My 50 Dollar Budget Offline Marketing Method To Enter 2013

davidreese

11 years ago

Hand address the envelope and make it lumpy. Put something in the envelope that will make people even more curious.

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nysportsworld 11 years ago

thanks for that one I was going to put labels printer up
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Irish Intuition

11 years ago

The envelope is vital. Handwriting is good, blue or red ink. Be sure not to put
your name in the return address. Do not worry about being too neat.

Your mail does not need to be lumpy and depending on what you use to lump it,
can increase postage.

If you staple the card to the first page of the letter, that is now your headline. That
is what they will look at first and will determine if they read another word. Risky

I would not include a business card, but that is me.

Did you write the letter?

I worry about it if you wrote it only because you do not use punctuation. What
you write will make or break your success. I have now written 7 SEO letters
and I have learned a lot... mostly that you NEVER use the term 'SEO' in them.

good luck with it

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iAmNameLess

11 years ago

Originally Posted by Irish Intuition

I have now written 7 SEO letters
and I have learned a lot... mostly that you NEVER use the term 'SEO' in them.

good luck with it

You just shared a nugget that most people never figure out. This isn't JUST with letters, it is the same in cold calling, and other forms of advertising. The only exception is when you are marketing to those who already know what SEO is, and have a basic understanding.

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kazba

11 years ago

Don't use the standard white envelope....try to use a smaller on with is coloured. They think it is a personal letter

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digichik

11 years ago

You may want to think about offering Mobile Websites as you main offer. It is finally coming into it's own. Companies like GoDaddy are starting to do TV ads about getting a mobile website. Instead of seeing this as competition, I 'draft' off of their advertising, using it to my benefit. Their advertising makes prospects aware of the mobile websites, I come in and close them. Once you have sold them on a mobile website, you are in a position to offer them other services like online marketing (aka SEO). Keep your offering simple. Remember, to follow up with a phone call to each business that gets a letter. DO NOT WAIT FOR THEM TO CALL YOU.

P.S. A big secret: Closing is simply asking for the sale and the money. Don't be afraid to get paid.

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mojo1

11 years ago

Originally Posted by digichik

You may want to think about offering Mobile Websites as you main offer. It is finally coming into it's own. Companies like GoDaddy are starting to do TV ads about getting a mobile website. Instead of seeing this as competition, I 'draft' off of their advertising, using it to my benefit.

I agree. Big Godaddy is really doing the most nowadays aren't they.

They've definitely stepped up their game which I'm def taking note of within the last 6 months of 2012.

Free website builders and Mobile websites are all front and center on their home page. Right along with nice video tutorials to boot.

Their cold calling following your order is also material to learn from as well.

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sandalwood

11 years ago

Originally Posted by nysportsworld

OK I finally took some action I went and rented a mailbox at postal service was able to scrape over 60 targeted customers in my area to send them letter for SEO and Mobile Website Design I plan on Sending letters out on MOnday will drop off at post office any tips or pointers that warriors may have please share I will update thread as much as possible with my offline marketing plan

Money Spent So fat

200 Business Card 15 Dollars stapel Paper
60 Mail will be 25 dollars
Mail Box Rental 12 dollars a month

52 dollars total I have paper and envelopes

Congratulations. The first step is to take action. You did that.

Tom

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Steve Solem

11 years ago

Just something to think about, but if I got a direct mail letter from an SEO company, I'd be questioning how good you are if you're not relying on SEO to bring you business yourself.

Not to say that you can't ever use different marketing methods and I think smart business owners are always testing new ways to market, but if your business is primarily SEO, I'd think you should be getting most of your business that way.

If you did write your own sales letter for this, I do hope you at least made prospects a great offer and gave them a great reason to call you. Sorry, I'm sure you weren't really looking for a critique here, but looking over the seo website in your sig, I don't see anything there what would make me want to pick up the phone or email you for more info.

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NeverTooLate

11 years ago

Originally Posted by Steve Solem

Just something to think about, but if I got a direct mail letter from an SEO company, I'd be questioning how good you are if you're not relying on SEO to bring you business yourself.

Not to say that you can't ever use different marketing methods and I think smart business owners are always testing new ways to market, but if your business is primarily SEO, I'd think you should be getting most of your business that way.

