However, and please correct me if I’m wrong… but I think that this is a golden opportunity to use the Google Trusted Business Photos as a foot in the door.. loss leader… to be used as a stepping stone to upsell other services. So I’m calling all Warriors to pitch in and offer their advice on what to offer… who to team up with or outsource work to, and how to prospect for business…. ideas for a elevator speech and any other useful tips you are willing to share.
If I’m going to shift my focus to this then I want to make sure that any up-sells or additional services I offer to clients will produce a significant ROI for them. With my fantasy portraits, non-traditional offline marketing produces much better results than anything I’ve ever done online with the exception of online Groupon style discount promotions so I’m looking for proof that something will produce real results before I can feel good about offering it to a client.
So again… how would you approach a prospective client? On the phone? Face to face cold calls? Direct Mail? Video emails?… What would you say? What other services and offers would you have in place as back end products and why would you chose those offers over others? What kind of monthly service contracts would you suggest selling and would you learn to do the technical stuff yourself or would you outsource the work to a service provider?
In your opinion, what WSO's would be a good investment for a Google Trusted Photographer?
I thank you in advance for your kindness and your time in volunteering any help or advice you have to offer.