My 50 Dollar Budget Offline Marketing Method To Enter 2013

32 replies
OK I finally took some action I went and rented a mailbox at postal service was able to scrape over 60 targeted customers in my area to send them letter for SEO and Mobile Website Design I plan on Sending letters out on MOnday will drop off at post office any tips or pointers that warriors may have please share I will update thread as much as possible with my offline marketing plan

Money Spent So fat

200 Business Card 15 Dollars stapel Paper
60 Mail will be 25 dollars
Mail Box Rental 12 dollars a month

52 dollars total I have paper and envelopes
#2013 #budget #dollar #enter #marketing #method #offline
  • Profile picture of the author davidreese
    Hand address the envelope and make it lumpy. Put something in the envelope that will make people even more curious.
    Signature

    David Alger
    Thumbtack Bugle We Get the Word Out

    {{ DiscussionBoard.errors[7534613].message }}
    • Profile picture of the author nysportsworld
      thanks for that one I was going to put labels printer up
      Signature
      http://childrenpartyfun.com Mascot Rental for Kids Birthday Parties
      {{ DiscussionBoard.errors[7534646].message }}
    • Profile picture of the author Irish Intuition
      The envelope is vital. Handwriting is good, blue or red ink. Be sure not to put
      your name in the return address. Do not worry about being too neat.

      Your mail does not need to be lumpy and depending on what you use to lump it,
      can increase postage.

      If you staple the card to the first page of the letter, that is now your headline. That
      is what they will look at first and will determine if they read another word. Risky

      I would not include a business card, but that is me.

      Did you write the letter?

      I worry about it if you wrote it only because you do not use punctuation. What
      you write will make or break your success. I have now written 7 SEO letters
      and I have learned a lot... mostly that you NEVER use the term 'SEO' in them.

      good luck with it
      Signature




      {{ DiscussionBoard.errors[7534700].message }}
      • Profile picture of the author iAmNameLess
        Originally Posted by Irish Intuition View Post

        I have now written 7 SEO letters
        and I have learned a lot... mostly that you NEVER use the term 'SEO' in them.

        good luck with it
        You just shared a nugget that most people never figure out. This isn't JUST with letters, it is the same in cold calling, and other forms of advertising. The only exception is when you are marketing to those who already know what SEO is, and have a basic understanding.
        {{ DiscussionBoard.errors[7534779].message }}
        • Profile picture of the author kazba
          Don't use the standard white envelope....try to use a smaller on with is coloured. They think it is a personal letter
          {{ DiscussionBoard.errors[7538338].message }}
          • Profile picture of the author digichik
            You may want to think about offering Mobile Websites as you main offer. It is finally coming into it's own. Companies like GoDaddy are starting to do TV ads about getting a mobile website. Instead of seeing this as competition, I 'draft' off of their advertising, using it to my benefit. Their advertising makes prospects aware of the mobile websites, I come in and close them. Once you have sold them on a mobile website, you are in a position to offer them other services like online marketing (aka SEO). Keep your offering simple. Remember, to follow up with a phone call to each business that gets a letter. DO NOT WAIT FOR THEM TO CALL YOU.

            P.S. A big secret: Closing is simply asking for the sale and the money. Don't be afraid to get paid.
            Signature



            {{ DiscussionBoard.errors[7539354].message }}
            • Profile picture of the author mojo1
              Originally Posted by digichik View Post

              You may want to think about offering Mobile Websites as you main offer. It is finally coming into it's own. Companies like GoDaddy are starting to do TV ads about getting a mobile website. Instead of seeing this as competition, I 'draft' off of their advertising, using it to my benefit.
              I agree. Big Godaddy is really doing the most nowadays aren't they.

              They've definitely stepped up their game which I'm def taking note of within the last 6 months of 2012.

              Free website builders and Mobile websites are all front and center on their home page. Right along with nice video tutorials to boot.

              Their cold calling following your order is also material to learn from as well.
              {{ DiscussionBoard.errors[7568406].message }}
  • Profile picture of the author sandalwood
    Originally Posted by nysportsworld View Post

    OK I finally took some action I went and rented a mailbox at postal service was able to scrape over 60 targeted customers in my area to send them letter for SEO and Mobile Website Design I plan on Sending letters out on MOnday will drop off at post office any tips or pointers that warriors may have please share I will update thread as much as possible with my offline marketing plan

    Money Spent So fat

    200 Business Card 15 Dollars stapel Paper
    60 Mail will be 25 dollars
    Mail Box Rental 12 dollars a month

    52 dollars total I have paper and envelopes
    Congratulations. The first step is to take action. You did that.