If you did write your own sales letter for this, I do hope you at least made prospects a great offer and gave them a great reason to call you. Sorry, I'm sure you weren't really looking for a critique here, but looking over the seo website in your sig, I don't see anything there what would make me want to pick up the phone or email you for more info.

Good points Steve Solem and Daniel LaRusso. You've got to "walk the talk" in other words.

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SashaLee

11 years ago

Originally Posted by Steve Solem

Just something to think about, but if I got a direct mail letter from an SEO company, I'd be questioning how good you are if you're not relying on SEO to bring you business yourself.

Hi there,

It's funny....Google pretty much ONLY uses direct mail to push their advertising campaigns. We and our clients have tons of google accounts and we receive postcard-style mailers all the time via Direct Mail for our US operations.

We think like that, because we're immersed in this stuff. Regular people don't think that way - they're just looking to have more customers walk in the door.

All the best,

Sasha

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nysportsworld

11 years ago

Quick Update on Thread got 1 Laundromat, 1 Church for wordpress sites and mobile site setups from mailer I am doing the Church super cheap they will promote my service on there flyers also got both customers to get hosting thru my affiliate link so they save 100 dollars off price on each design I plan to scale it up to more people the mailer This new Year looks like is going to be a good one I decided to finally take action hopefully it will pay off

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jimbo13 11 years ago

Okay well done.

Steve, above, is correct though. You need a proofreader to go through your own website. Your English Punctuation and Grammar is a little wonky shall we say. Don't worry so is Richard Bransons which is why he uses proofreaders too!

An English Student at Uni would fit the bill. Especially if you send letters out. You never know, you may have received more replies if no one checked it for errors.

Good Luck

Dan
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mojo1 11 years ago

Originally Posted by nysportsworld

got both customers to get hosting thru my affiliate link so they save 100 dollars off price on each design

Jackpot. Like how you presented this. Thanks for the share.

Prosperous New Year to ya!
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Andrew H

11 years ago

If your system is working keep it going. Send out more mailers!

Good work and best of luck in 2013!

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DaniMc

11 years ago

You have found something that is both scalable AND repeatable that you can do.

Next steps:
Find someone to outsource the design aspect to so you can focus on mailing and selling. You can increase your volume significantly this way.

Eventually you find someone to do the mailing also and you just sell and do customer service.

Then, you find someone to do customer service so you can just sell.

Then you find someone who can sell so you can manage everything and scale it up.

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Jon Martin

11 years ago

nysportsworld,

I'm not trying to put you on blast here or insult you in any way. This message is purely a matter of constructive criticism.

I enjoyed reading about your direct mailing experience, and because of that it got me interested in the services you provide to customers. Because of that, I headed over to your website (located in your signature) and I skimmed through it. The first thing that I noticed was the following:

When designing your site I know that it is important to have proper spelling and grammar on your website. In addition to running spell-check on content. We Make sure that fonts on your pages are well structured and aren’t changed up too much as people scroll through your website.

I'm sorry, but someone call Alanis Morissette. This is this is pretty ironic. You're advertising the fact that you provide a quality service by which you emphasize the importance of spelling and grammar. Yet at the same time, your website is full of errors. Punctuation is all wrong, and on top of that there are numerous capitalization errors.

I'm going to be honest here with you. If I owned my own small business and I went to your website for more information, I would think that your company is a huge joke. There is absolutely NO way you can openly emphasize the fact that your service holds spelling and grammar of high importance when your OWN website withholds a multitude of errors. It's purely ridiculous.

You should do something about that ASAP. I'm not sure if English isn't your first language or if spelling/grammar isn't your thing. That's regardless. There's a problem here and it should be fixed. Have it proofread by someone, or better yet: hire a copywriter.

Best of luck and hopefully you'll be able to clear the errors on your website up in order to avoid the almost-funny hypocrisy of the situation.

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ronorr

11 years ago

Go to the local meetup.com in your area and network with others for free and they will meet other people and offer a special niche.

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Daniel LaRusso

11 years ago

Two things.

The mail box rental for $12 a month. Is that through the US Postal Service? Do you think that's necessary, if you have a street address at your home, and is it a PO box?

Second, and this is a BIG pet peeve of mine. MAKE YOUR OWN WEBSITE MOBILE FRIENDLY. You sell mobile websites, but you don't have one yourself. What message does this send prospects?

