BEST script for walking into businesses for mobile sites

by Yanni6
26 replies
Hi warriors, I am ready to start selling mobile websites, but I don't know how to approach the business owner when I first walk in. I have one site in my portfolio to show them, but I want to know how to start the conversation and draw them in.
#businesses #mobile #script #sites #walking
  • Profile picture of the author Mwind076
    Why don't you save yourself some time and call and make an appointment? It always amazes me how people think that cold WALKING is more effective. Like they are going to somehow see you and think "oh, I need to talk to this guy and I need his service." No, they are just going to do the exact same thing they would on the phone...tell you to leave your information, or, they'll talk to you, but they aren't qualified until you spend time qualifying them...waste of time.

    On one attempt at a walk in (where you risk a gatekeeper saying no, where you risk the DM not being available or in, where you risk that they will now KNOW who you are and block your calls and walk-ins even more adamantly), you are wasting valuable time you could be spending either setting your own appointments via phone, or going on ACTUAL appointments where people are qualified and know you are coming.

    Would you your money like that? No? Then why would you waste your time like that?

    You would fare much better by working on your presentation and selling skills over the phone. Otherwise, you will be wasting tons of time walking into businesses that don't know you are coming and you will not get in front of as many owners/DM's as you need to to sell and become more confident.

    Get on the phone first.
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  • Profile picture of the author Yanni6
    I am thinking of doing the cold calling now, but I am unsure if i want to do the calls myself. Is there any way I could outsource this to a competent caller, or is my best bet to do it myself?
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    • Profile picture of the author Mwind076
      Originally Posted by Yanni6 View Post

      I am thinking of doing the cold calling now, but I am unsure if i want to do the calls myself. Is there any way I could outsource this to a competent caller, or is my best bet to do it myself?
      You should most definitely outsource it, or get training for yourself on how to do it correctly.
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      • Profile picture of the author Yanni6
        Where does one find good cold callers, who know what they are doing.
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  • Profile picture of the author Mwind076
    You would have to research that, and maybe pay more attention to who you are talking to
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  • Profile picture of the author flnz400
    This is some of the worst advice I've ever seen, period.

    If you're enthusiastic about hitting the pavement and doing walk ins, do it! It's the way I got started years ago and it's the fastest, most reliable way to get checks quickly.

    Sure you can make calls and save yourself time by not driving all over the city, but the fact is the more hands you shake, the more deposits you make.
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    • Profile picture of the author Mwind076
      Originally Posted by flnz400 View Post

      This is some of the worst advice I've ever seen, period.

      If you're enthusiastic about hitting the pavement and doing walk ins, do it! It's the way I got started years ago and it's the fastest, most reliable way to get checks quickly.

      Sure you can make calls and save yourself time by not driving all over the city, but the fact is the more hands you shake, the more deposits you make.
      It's horrible advice, yet you admit that you would save time...ok.

      Anyone is better served by shaking hands with ACTUAL interested people, than hoping they walk into somewhere with interest. No one said not to meet face to face, just do it with those that are qualified and want to.
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  • Profile picture of the author flnz400
    Oh wait, I forgot I'm wasting my time on the warriorforum posting in a bait and switch troll thread.

    Thanks Mwind, pretty clever!

    Weren't you banned for this already?

    Now you're back here posting discouraging advice about cold walk ins, coordinating with a 20 post wonder proxy account in order to sling more "training" and cold calling "services."
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  • Profile picture of the author Mwind076
    No, I was never banned, and have no clue who you are, so have your fun!

    I told him to call for himself, read. Didn't sling anything. Enjoy your delusion.
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  • Profile picture of the author Kona77
    I think every individual has their own way of marketing and if it works for them then great. If they are asking for help then they should weigh all options. There is something to be said for cold calling and a good face to face meeting. A face to face and easily help establish a rapport without taking up their time. If they have time to talk then give them the best 2 minutes you can, if they want to meet in the future then get his contact info and provide them with a few valuable pieces of info, do not overwhelm them. Seeing your face can establish credibility and separate you from all the other phone solicitors.
    If you need to call then be prepared to send a good solid short clean presentation on your product. Then follow up with a phone call and set an implied meeting. Hi Joe, glad you go the information based upon your business what would be the best time for us to look at bringing in some new customers? Morning or afternoon?

    Face to face is not always the most efficient but it can be effective and it will actually give you a great sense of your product when you are marketing. You will see the business and some business obstacles the current owner may have missed. Often times they may ask "How To" questions with your product and this is the owner actually telling you his problem and he is looking to you as the solution. Is this case help solve his problem as soon as possible, make him a client, then bring more of your business to him.

    Hope this helps.
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  • Profile picture of the author Steve Solem
    Originally Posted by Yanni6 View Post

    Hi warriors, I am ready to start selling mobile websites, but I don't know how to approach the business owner when I first walk in. I have one site in my portfolio to show them, but I want to know how to start the conversation and draw them in.
    How long does it take you to create a simple mockup of a mobile website?

