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How do you charge?

by wilder1047
4 replies
A lot of business owners I've noticed like flat rates.

For example, rather then doing SEO for $500/per month, they'd prefer to spend $2,000 upfront for one time optimization and ranking.

There's obviously pros and cons to both pricing models.

I haven't gotten into charging hourly though, I know a guy that's really successful with this model, wondering how many other people have given it a go, and what type of success you've had.

Thanks,

James
#charge
  • Profile picture of the author Eddie Spangler
    As far as seo is concerned there is no "one time" solution other than
    paying a very large amt upfront to cover the next 12 months.
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    Promise Big.
    Deliver Bigger.
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    • Profile picture of the author wilder1047
      The model they're offering is a flat upfront rate, $1,000-$2,000 are the two prices I've heard floating around. And they continue optimization until the website is ranked, and that's that.

      The only reason I've heard about it is because I've now been pardoned twice, by people submitting a flat rate proposal vs. my monthly proposal.

      The kicker is, they target the same industries, and leverage their previous results. For example, they go to Jacks Burgers and say I'm going to rank you for $1,000... They rank them after a few months, and then go to Bobs Burgers and say look what I did for Jacks burgers down the road.. pay me $1,000 and I can do the same thing for you.

      While this gives confidence to the prospect, I explained, this means that once they rank you, they're going to go to other restaurants and push you down the rankings. But, they didn't seem to be concerned about it and went ahead with the other services.

      It perhaps gives the business owner a bit more confidence, not worried about how much money they could have to potentially spend to get ranked.

      Thanks,

      James

      Originally Posted by Eddie Spangler View Post

      As far as seo is concerned there is no "one time" solution other than
      paying a very large amt upfront to cover the next 12 months.
      {{ DiscussionBoard.errors[7452528].message }}
  • Profile picture of the author Eddie Spangler
    In this scenario, if you dont have the sales skill to get them to go with you then you are left with calling them down the road after rankings fall to say "I told you so" and then trying to get the biz.

    The alternative if you want to hustle like the other guy is to copy their biz model. Not trying to be negative but you either dont have the skills to sell against it OR you are targeting people that dont get it and are not really wanting to make a real investment in the first place.
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    Promise Big.
    Deliver Bigger.
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    • Profile picture of the author wilder1047
      I'm just telling you things I've experienced in terms of how other people are using various pricing models, I'm not asking what I can do in this situation. I do however think it's interesting how these business owners seem to gravitate naturally towards a larger upfront sum, rather then smaller monthly payments.

      A takeaway from this information would be to perhaps charge a large upfront initial fee for ranking, once ranked for the term, they can choose to keep you exclusive by paying a small monthly fee, or let you loose to optimize their competition, it's up to them.

      What I'm really asking is if people have experience with different pricing models, more specifically hourly, as you'll notice in the OP..

      I haven't gotten into charging hourly though, I know a guy that's really successful with this model, wondering how many other people have given it a go, and what type of success you've had.


      Originally Posted by Eddie Spangler View Post

      In this scenario, if you dont have the sales skill to get them to go with you then you are left with calling them down the road after rankings fall to say "I told you so" and then trying to get the biz.

      The alternative if you want to hustle like the other guy is to copy their biz model. Not trying to be negative but you either dont have the skills to sell against it OR you are targeting people that dont get it and are not really wanting to make a real investment in the first place.
      {{ DiscussionBoard.errors[7452709].message }}

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