    Tom
    Signature
    Get 30% or More Retirement Income If you are serious about your retirement, you'll love this product.

    The Money Ferret Finance Article Directory
    {{ DiscussionBoard.errors[7534672].message }}
  • Profile picture of the author Steve Solem
    Just something to think about, but if I got a direct mail letter from an SEO company, I'd be questioning how good you are if you're not relying on SEO to bring you business yourself.

    Not to say that you can't ever use different marketing methods and I think smart business owners are always testing new ways to market, but if your business is primarily SEO, I'd think you should be getting most of your business that way.

    If you did write your own sales letter for this, I do hope you at least made prospects a great offer and gave them a great reason to call you. Sorry, I'm sure you weren't really looking for a critique here, but looking over the seo website in your sig, I don't see anything there what would make me want to pick up the phone or email you for more info.
    {{ DiscussionBoard.errors[7539729].message }}
    • Profile picture of the author NeverTooLate
      Originally Posted by Steve Solem View Post

      Just something to think about, but if I got a direct mail letter from an SEO company, I'd be questioning how good you are if you're not relying on SEO to bring you business yourself.

      Not to say that you can't ever use different marketing methods and I think smart business owners are always testing new ways to market, but if your business is primarily SEO, I'd think you should be getting most of your business that way.

      If you did write your own sales letter for this, I do hope you at least made prospects a great offer and gave them a great reason to call you. Sorry, I'm sure you weren't really looking for a critique here, but looking over the seo website in your sig, I don't see anything there what would make me want to pick up the phone or email you for more info.
      Good points Steve Solem and Daniel LaRusso. You've got to "walk the talk" in other words.
      {{ DiscussionBoard.errors[7586958].message }}
    • Profile picture of the author SashaLee
      Originally Posted by Steve Solem View Post

      Just something to think about, but if I got a direct mail letter from an SEO company, I'd be questioning how good you are if you're not relying on SEO to bring you business yourself.
      Hi there,

      It's funny....Google pretty much ONLY uses direct mail to push their advertising campaigns. We and our clients have tons of google accounts and we receive postcard-style mailers all the time via Direct Mail for our US operations.

      We think like that, because we're immersed in this stuff. Regular people don't think that way - they're just looking to have more customers walk in the door.

      All the best,

      Sasha
      {{ DiscussionBoard.errors[7632463].message }}
  • Profile picture of the author nysportsworld
    Quick Update on Thread got 1 Laundromat, 1 Church for wordpress sites and mobile site setups from mailer I am doing the Church super cheap they will promote my service on there flyers also got both customers to get hosting thru my affiliate link so they save 100 dollars off price on each design I plan to scale it up to more people the mailer This new Year looks like is going to be a good one I decided to finally take action hopefully it will pay off
    Signature
    http://childrenpartyfun.com Mascot Rental for Kids Birthday Parties
    {{ DiscussionBoard.errors[7567183].message }}
    • Profile picture of the author jimbo13
      Okay well done.

      Steve, above, is correct though. You need a proofreader to go through your own website. Your English Punctuation and Grammar is a little wonky shall we say. Don't worry so is Richard Bransons which is why he uses proofreaders too!

      An English Student at Uni would fit the bill. Especially if you send letters out. You never know, you may have received more replies if no one checked it for errors.

      Good Luck

      Dan
      {{ DiscussionBoard.errors[7567286].message }}
    • Profile picture of the author mojo1
      Originally Posted by nysportsworld View Post

      got both customers to get hosting thru my affiliate link so they save 100 dollars off price on each design
      Jackpot. Like how you presented this. Thanks for the share.

      Prosperous New Year to ya!
      {{ DiscussionBoard.errors[7568419].message }}
  • Profile picture of the author Andrew H
    If your system is working keep it going. Send out more mailers!

    Good work and best of luck in 2013!
    Signature
    "You shouldn't come here and set yourself up as the resident wizard of oz."
    {{ DiscussionBoard.errors[7567263].message }}
  • Profile picture of the author DaniMc
    You have found something that is both scalable AND repeatable that you can do.

