What Offline advice do you have for Google Trusted Photographers?

12 replies
I just became a Google Trusted Photographer and I’m trying to develop a strategy to run with. What would you do if you were a certified Google Photographer? Right now I’m not sure I’m going to run with it or not because I do pretty well with shooting and selling fantasy portraits and the upfront money from selling a panoramic photo shoot to businesses for use on their Google+ Local pages is far less than what I make from creating fantasy portraits.

However, and please correct me if I’m wrong… but I think that this is a golden opportunity to use the Google Trusted Business Photos as a foot in the door.. loss leader… to be used as a stepping stone to upsell other services. So I’m calling all Warriors to pitch in and offer their advice on what to offer… who to team up with or outsource work to, and how to prospect for business…. ideas for a elevator speech and any other useful tips you are willing to share.

If I’m going to shift my focus to this then I want to make sure that any up-sells or additional services I offer to clients will produce a significant ROI for them. With my fantasy portraits, non-traditional offline marketing produces much better results than anything I’ve ever done online with the exception of online Groupon style discount promotions so I’m looking for proof that something will produce real results before I can feel good about offering it to a client.

So again… how would you approach a prospective client? On the phone? Face to face cold calls? Direct Mail? Video emails?… What would you say? What other services and offers would you have in place as back end products and why would you chose those offers over others? What kind of monthly service contracts would you suggest selling and would you learn to do the technical stuff yourself or would you outsource the work to a service provider?

In your opinion, what WSO's would be a good investment for a Google Trusted Photographer?

I thank you in advance for your kindness and your time in volunteering any help or advice you have to offer.

Cheers,
Steve
#advice #google #offline #photographers #trusted
  • Profile picture of the author NeXtReview
    I think that you need to word, and lay out your post a bit more clearly for people to be able to sift through what is making you happy, and what is a request for advice.

    I didn't know about Google Trusted Photographer until this post, so thank you for introducing it to me. It certainly does seem like a good way to get your foot in the door.

    If you learned more about Google +, then you could actually offer them a full SEO service with photographs and Google + review pages included. That could be a recurring monthly several k right there...

    A good place to start the Google Plus journey (other than this section in the forum) is-

    http://www.warriorforum.com/warrior-...-freindly.html

    Good luck with your new-found credentials.
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    • Profile picture of the author SteveSki
      Originally Posted by NeXtReview View Post

      I think that you need to word, and lay out your post a bit more clearly for people to be able to sift through what is making you happy, and what is a request for advice.

      I didn't know about Google Trusted Photographer until this post, so thank you for introducing it to me. It certainly does seem like a good way to get your foot in the door.

      If you learned more about Google +, then you could actually offer them a full SEO service with photographs and Google + review pages included. That could be a recurring monthly several k right there...

      A good place to start the Google Plus journey (other than this section in the forum) is-

      http://www.warriorforum.com/warrior-...-freindly.html

      Good luck with your new-found credentials.
      Thanks, I just purchased the Google+ Unlocked WSO and the OTO. The Google Trusted Photographer program is not for everyone... it requires you purchase your own equipment of pre-approved photographic equipment costing about $3,000 if you don't already own any of the equipment.

      You also have to apply to google, be accepted, take their training and pass the tests to become certified.

      Cheers,
      Steve
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  • Profile picture of the author NeXtReview
    That sounds like a lot of upfront hard work. But the extra exposure, and the credentials that it will buy you should definitely add weight to your sales pitch. Anything connected to google sounds important if it puts your head above the crowd.
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    • Profile picture of the author RentItNow
      Originally Posted by NeXtReview View Post

      That sounds like a lot of upfront hard work. But the extra exposure, and the credentials that it will buy you should definitely add weight to your sales pitch. Anything connected to google sounds important if it puts your head above the crowd.
      You can make that upfront money back in a month if you hustle and do not have much competitors.
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      I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author RentItNow
    It's the magic key to get into almost any local business. What most GTPs do not realize is there is some much more services you can sell them. A one time fee of $500 is nice, but so is $500 a month from 10 of those businesses.

    A few GTPs are in the process of working out an affiliate program to help anyone make some cash and contacts on this. Will inform this board more as time goes on. It is a very fine line with Google and needs many details worked out but I feel it is inevitable as not many GTPs know how to sell these services well.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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    • Profile picture of the author SteveSki
      Originally Posted by RentItNow View Post

      It's the magic key to get into almost any local business. What most GTPs do not realize is there is some much more services you can sell them. A one time fee of $500 is nice, but so is $500 a month from 10 of those businesses.

      A few GTPs are in the process of working out an affiliate program to help anyone make some cash and contacts on this. Will inform this board more as time goes on. It is a very fine line with Google and needs many details worked out but I feel it is inevitable as not many GTPs know how to sell these services well.
      Thanks John, It appears that most GTPs are like many photographers... good at preforming their craft but bad at marketing. $500 upfront doesn't excite me much but $5000 per month in income that is almost passive does!

      I think the elevator speech I put together will be effective but will improve as I start testing and refining it. Your thread at: http://www.warriorforum.com/offline-...tographer.html was very helpful!