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It is unwise to trust all you read on the internet.
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nysportsworld

11 years ago

@ Daniel LaRusso the po box is from the post office I just do not want to use my home address after I got it found out it is better to get one from UPS store you can actually use it for google place listing so I might be change this also I will have the mobile site ready by end of week

@ Jon Martin thx for pointing out those mistakes working on correcting them

@Steve Solem do you really think all SEO Companies get there customers Via Organic Search Results

I am going to send another mailer out this is going to be targeted to business in my local area I have a domain already ranked on Google # 3

I thank you all for you input feel free to ask me anything I will post anything that I can share

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Daniel LaRusso

11 years ago

Hey nysportsworld, are you able to post any results from this yet?

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It is unwise to trust all you read on the internet.
- Benjamin Franklin

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bizgrower

11 years ago

Congratulations. I can see you're starting on a low budget and will perfect your image/offerings and online and offline marketing as you progress.

Repeat the church thing - anywhere you can get into groups of people who will refer you by word of mouth, or by letting you post on their bulletin boards and on and offline newsletters... Not to mention the portfolio building and, hopefully, link to your website.

Good example of taking action.

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Daniel LaRusso

11 years ago

Is there a fast way to identify churches with no website? I'm thinking just Google would be good. How would you feel about showing me the church website? You can PM me if you want to.

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It is unwise to trust all you read on the internet.
- Benjamin Franklin

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nysportsworld

11 years ago

UPDATED 1-1-13 I WILL TRY TO UPDATE ON FRIDAYS THREAD ****

1 Laundromat, 1 Church for wordpress

I sold the local domain that was ranked from letters sent
Working on the 2 customers I landed

so breakdown so far

50 advertising

Sold Website for 249

Purchased Duda Mobile Account

Plus Affialte Commision for chruch and luandromat hosting 200 bucks cj

125 design laundromat

minus 25 on fiver gigs for logos and shit like that

so has of now

I made 325 bucks

No Call backs once I amd done with church site they will add me on the Sunday flyer to promote my services

so I guess the 50 dollars is paying off

BTW I am looking to printe out 5000 cards I plan to send next mail with flyer plus CD with Promo VIdeos just trying to mix things up

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Anthem40 11 years ago

6.5 X your principal is pretty damn good.

Are you going to scale this up?
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Daniel LaRusso

11 years ago

LOVE IT!! Great job on doing this!

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It is unwise to trust all you read on the internet.
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nysportsworld

11 years ago

not scaling up @ moment want to build good relations first even if I have to work for cheap

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Steve Solem

11 years ago

Nice job and glad you saw such a positive return on investment from this. Two paying customers out of 60 pieces mailed is great!

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djackson

11 years ago

Awesome. Small ass budget! Good work

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nysportsworld

11 years ago

Nothing else has come out of this I am hoping that church brings me in customers going to send another mail out this week to town next to me been working on my own blog network for local seo with domains related to local customers I figured wow buy all this tools and crap I want to control my own had an SEo account I purchased during Black Friday I also am in buying a domains to revamp my old network that I have neglected so I am still at it Peace out Happy Martin Luther King Day

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leliahawkins31

11 years ago

Hand to hand deliver.

make a plan that made the recipient interested,
it's like a email marketing,

others do a promos, etc an exchange way that the recipient will respond directly to the email.

thanks

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AndrewCavanagh 11 years ago

If you'd like to charge significantly more for your services
($1,500 to $5,000+) then you may consider:

# Working out more sophisticated strategies to help your
clients make more sales and profits (rather than simple
website design...how can you make their websites perform...
can you have lead generating reports, email autoresponders
to follow up with prospects and clients, referral systems
on the site etc etc).

# More and deeper contact with your prospects and clients.

If you get past the idea of a one hit system...send out one
letter, get hired at a cheap price...and move into building
deeper relationships...a letter, email, a phone call, meet
in person etc then you can take the time to really get to
know a business and provide customized solutions for them
that can bring in some serious sales.

Businesses will happily pay a premium for a rainmaker...someone
who brings them in way more profits than he charges in fees.

You want to be that rainmaker.

When you really look after your clients this way it also makes
it very easy to ask for referrals and referrals from one business
owner to another are usually the best prospects.

Kindest regards,
Andrew Cavanagh
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