    Why not identify a few prospects who could benefit from a mobile site and prepare either a mockup just for them, or put together some generic samples for different niches like restaurants or locksmiths etc...

    With a simple mockup ready to go, you could contact people by phone, email or in person and show them 1) how bad their site looks on mobile and 2) how nice a mobile website looks and can help them keep more clients.

    Also, do some keyword research and find out just how many people are searching for their type of business on mobile phones, and take a printout with you (or email them etc..) to show them that xx number of people are searching for them on mobile phones and they're possibly losing their business.

    Even better, find a few local competitors who have mobile websites and show them to the business owner to compare to their current non-mobile site. Just knowing that their competitor could be getting that extra business and not them could be enough to push them over the edge to buy from you.

    Phone calls, walk-ins, email prospecting - I think different things work best for different folks in different areas and it's up to you to test and figure out what you're most comfortable with and what makes you the most money.

    Also, consider local businesses that you already buy from and have some kind of relationship with. Do you think a restaurant owner would be more eager to listen to a cold caller, walk-in or emailer...or someone who just spent $10 on lunch and asked to speak to the owner to compliment him on the food/service and oh by the way...have you seen your website on a mobile phone?
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    • Profile picture of the author toddfromboston
      Originally Posted by Steve Solem View Post

      How long does it take you to create a simple mockup of a mobile website?

      Why not identify a few prospects who could benefit from a mobile site and prepare either a mockup just for them, or put together some generic samples for different niches like restaurants or locksmiths etc...

      With a simple mockup ready to go, you could contact people by phone, email or in person and show them 1) how bad their site looks on mobile and 2) how nice a mobile website looks and can help them keep more clients.

      Also, do some keyword research and find out just how many people are searching for their type of business on mobile phones, and take a printout with you (or email them etc..) to show them that xx number of people are searching for them on mobile phones and they're possibly losing their business.

      Even better, find a few local competitors who have mobile websites and show them to the business owner to compare to their current non-mobile site. Just knowing that their competitor could be getting that extra business and not them could be enough to push them over the edge to buy from you.

      Phone calls, walk-ins, email prospecting - I think different things work best for different folks in different areas and it's up to you to test and figure out what you're most comfortable with and what makes you the most money.

      Also, consider local businesses that you already buy from and have some kind of relationship with. Do you think a restaurant owner would be more eager to listen to a cold caller, walk-in or emailer...or someone who just spent $10 on lunch and asked to speak to the owner to compliment him on the food/service and oh by the way...have you seen your website on a mobile phone?
      Steve has nailed it right here!

      Bringing in a print off of the Google Keyword Tool has been one of the best ideas I've received from WF. I used that exact technique to close a mobile site and SMS services for a local real estate company. Used the same technique for another local real estate company but he wanted a brand new website, so I built him that AND a mobile site together. Now he wants me to run a PPC campaign for him. All because I went in with a sheet of paper saying "x number of people are searching for your services from a mobile device, but they're going to your competition who have a mobile site because they can find exactly what they are looking for on your page"

      Oh yeah, those deals were both from cold walking. I simply asked for the owner, showed the owner how their site looked on my iPhone and how it was causing them to lose customers. I would then ask if it was a bad time (ask if its a bad time, not a good time - thank you Jason Kanigan). If so, schedule an appointment, if not go into your pitch. Just make sure the pitch focuses on how this will help their business increase the #1 thing they need (revenue, sales volume, leads, whatever it may be. I do admit, I've been doing A LOT more cold calling (I don't enjoy doing it, but I do enjoy making money and helping people), but cold walk ins get it done as well.
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  • Profile picture of the author Jon Martin
    Have you made an attempt at cold calling/telemarketing yet? I'm not saying you shouldn't go hitting up businesses, but maybe you should give the phone a try first. It'll give you ample opportunity to practice with wording your rebuttals in a less-stressful environment than if you were speaking face-to-face. Also, as mentioned it really is a better way to manage your time IMO. Best of luck, and be sure to keep us all posted about how it goes - regardless of whether you choose the path of telemarketing or cold walk-ins.

    -- Jon
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    "Be the hero of your own movie."
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  • Profile picture of the author ColdCallCommando
    I use a combination of cold calls and cold walk-ins. I think they are both effective if combined with a solid strategy.

    Cold calling does work period. But let's say that you get an appointment in a nice neighborhood with a lot of walk able shops you better believe that either before or after my appointment I'm cold approaching all of the neighboring businesses.

    I simply grab the business card of the owner or manager and follow up with them to schedule an appointment. If you have already spent your gas money and your time to get to that appointment it always makes sense to maximize your appointments by walking into the neighboring businesses.

