Cartoon: wrong and right way to pitch what you do

7 replies
Enjoy!
Ewen

#cartoon #pitch #wrong
  • Profile picture of the author piney94
    Ewen -

    Great cartoon and a great reminder to think about what we say as marketers before we speak.
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  • Profile picture of the author tmitsoff
    Agreed. Very good cartoon. Thanks for sharing!
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    • Profile picture of the author sandalwood
      Ewen,

      Great cartoon. However I did notice she had an adult beverage in her right hand in the last picture. FYI, I teach women how to drink and be happy and yes I have a card

      Tom
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  • Profile picture of the author fmnely1
    this indeed a good one from you
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  • Profile picture of the author Adwizard
    Exactly why everyone should be prepared with an elevator speech... a 30 second spiel that says what you do!
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    • Profile picture of the author nyk24
      another gem.....thanks Ewen.

      I do think that Ewen may have been also trying to tell us that theres a lot of people who hate anything that involves effort.

      Fitness trainer = effort
      no dieting = no effort

      supermarket 2 mins walk away for milk and bread = effort
      small convenience store next door = no effort

      even though I know the supermarket is cheaper I still pay more at the small convenience store because it is easy and requires little or no effort.

      businesses are like people too.....they want things without the effort involved...that's why you should banish thoughts of selling your services cheap because there will always be a business too lazy to find it cheaper.
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    • Profile picture of the author Green Moon
      Originally Posted by Adwizard View Post

      Exactly why everyone should be prepared with an elevator speech... a 30 second spiel that says what you do!
      Great cartoon.

      Most businesses should have several variations of their elevator speech and the knowledge of when to use the appropriate one. For example, if this trainer was speaking to a woman who looked fit and athletic, talking about losing weight without dieting would probably be the exact WRONG thing to say. If she was pitching a male, she might also find that a slightly different approach worked better.
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