I am looking for some brainstorming ideas for generating leads for a offline business. A friend of mine is working with a big company in a outlet store with very few walk-in customers. Now that he is off the fixed training-wage of $9.50 he gets $4.50 plus the commissions. At the moment he is working for putting the money back in his car in form of gas. The problem is that he gets also paid for online orders, but he has to order it at the store with the customer (no affiliate program to go just online)
I hope we can create a neat topic with plenty of ideas for others that are captured in the same trap.
I will start with some points (just ideas no plans for exact implementation)
Craigslist Classified Advertising
I never had experiences with advertising on Craigslist, but I heard that some member are having success by doing this. I guess the biggest advantage is that if you found a way that works your are more independent from Google. I think I read a case study were someone was advertising for webdesign services and outsourced it then to Indian freelancers. Any tips on how I could use this lead source effectively?
Google Places or Google+
To stand out of the massive amount of businesses I always read the advice to use Google Places and set up a local business profile on Google+. I never used this before and have no clue or data about the usefulness of this way. I guess it might be a good try. Does anybody have tips how to optimize the Google Places entry with f.e. keyword research?
Local Business Directories
I know that Google Places is more or less a local business directory, but I thought about mentioning others as a separated point. Do you think it is good to create additional listings on sites like yelp, yext, yp.com and so on...
Keep in mind that the interested people need to come into the store. So I guess it would be good to use a separated Email-Address and maybe a extra phone number to handle the business stuff.
Now I would like to hear your opinion and tips. Any good case studies?