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Marketing Strategies For Investment Company

by philboy uk
4 replies
Hi

I would appreciate some feedback.

I purchased a property in the Caribbean with my pension funds, about five years ago. In the meantime, I lost my home and was put in a lot of debt, through other investments.... well , scams would be a better description, and so am particularly keen for this company to succeed.

I was looking at the resorts facebook page, and although 4500 likes is OK,
https://www.facebook.com/buccamentbayresort , I feel that a facebook competition could potentially generate a much larger fan base.

this is the feedback I got about Google plus
Google+ isn't worth too much investment because it's mainly beneficial as a b2b platform and a means for extending the reach of online content; in itself, it has a fraction of Facebook's worth for engaging, informing and marketing. Facebook is also by far the most used platform for people looking for holiday ideas, so it warrants far more investment than something like Google+.
Whilst social media duplication tools have obvious plus points, they also have three main issues: failing to tailor for the individual platforms; removing the personal, interactive element; Google frowns upon duplicate content. Basically, they're good but not to be overused unless you want to look like a marketing drone
#company #investment #marketing #strategies
  • Profile picture of the author Jonwebb
    Originally Posted by philboy uk View Post

    Hi

    I would appreciate some feedback.

    I purchased a property in the Caribbean with my pension funds, about five years ago. In the meantime, I lost my home and was put in a lot of debt, through other investments.... well , scams would be a better description, and so am particularly keen for this company to succeed.

    I was looking at the resorts facebook page, and although 4500 likes is OK,
    https://www.facebook.com/buccamentbayresort , I feel that a facebook competition could potentially generate a much larger fan base.

    this is the feedback I got about Google plus
    Google+ isn't worth too much investment because it's mainly beneficial as a b2b platform and a means for extending the reach of online content; in itself, it has a fraction of Facebook's worth for engaging, informing and marketing. Facebook is also by far the most used platform for people looking for holiday ideas, so it warrants far more investment than something like Google+.
    Whilst social media duplication tools have obvious plus points, they also have three main issues: failing to tailor for the individual platforms; removing the personal, interactive element; Google frowns upon duplicate content. Basically, they're good but not to be overused unless you want to look like a marketing drone
    Idk exactly what you are asking, are you trying to market the renal property? Of so let me ask what do you want to use the property as? Is it a vacation home? Who is your target audience?

    Depending on the value of the investment property I would consider selling and reinvesting the money in a business with a different model.

    Hope that helps
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  • Profile picture of the author NeXtReview
    If you are wanting to help the investment, you might want to ask them for a banner and stuff that you can put in a link, and start looking around forums and the like to post on?

    It looks like a gorgeous place though, good luck with it and hope it turns out well.

    I'm really sorry to hear that the other investments were not so fortunate. It's so easy to lose money in this world through seemingly good choices.
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  • Profile picture of the author markcr
    Banned
    Who is your client? Pro. people wirth money to invest? Find your ideal client then work out methods to get them in. PPC, webinars, seminars, print ads, radio ,etc... It's not rocket science.
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  • Profile picture of the author DaniMc
    Please be much clearer about what you are asking so we can offer some help.

    Is this resort yours and you want to market it? Or, did you buy a property and you want to create a resort like that one?

    And what do Facebook and Google+ have to do with it?
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