabby around the edges...so....I thought, "Hey! I should look into getting a New Mouse Pad. I called me son and told him to send me a NEW Mouse Pad with my TWO Grand-Daughters photos on it.
That's when I got my HOT FLASH! Hey! A "Photo" on a Mouse Pad? Instead of a Photo of my "BeeYouTeeFull"" grand-daughters on a Mouse Pad....why couldn't there be a Photo of a House (that was sold by a RE Agent)....ON the Mouse Pad (along with a Photo of the RE Agent who sold the house) and...offered as a GIFT to the folks who bought the house?
THIS Mouse Pad would be a "Well-Appreiated" GIFT....AND....a "Reminder" of WHO sold them the house!!!!!!
Nowadays....the "average" RE Agent spends about $50 for a "House-Warming" GIFT (House Plant, Bottle of Wine, etc) BUT....a Gift with a PHOTO of their New Home, on a Mouse-Pad....WOW....not only would that be GREATLY APPRECIATED....it would be USED!
And....everytime the Home-Buyer sat down to their Puter, they'd not only see a Picture of their House AND....a picture of the Agent who sold it to them. Resulting in DAILY CONTACT with their RE Agent!
You Kiddin' ME! THIS would result in BOO-Coo Exposure AND....Referral Value!
OK...let's step this UP a few. What about "New Car Buyers"?
2) Some years ago I made "FOTO CALENDARS FOR CAR DEALERS". The dealership would have someone take a Photo of the Car Buyers WHEN THEY WERE DELIVERING THE CAR. The dealer would send me the "Roll of 35 mm Film" every Monday morn and I'd develop the film and enlarge the photos to 5 x 7 and place the photos on a 11x17 piece of card-stock.
I'd then laminate the sheet and staple a Calendar Pad to it and bring it back to the dealership for them to GIVE to their Car Buyers as a MUCH-APPRECIATED GIFT.
This "Gift" would be received and hung in the home or office of their Car Buyers and....EVERYONE who came into the Car Buyers office or home... woudl see the Calendar AND....the Photo of the Car Buyer standing next to their Purchase (an "EGO" thing)....AND....at the Top of this WALL Calendar would be the LOGO and Info of the DEALER who sold the car!
WHALA! A terrific "REFERRAL TOOL" for the Dealer!
Well....fast forward to 2012. I UP-Dated my "Foto-Cal" Car Buyer Calendars to a "FRIDGE MAGNET"; One-Sheet that has;
Dealer Logo and contact info at top
Photo of Car Buyer
2 year Calendar (boxes of Months, 6 across and 4 down)
Thus....the past 2 days, I showed BOTH of these programs to 2 Realtors and 2 Car Dealers and....they ALL WENT GAGA when they saw my Demos.
With the result being;
I BELIEVE I can sell BOTH....the Mouse-Pads and Fridge Magnets....to Realtors AND Car Dealers for a NICE chunk o change AND....
Option: Provide these 2 items at NO CHARGE to Realtors and Car Dealers! (Would that get accepted by Realtors and Car Dealers? A FREE product that could help them get Referrals and....at NOT Charge?)
So....you're asking HOW can I provide FREE "Personalised Mouse-Pads and Fridge Magnets to these 2 "BIG-MONEY" Niche Markets?
Well....I know of many businesses that would LOVE to have an Ad on a Mouse Pad or Fridge Magnet of .....New Home Buyers or New Car Buyers!
So....I'd sell ADS on these items for GOOD money and provide them for Freebies to Realtors and Car Dealers!!!!!
How many Car Dealers or Realtors would turn down a FREE program that could ....KEEP their names in front of their customers and....bring them REFERRALS....for the next 2 yrs?
You Kiddin' me?
This is awesome! IMHO! So....if a Realtor or Car Dealer turns me down for what I'm charging....and as I'm "packing out the door and turn around and say, "WHAT IF THIS WAS FREE....TO YOUR?"
Do ya think a few would take me up on a NO-Cost deal that could bring them Referrals for the next few yrs?
So....again, this is NOT for the majority of folks reading this here on the WF. I posted this as an Example of how US "Belly-To-Belly" sales people think get our product ideas....that MAYBE....a few of you could understand how "WE" come up with our "products"!
Don Alm...thanks for reading
P.S. the 2 Car Dealers and 2 Realtor I showed these to went GA-GA.
So....with thousands of Car Dealers and Realtors in the country I feel SURE I can get 50 or 60 sending me a few thousand a month.
Average Car Dealer sales = 80 units/mo $50 per unit (Car or Truck) - $4,000 per mo per Dealer. Hey! I can live on $80,000 a Month from just 20 Car Dealers. And....what comes in from Realtors is "Extra"