    Just last week I closed two optometrist in one day. One was from a cold call appointment and the other one was from me walking in the neighboring optometrist and explaining I was on an appointment to see the other optometrist in their neighborhood but thought I would stop by and drop of some valuable information to them as well.

    -The Cold Call Commando
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  • Profile picture of the author aaallday2010
    Selling mobile websites? Good Luck!

    You better pick the right businesses to market to or you will get no where fast. You'll probably only be the 50th person that week marketing Internet based services to them, thanks to this forum.

    Not to be a party pooper, but selling ANY Internet based service these days is going to be tough. It was easy in 08 and 09, but today the market is over saturated with "Internet marketers".

    Again, good luck!
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    • Profile picture of the author Jason Kanigan
      Originally Posted by aaallday2010 View Post

      Selling mobile websites? Good Luck!

      You better pick the right businesses to market to or you will get no where fast. You'll probably only be the 50th person that week marketing Internet based services to them, thanks to this forum.

      Not to be a party pooper, but selling ANY Internet based service these days is going to be tough. It was easy in 08 and 09, but today the market is over saturated with "Internet marketers".

      Again, good luck!
      So you'd better be different in what you say and how you're reacted to...better be clear about what you offer and why it's important...better be positioned as a trusted advisor and not a commodity provider...

      Most people are so bad at selling that they come across like this: "Hey, wanna buy a mobile website? It's $250." And how do you think the prospect is going to react to that?
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    • Profile picture of the author Yanni6
      I am only selling to flash based sites, so the says will not be as difficult because they don't even appear on mobile phones.
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  • Profile picture of the author jherewini
    Hi Yanni,

    I believe the question you want answered is how to start the conversation with the business owner. I sell mobile websites and my opening line is simply this." I just tried to view your website from my iPhone but your site did not work correctly"

    Do you have a couple of minutes now for me to show you an easy fix solution for this problem?

    I always get a yes answer and then I show them what their website looks like on my iPhone vs what a mobile website should look like? using local businesses in the area or a mock up sample of theirs over to you.

    Highlight the benefits of a mobile website and then ask questions like, why did you build your website?

    what about lead generation what forms of advertising are you using to get customers in the door?

    and my clincher is this, did you know a mobile website can help you get customers in the door for less than what your currently paying in advertising? could your business use an extra 10 new customers?

    would you like to take advantage of a mobile website for your business? they always say yes. I then start signing them up for a mobile website on the spot.

    If you need help feel free to PM
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  • Profile picture of the author SeoHitmen
    cold calling is a lot better than cold walking
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    • Profile picture of the author dave147
      Originally Posted by SeoHitmen View Post

      cold calling is a lot better than cold walking
      What makes you say that? Can you explain why you think it's better?
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  • Profile picture of the author AndrewCavanagh
    There are some people having some success with this sending links to
    mock up sites for the specific business by email to the business.

    I'm sure you could radically increase the response rate by either calling
    or walking into the business after you do this but in many cases it's
    about what you'll do.

    Another option is to both email then if they don't respond send a postcard
    to them that sends them to the URL with the mock up site.


    It's really important to think through how you're going to handle any people
    who do contact you from the emails or postcards.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author ammartumbi
    Hello Yanni,

    I was in the same position like you 2 months ago. I wanted sell social media marketing services and website services to clients. So what worked for me was that I used to pick up a niche (mine was restaurants) and I did a brief research about them online. I checked their website, their presence on social media and mobile websites. Then I just visit there as a walk-in customer have lunch, dinner or any meal.

    As a new customer it is almost inevitable that the owner will come and ask you about the food and your experience, and that is the time you have to do your work. It would normally start as Hi, How as the food? and all that type of chat, then what you have to do is that you have to ask them if they are free, or ask them I need only ten minutes, I am a mobile website expert and these are the problems I have identified in your website. Once you have done that and gained their attention. Then you have to take next step.

    The next step to set up an appointment or just close the deal immediately by quoting the price and ask the requirements from the owner.

    This thing has worked for me, if the owner does not approach you after your meal then you can ask for the owner and then go with the plan.

    Everything depends on the impression, you have to be confident and be very precise. Don't be too aggressive as it would be a bad idea. I have not tried cold calling yet but cold walk-ins have worked for me couple of times.

    I guess take an action by cold walk-ins and see what response you get.

    Best of luck
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  • Profile picture of the author goblue1918
    You can really open their eyes when they see how many people are searching for their exact name on a mobile device.

    I go to Google Keyword Tool and type in restaurant (name of city targeting). Exact match only.

    You will also get the results for the most popular restaurants in that area.

    I take the most searched restaurants, add up the searches - some will have multiple results i.e. restaurant name city, restaurant name menu, etc.

    Show the owner the information and stress importance of mobile sites that has been discussed here in multiple threads.
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