I recently started experimenting with autodialers as a new way to prospect for clients, but ended up with dismal results. I tried 2 methods - 1 is the shotgun method where I called thousands of people and sent them a pretty generic message. The other one is tailored to each specific industry.
I expected method 2 to outshine method 1. For method 2, I'd actually create the marketing campaign and rank it before calling. I use call tracking and I know that the campaigns I'm wanting to lease already generate proven leads. Many of these campaigns rank very high on the SERP's for competitive terms.
My messages were simple in both cases - I'd ask if the business owner was interested in marketing campaigns that are guaranteed to generate additional leads for his or her company. For campaigns I have already created, I will divulge a bit more data such as how many leads I've received. But overall I try to keep the messages very short and to the point, and asked the business owner to press 1 to speak to me if they'd like more info. I've hired professional voice talents as well as recorded messages myself as a split test.
Both methods failed miserably for me. The only messages I ever get are ones that ask to be removed from the list, or, worse yet, full of profanity.
My first conclusion was that business owners just hate to receive these automated messages. But I know there are IM'ers out there successfully prospecting with this method. So maybe I'm doing something wrong or the angle I'm approaching the method is wrong.
Has anyone ever had success with prospecting with autodialers and if so, can you please share some tips?