Crocidile Brain Love + Money = serious ass kicking dosh

Since there has been talk about the human crocodile brain
from Oren Klaff here, here's 4 ways to tickle it's fancy.

1 Time
2 Money
3 Numbers
4 Contrast

Speak in client results within 1 to 2 sentences at max.

Here's an example.

Say you have a mobile DJ as your client and you want to
bring in lot's of gigs.

Ok "how the heck do I use time, money, numbers and contrast for the DJ?
He doesn't sell client results, he sells good times".

Ah there is a way.

Ask him how many people can he get on the dance floor.
400, is the answer.

How long can he keep them on the floor dancing?
3 hours, he says.

What age groups has he done this for?
5 to 85 year old's, he says.

So bringing this info together we can now make killer candy for reptile brain...

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DJ keeps groups of 400, 5 to 85 year oldie's, on dance floor for 3 hours.
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Does it work?

Yep, Las Vegas DJ went from struggle street, to fully booked up with that one line.
{See how I used contrast, or the big difference with a before and after statement?}

The only thing from the list of 4 which wasn't used, was money.

Just goes to show the power, even if you use only 3.

See if you can come up with a list of client results, or other's case studies,
where you can grab 4 on the list and make your one sentence especially made for the human reptile brain.

Have fun with feeding reptile brain!

Best,
Ewen