My wife is doing her first trade show on the 5th January (selling candy trees for weddings etc).
It is her first trade show and fortunately it is only a 4 hour show so it will be less daunting than a full or two day event.
If you have had any experience at a trade fair/show we would love to hear what you did to encourage visitors to part with their contact details.
We have thought of the usual ones like offering a prize draw or competitions but want to do something more impressive or refine it a bit.
We are looking forward to any suggestions that worked for you or if you were impressed with a promotional campaign that you saw or heard of.