BEST script for walking into businesses for mobile sites

Why don't you save yourself some time and call and make an appointment? It always amazes me how people think that cold WALKING is more effective. Like they are going to somehow see you and think "oh, I need to talk to this guy and I need his service." No, they are just going to do the exact same thing they would on the phone...tell you to leave your information, or, they'll talk to you, but they aren't qualified until you spend time qualifying them...waste of time.

On one attempt at a walk in (where you risk a gatekeeper saying no, where you risk the DM not being available or in, where you risk that they will now KNOW who you are and block your calls and walk-ins even more adamantly), you are wasting valuable time you could be spending either setting your own appointments via phone, or going on ACTUAL appointments where people are qualified and know you are coming.

Would you your money like that? No? Then why would you waste your time like that?

You would fare much better by working on your presentation and selling skills over the phone. Otherwise, you will be wasting tons of time walking into businesses that don't know you are coming and you will not get in front of as many owners/DM's as you need to to sell and become more confident.

Get on the phone first.

Look here:

What Should I Really Expect? Selling Websites over the Phone. I need a closer.

Also you can look up The Great Telemarketing War Report.

I am thinking of doing the cold calling now, but I am unsure if i want to do the calls myself. Is there any way I could outsource this to a competent caller, or is my best bet to do it myself?

You would have to research that, and maybe pay more attention to who you are talking to

This is some of the worst advice I've ever seen, period.

If you're enthusiastic about hitting the pavement and doing walk ins, do it! It's the way I got started years ago and it's the fastest, most reliable way to get checks quickly.

Sure you can make calls and save yourself time by not driving all over the city, but the fact is the more hands you shake, the more deposits you make.

Oh wait, I forgot I'm wasting my time on the warriorforum posting in a bait and switch troll thread.

Thanks Mwind, pretty clever!

Weren't you banned for this already?

Now you're back here posting discouraging advice about cold walk ins, coordinating with a 20 post wonder proxy account in order to sling more "training" and cold calling "services."

No, I was never banned, and have no clue who you are, so have your fun!

I told him to call for himself, read. Didn't sling anything. Enjoy your delusion.

I think every individual has their own way of marketing and if it works for them then great. If they are asking for help then they should weigh all options. There is something to be said for cold calling and a good face to face meeting. A face to face and easily help establish a rapport without taking up their time. If they have time to talk then give them the best 2 minutes you can, if they want to meet in the future then get his contact info and provide them with a few valuable pieces of info, do not overwhelm them. Seeing your face can establish credibility and separate you from all the other phone solicitors.
If you need to call then be prepared to send a good solid short clean presentation on your product. Then follow up with a phone call and set an implied meeting. Hi Joe, glad you go the information based upon your business what would be the best time for us to look at bringing in some new customers? Morning or afternoon?

Face to face is not always the most efficient but it can be effective and it will actually give you a great sense of your product when you are marketing. You will see the business and some business obstacles the current owner may have missed. Often times they may ask "How To" questions with your product and this is the owner actually telling you his problem and he is looking to you as the solution. Is this case help solve his problem as soon as possible, make him a client, then bring more of your business to him.

Hope this helps.

How long does it take you to create a simple mockup of a mobile website?

Why not identify a few prospects who could benefit from a mobile site and prepare either a mockup just for them, or put together some generic samples for different niches like restaurants or locksmiths etc...

With a simple mockup ready to go, you could contact people by phone, email or in person and show them 1) how bad their site looks on mobile and 2) how nice a mobile website looks and can help them keep more clients.

Also, do some keyword research and find out just how many people are searching for their type of business on mobile phones, and take a printout with you (or email them etc..) to show them that xx number of people are searching for them on mobile phones and they're possibly losing their business.

Even better, find a few local competitors who have mobile websites and show them to the business owner to compare to their current non-mobile site. Just knowing that their competitor could be getting that extra business and not them could be enough to push them over the edge to buy from you.

Phone calls, walk-ins, email prospecting - I think different things work best for different folks in different areas and it's up to you to test and figure out what you're most comfortable with and what makes you the most money.

Also, consider local businesses that you already buy from and have some kind of relationship with. Do you think a restaurant owner would be more eager to listen to a cold caller, walk-in or emailer...or someone who just spent $10 on lunch and asked to speak to the owner to compliment him on the food/service and oh by the way...have you seen your website on a mobile phone?