    Next steps:
    Find someone to outsource the design aspect to so you can focus on mailing and selling. You can increase your volume significantly this way.

    Eventually you find someone to do the mailing also and you just sell and do customer service.

    Then, you find someone to do customer service so you can just sell.

    Then you find someone who can sell so you can manage everything and scale it up.
    Signature
    Be kind, for everyone you meet is fighting a hard battle.
    {{ DiscussionBoard.errors[7567340].message }}
  • Profile picture of the author Jon Martin
    nysportsworld,

    I'm not trying to put you on blast here or insult you in any way. This message is purely a matter of constructive criticism.

    I enjoyed reading about your direct mailing experience, and because of that it got me interested in the services you provide to customers. Because of that, I headed over to your website (located in your signature) and I skimmed through it. The first thing that I noticed was the following:

    When designing your site I know that it is important to have proper spelling and grammar on your website. In addition to running spell-check on content. We Make sure that fonts on your pages are well structured and aren’t changed up too much as people scroll through your website.
    I'm sorry, but someone call Alanis Morissette. This is this is pretty ironic. You're advertising the fact that you provide a quality service by which you emphasize the importance of spelling and grammar. Yet at the same time, your website is full of errors. Punctuation is all wrong, and on top of that there are numerous capitalization errors.

    I'm going to be honest here with you. If I owned my own small business and I went to your website for more information, I would think that your company is a huge joke. There is absolutely NO way you can openly emphasize the fact that your service holds spelling and grammar of high importance when your OWN website withholds a multitude of errors. It's purely ridiculous.

    You should do something about that ASAP. I'm not sure if English isn't your first language or if spelling/grammar isn't your thing. That's regardless. There's a problem here and it should be fixed. Have it proofread by someone, or better yet: hire a copywriter.

    Best of luck and hopefully you'll be able to clear the errors on your website up in order to avoid the almost-funny hypocrisy of the situation.
    Signature
    "Be the hero of your own movie."
    {{ DiscussionBoard.errors[7567460].message }}
  • Profile picture of the author ronorr
    Go to the local meetup.com in your area and network with others for free and they will meet other people and offer a special niche.
    {{ DiscussionBoard.errors[7568428].message }}
  • Profile picture of the author Daniel LaRusso
    Two things.

    The mail box rental for $12 a month. Is that through the US Postal Service? Do you think that's necessary, if you have a street address at your home, and is it a PO box?

    Second, and this is a BIG pet peeve of mine. MAKE YOUR OWN WEBSITE MOBILE FRIENDLY. You sell mobile websites, but you don't have one yourself. What message does this send prospects?
    Signature

    It is unwise to trust all you read on the internet.
    - Benjamin Franklin

    {{ DiscussionBoard.errors[7569413].message }}
  • Profile picture of the author nysportsworld
    @ Daniel LaRusso the po box is from the post office I just do not want to use my home address after I got it found out it is better to get one from UPS store you can actually use it for google place listing so I might be change this also I will have the mobile site ready by end of week

    @ Jon Martin thx for pointing out those mistakes working on correcting them

    @Steve Solem do you really think all SEO Companies get there customers Via Organic Search Results

    I am going to send another mailer out this is going to be targeted to business in my local area I have a domain already ranked on Google # 3

    I thank you all for you input feel free to ask me anything I will post anything that I can share
    Signature
    http://childrenpartyfun.com Mascot Rental for Kids Birthday Parties
    {{ DiscussionBoard.errors[7574309].message }}
  • Profile picture of the author Daniel LaRusso
    Hey nysportsworld, are you able to post any results from this yet?
    Signature

    It is unwise to trust all you read on the internet.
    - Benjamin Franklin

    {{ DiscussionBoard.errors[7589312].message }}
  • Profile picture of the author bizgrower
    Congratulations. I can see you're starting on a low budget and will perfect your image/offerings and online and offline marketing as you progress.

    Repeat the church thing - anywhere you can get into groups of people who will refer you by word of mouth, or by letting you post on their bulletin boards and on and offline newsletters... Not to mention the portfolio building and, hopefully, link to your website.