      Cheers,
      Steve
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  • Profile picture of the author RentItNow
    Thanks, Steve. So many different methods work but it is super hard to beat that quick elevator speech.

    If others find this thread and have questions about GTP, I will update that post later. If you have specific short questions, email at mediamartcanada at gmail.com.

    There are of course many things that have changed with the program since that post and the hardest being the competition you will have to deal with and the rules google seems to change often regarding that.

    It is by no means an easy business but you can make some cash while building up clients. You spend about 60 to 70% of your time trying to attain clients but the actual photography work I have made as much as $250/hr.

    Understand Google+Local and it's importance to small business now (SEO pales in importance). It is a KEY part of google's strategy going forward. And understand their goal of the program which is to image the entire earth, including inside all businesses.
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    • Profile picture of the author Mark68
      John,

      When I looked at the GTP program, it seemed that you had to be an experienced photographer and have all the equipment already? I am interested in this, just wondering if you needed to have the photography business upfront, or could you buy the equipment after being accepted into the program?

      Also, are you doing walk-ins and leaving a flyer like in the past, or do you cold call-mail-email as well for prospects. In the other thread you mentioned dropping off 20 flyers and get 1 to 3 call backs. Certainly not everyone out of those three buys. But it seems like you could hand out 20 flyers 3-4 hours every morning and spend the afternoons photographing whoever you close from the 5 to 15 appointments per week. Is that how you paid for the equipment in 30 days or even more work involved?

      What businesses do you recommend targeting if that is something you want to share?

      Thanks,

      Mark
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      • Profile picture of the author Vikuna2009+
        Totally confused, why would Google pay you,

        Eva
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        • Profile picture of the author SteveSki
          Hi Eva, Google doesn't pay you. They simply provide qualified photographers with an opportunity to be in business for themselves. I'm leaving on a 30 day holiday today but before I go, because you were interested in joining my membership site at: | An Extra $200-$500 Daily before I had it ready to launch I will gift you a 6 month subscription as it now has 26 weekly lessons in it.

          Cheers,
          Steve
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  • Profile picture of the author FreeMeal
    Does anyone have a list of the approved equipment needed? I can't find anything on the net.
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  • Profile picture of the author RentItNow
    Try to answer each below:
    When I looked at the GTP program, it seemed that you had to be an experienced photographer and have all the equipment already?


    Not necessarily experienced but have some knowledge of how to work a DSLR. It depends on the city are region you are in and if Google is recruiting in that area and their need for photographers there.


    I am interested in this, just wondering if you needed to have the photography business upfront, or could you buy the equipment after being accepted into the program?


    The main outlay is in the camera and the one lens. You can study their material and take their test then purchase equipment. Can even lease it from some stores.

    Also, are you doing walk-ins and leaving a flyer like in the past, or do you cold call-mail-email as well for prospects. In the other thread you mentioned dropping off 20 flyers and get 1 to 3 call backs. Certainly not everyone out of those three buys. But it seems like you could hand out 20 flyers 3-4 hours every morning and spend the afternoons photographing whoever you close from the 5 to 15 appointments per week. Is that how you paid for the equipment in 30 days or even more work involved?


    You can certainly make one appointment each day with 3 to 5 hours of work. Again depends on area and amount of competition. There is one component I cannot discuss of that theory and all I can say is the more people in an area, the harder it gets. I paid equipment because I was only one in the area and they covered me in the newspapers which gave creditability in the owner's mind when I approached them. Google also now gives shirts to help as well. The flyer/followup seems to still be the best method if you can hustle but other methods such as networking, ads, email campaigns, cold calling have also worked with diminishing returns. As I said before, I still make more selling them additional services than the indoor streetview thing and have focused on this virtually exclusively for two months.

    What businesses do you recommend targeting if that is something you want to share?


    Think in the mind of the store owner. It will be a place that the owner loves to show off the interior. I have had success with just about EVERY business type. Again, remember Google's goal of imagining EVERY business...just get the low-hanging fruit while you can now.

    Thanks,

    Mark



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    Totally confused, why would Google pay you,

    Eva



    Eva, Google does not pay you or charge the owners anything to post the data (pano tours) onto their G+local page. They pay the photographer a one-time fee that can range between $200 to $2000 with the median range in my city (economically depressed) being around $400. Of course higher cities are getting better wages for it. Price is entirely up to you though.






    Does anyone have a list of the approved equipment needed? I can't find anything on the net.


    You will not find it because all Google Trusted Photographers are under Non-disclosure to not discuss equipment. Just know, you will not likely get it for under that $3K. You might have some of the equipment, but not likely all of it.






    Just a hint but Google also lets you get more certifications and participate in other programs as well such as Google Engage and Google Certified Adwords Expert (do not know exact name). I think there are a few more certifications you can get. THIS is the critical component for offliners.


    The other component is you can certainly work a deal with any TIP in your area to sell for them. Most are paying around 15 to 25% for a solid contract. The affiliate thing will take a bit of time to set up, but that will allow a wider area if we can get it by Google.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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