Have you made an attempt at cold calling/telemarketing yet? I'm not saying you shouldn't go hitting up businesses, but maybe you should give the phone a try first. It'll give you ample opportunity to practice with wording your rebuttals in a less-stressful environment than if you were speaking face-to-face. Also, as mentioned it really is a better way to manage your time IMO. Best of luck, and be sure to keep us all posted about how it goes - regardless of whether you choose the path of telemarketing or cold walk-ins.

-- Jon

I use a combination of cold calls and cold walk-ins. I think they are both effective if combined with a solid strategy.

Cold calling does work period. But let's say that you get an appointment in a nice neighborhood with a lot of walk able shops you better believe that either before or after my appointment I'm cold approaching all of the neighboring businesses.

I simply grab the business card of the owner or manager and follow up with them to schedule an appointment. If you have already spent your gas money and your time to get to that appointment it always makes sense to maximize your appointments by walking into the neighboring businesses.

Just last week I closed two optometrist in one day. One was from a cold call appointment and the other one was from me walking in the neighboring optometrist and explaining I was on an appointment to see the other optometrist in their neighborhood but thought I would stop by and drop of some valuable information to them as well.

-The Cold Call Commando

Selling mobile websites? Good Luck!

You better pick the right businesses to market to or you will get no where fast. You'll probably only be the 50th person that week marketing Internet based services to them, thanks to this forum.

Not to be a party pooper, but selling ANY Internet based service these days is going to be tough. It was easy in 08 and 09, but today the market is over saturated with "Internet marketers".

Again, good luck!

Hi Yanni,

I believe the question you want answered is how to start the conversation with the business owner. I sell mobile websites and my opening line is simply this." I just tried to view your website from my iPhone but your site did not work correctly"

Do you have a couple of minutes now for me to show you an easy fix solution for this problem?

I always get a yes answer and then I show them what their website looks like on my iPhone vs what a mobile website should look like? using local businesses in the area or a mock up sample of theirs over to you.

Highlight the benefits of a mobile website and then ask questions like, why did you build your website?

what about lead generation what forms of advertising are you using to get customers in the door?

and my clincher is this, did you know a mobile website can help you get customers in the door for less than what your currently paying in advertising? could your business use an extra 10 new customers?

would you like to take advantage of a mobile website for your business? they always say yes. I then start signing them up for a mobile website on the spot.

If you need help feel free to PM

cold calling is a lot better than cold walking

There are some people having some success with this sending links to
mock up sites for the specific business by email to the business.

I'm sure you could radically increase the response rate by either calling
or walking into the business after you do this but in many cases it's
about what you'll do.

Another option is to both email then if they don't respond send a postcard
to them that sends them to the URL with the mock up site.


It's really important to think through how you're going to handle any people
who do contact you from the emails or postcards.

Kindest regards,
Andrew Cavanagh

Hello Yanni,

I was in the same position like you 2 months ago. I wanted sell social media marketing services and website services to clients. So what worked for me was that I used to pick up a niche (mine was restaurants) and I did a brief research about them online. I checked their website, their presence on social media and mobile websites. Then I just visit there as a walk-in customer have lunch, dinner or any meal.

As a new customer it is almost inevitable that the owner will come and ask you about the food and your experience, and that is the time you have to do your work. It would normally start as Hi, How as the food? and all that type of chat, then what you have to do is that you have to ask them if they are free, or ask them I need only ten minutes, I am a mobile website expert and these are the problems I have identified in your website. Once you have done that and gained their attention. Then you have to take next step.

The next step to set up an appointment or just close the deal immediately by quoting the price and ask the requirements from the owner.

This thing has worked for me, if the owner does not approach you after your meal then you can ask for the owner and then go with the plan.

Everything depends on the impression, you have to be confident and be very precise. Don't be too aggressive as it would be a bad idea. I have not tried cold calling yet but cold walk-ins have worked for me couple of times.

I guess take an action by cold walk-ins and see what response you get.

Best of luck

You can really open their eyes when they see how many people are searching for their exact name on a mobile device.

I go to Google Keyword Tool and type in restaurant (name of city targeting). Exact match only.

You will also get the results for the most popular restaurants in that area.

I take the most searched restaurants, add up the searches - some will have multiple results i.e. restaurant name city, restaurant name menu, etc.

Show the owner the information and stress importance of mobile sites that has been discussed here in multiple threads.