    Good example of taking action.
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

    {{ DiscussionBoard.errors[7589515].message }}
  • Profile picture of the author Daniel LaRusso
    Is there a fast way to identify churches with no website? I'm thinking just Google would be good. How would you feel about showing me the church website? You can PM me if you want to.
    Signature

    It is unwise to trust all you read on the internet.
    - Benjamin Franklin

    {{ DiscussionBoard.errors[7589584].message }}
  • Profile picture of the author nysportsworld
    UPDATED 1-1-13 I WILL TRY TO UPDATE ON FRIDAYS THREAD ****


    1 Laundromat, 1 Church for wordpress


    I sold the local domain that was ranked from letters sent
    Working on the 2 customers I landed

    so breakdown so far

    50 advertising

    Sold Website for 249

    Purchased Duda Mobile Account

    Plus Affialte Commision for chruch and luandromat hosting 200 bucks cj

    125 design laundromat

    minus 25 on fiver gigs for logos and shit like that

    so has of now

    I made 325 bucks



    No Call backs once I amd done with church site they will add me on the Sunday flyer to promote my services

    so I guess the 50 dollars is paying off

    BTW I am looking to printe out 5000 cards I plan to send next mail with flyer plus CD with Promo VIdeos just trying to mix things up
    Signature
    http://childrenpartyfun.com Mascot Rental for Kids Birthday Parties
    {{ DiscussionBoard.errors[7589875].message }}
    • Profile picture of the author Anthem40
      6.5 X your principal is pretty damn good.

      Are you going to scale this up?
      Signature
      95% of IM'ers have great relationships with clients who also advertise offline and with other people. Stop missing out on that cash and leverage into it. PM me if you are an established marketer and want to find out how.
      {{ DiscussionBoard.errors[7590012].message }}
  • Profile picture of the author Daniel LaRusso
    LOVE IT!! Great job on doing this!
    Signature

    It is unwise to trust all you read on the internet.
    - Benjamin Franklin

    {{ DiscussionBoard.errors[7590148].message }}
  • Profile picture of the author nysportsworld
    not scaling up @ moment want to build good relations first even if I have to work for cheap
    Signature
    http://childrenpartyfun.com Mascot Rental for Kids Birthday Parties
    {{ DiscussionBoard.errors[7590254].message }}
  • Profile picture of the author Steve Solem
    Nice job and glad you saw such a positive return on investment from this. Two paying customers out of 60 pieces mailed is great!
    {{ DiscussionBoard.errors[7590257].message }}
  • Profile picture of the author djackson
    Awesome. Small ass budget! Good work
    {{ DiscussionBoard.errors[7590882].message }}
  • Profile picture of the author nysportsworld
    Nothing else has come out of this I am hoping that church brings me in customers going to send another mail out this week to town next to me been working on my own blog network for local seo with domains related to local customers I figured wow buy all this tools and crap I want to control my own had an SEo account I purchased during Black Friday I also am in buying a domains to revamp my old network that I have neglected so I am still at it Peace out Happy Martin Luther King Day
    Signature
    http://childrenpartyfun.com Mascot Rental for Kids Birthday Parties
    {{ DiscussionBoard.errors[7632437].message }}
  • Profile picture of the author leliahawkins31
    Hand to hand deliver.

    make a plan that made the recipient interested,
    it's like a email marketing,

    others do a promos, etc an exchange way that the recipient will respond directly to the email.

    thanks
    {{ DiscussionBoard.errors[7632555].message }}
    • Profile picture of the author AndrewCavanagh
      If you'd like to charge significantly more for your services
      ($1,500 to $5,000+) then you may consider:

      # Working out more sophisticated strategies to help your
      clients make more sales and profits (rather than simple
      website design...how can you make their websites perform...
      can you have lead generating reports, email autoresponders
      to follow up with prospects and clients, referral systems
      on the site etc etc).

      # More and deeper contact with your prospects and clients.

      If you get past the idea of a one hit system...send out one
      letter, get hired at a cheap price...and move into building
      deeper relationships...a letter, email, a phone call, meet
      in person etc then you can take the time to really get to
      know a business and provide customized solutions for them
      that can bring in some serious sales.

      Businesses will happily pay a premium for a rainmaker...someone
      who brings them in way more profits than he charges in fees.

      You want to be that rainmaker.

      When you really look after your clients this way it also makes
      it very easy to ask for referrals and referrals from one business
      owner to another are usually the best prospects.

      Kindest regards,
      Andrew Cavanagh
      {{ DiscussionBoard.errors[7635974].message }}

Trending Topics