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Marketing Advice needed for Jewelry shop client

by ebizman
10 replies
I have a Jewelry shop in Detroit that sells high end custom diamond watches and chains, they already do marketing via Instagram, Facebook, and they have a site up, but they are interested in increasing sales even more. They sell worldwide.
#advice #client #jewelry #marketing #needed #shop
  • Profile picture of the author imsolutionsgroup
    Create a pinterest account...
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  • Profile picture of the author maxrezn
    Get them to rank highly on Google Places with dozens of positive reviews.
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  • Profile picture of the author Nile Anderson
    Originally Posted by ebizman View Post

    I have a Jewelry shop in Detroit that sells high end custom diamond watches and chains, they already do marketing via Instagram, Facebook, and they have a site up, but they are interested in increasing sales even more. They sell worldwide.
    Sent me Skype request if you wanna Marketing advice..

    Thanks
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  • Profile picture of the author helisell
    Create a youtube video of the store with the owner talking through the stock/clientelle and what it is they do to make sure customers get a great experience when they visit.

    Put the video/link onto social media (that they already have working)
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  • Profile picture of the author Richard Tunnah
    I'd run a customer re-activisation campaign with them. Let there past customers know they are loved and offer a discount on products or services as a reward for a limited period.
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  • Profile picture of the author Mwind076
    As a lover of jewelry...and a marketer, I have lots of suggestions. The first being, have them run a "wish list" and advertise it on tv/FB/their website.

    People come in and browse and make a "wish list" - once a month there is a drawing and someone WINS their wish list (you can put a limit on it like $250 or $500). Benefit is obvious for customers, the store keeps this and shares it with those shopping for someone (like a registry), it allows you to gather emails, phone and send out special offers/reminders.
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  • Profile picture of the author bizgrower
    Two well known independent stores in the Denver, CO area do local radio advertising campaigns. And, they repeat often enough so you know that they are getting good results.
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author DaniMc
    Originally Posted by ebizman View Post

    they already do marketing via Instagram, Facebook, and they have a site up,
    Are these the only forms of marketing they are doing?

    Are they looking to increase sales locally or via the web? I know you said they do business worldwide, but are they marketing in local media as well?
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    • Profile picture of the author ewenmack
      Go direct to those that have money and higher probability
      to spend money on custom jewellery.

      2 groups of people come to mind, male sports stars
      and recently divorced women in their 50's with no children at home.

      There are lists of these people available for rent.

      Best,
      Ewen
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      • Profile picture of the author mgreener
        Originally Posted by ewenmack View Post

        Go direct to those that have money and higher probability
        to spend money on custom jewellery.

        2 groups of people come to mind, male sports stars
        and recently divorced women in their 50's with no children at home.

        There are lists of these people available for rent.

        Best,
        Ewen

        Ewen, what sources do you use for this kind of information?
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