For web designers: your opinion on ads for your business wanted

26 replies
Thanks for taking a look.

I'm considering running a WSO for 10 pre made ads
specifically for web design..

They will be based on this past very successful ad...



My question is, would there be a demand for them.

Then what price point and
what limit to the number sold should be put on them.

Appreciate your thoughts.

Best,
Ewen
#ads #business #designers #opinion #wanted #web
  • Profile picture of the author ConnorMarc
    I'm curious to see the responses to this.

    I need to start marketing my web design services on places like CL myself.
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  • Profile picture of the author TakenAction
    anyway I can download a file or see that image so I can read it?
    Signature

    The best thing you can do is put yourself out there.

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    • Profile picture of the author ewenmack
      Originally Posted by TakenAction View Post

      anyway I can download a file or see that image so I can read it?
      Just Google the headline and go into images.

      Best,
      Ewen
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  • Profile picture of the author JayBay
    Do want.

    So price..$27 for reasons.
    Is it right to assume we could interchange different services easily?
    If so few hundred copies.
    Signature

    What can I do to be more helpful to you?

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    • Profile picture of the author ewenmack
      Originally Posted by JayBay View Post

      Do want.

      So price..$27 for reasons.
      Is it right to assume we could interchange different services easily?
      If so few hundred copies.
      It will be very specific to web design
      because all 10 will be filled with research findings,
      like shown in the image I have shown.

      Best,
      Ewen
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      • Profile picture of the author Seo_Oz
        I would buy

        Minimum $77 and limited to around a hundred copies

        Since if it's from Ewen you are going to make Money
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        • Profile picture of the author Jason Kanigan
          Originally Posted by Seo_Oz View Post

          I would buy

          Minimum $77 and limited to around a hundred copies

          Since if it's from Ewen you are going to make Money
          Problem is, does anyone know Ewen outside of the Offline subforum? A reputation here doesn't translate into one in the main forum, I can tell you that.

          In the WSO section, you're practically forced to present your offer as a push-button easy solution. Where will the customers put these ads? On their websites? On craigslist? On community bulletin boards? Hand them out at networking meetings? You will have to tell them, because they will not connect dots themselves. So now you're responsible for the distribution program, not just the content. And here come the support questions. "Do it all for me, Ewen. After all, I paid you a whole $77."

          People will bitch and moan that they're $77, "so expensive", and they will steal the content. Never mind that they have no idea what the real cost of the expertise is, and that there's no way in hell they could ever come up with the material themselves. The third person to buy it will be a rip-off artist who will post them on some black hat forum. The eighth will be another rip-off artist who will sell them as his own material, probably as a free bonus.

          Ewen, I'd sell them to LinkedIn or FB customers somehow and for what they're worth, not here. For the work you'll put into them, to make only a few thousand bucks and have all that frustration and hassle, it's not worth it.

          Sorry if people don't like what I have to share here, but it's been my own experience. Every freakin' day I have to monitor and fight to stop people from stealing my content, and some still succeed at it. You can say, "Well, that's just part of IM," but for the work that Ewen will have to do--after all, he's not pointing a camera or a mic at himself and talking: he actually has to create draft after draft of these things--and the few copies he can sell before the market is saturated, it's not worth it here.
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          • Profile picture of the author ewenmack
            I wouldn't go it alone Jason.

            If I give it the green light, I'd contact jv prospects who have lists of buyers
            of these offliners.

            Best,
            Ewen

            Originally Posted by Jason Kanigan View Post

            Problem is, does anyone know Ewen outside of the Offline subforum? A reputation here doesn't translate into one in the main forum, I can tell you that.

            In the WSO section, you're practically forced to present your offer as a push-button easy solution. Where will the customers put these ads? On their websites? On craigslist? On community bulletin boards? Hand them out at networking meetings? You will have to tell them, because they will not connect dots themselves. So now you're responsible for the distribution program, not just the content. And here come the support questions. "Do it all for me, Ewen."

            People will bitch and moan that they're $77, "so expensive", and they will steal the content. The third person to buy it will be a rip-off artist who will post them on some black hat forum. The eighth will be another rip-off artist who will sell them as his own material.

            Ewen, I'd sell them to LinkedIn or FB customers somehow and for what they're worth, not here. For the work you'll put into them, to make only a few thousand bucks, it's not worth it.

            Sorry if people don't like what I have to share here, but it's been my own experience.
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            • Profile picture of the author Jason Kanigan
              Originally Posted by ewenmack View Post

              I wouldn't go it alone Jason.

              If I give it the green light, I'd contact jv prospects who have lists of buyers
              of these offliners.

              Best,
              Ewen
              So you are thinking about a whole lot more than a couple hundred customers.

              Be ready for those "Show me how to use these things" support emails by the TON, then.

              I just don't think the average person will know what to do with these ads, so they won't sell well. Keep us posted!
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              • Profile picture of the author ewenmack
                Originally Posted by Jason Kanigan View Post

                So you are thinking about a whole lot more than a couple hundred customers.

                Be ready for those "Show me how to use these things" support emails by the TON, then.

                I just don't think the average person will know what to do with these ads, so they won't sell well. Keep us posted!
                Is it that my buyers are more savy than the rest?

                You are certainly giving me something to think about Jason,
                appreciate it.

                Best,
                Ewen
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                • Profile picture of the author ewenmack
                  Mmm, I'm in a quandry, my clients are intelligent people.

                  The Craigslist ad I gave away free here was widely used
                  and there wasn't questions on how to use it, even all the newbies.

                  So Why would it happen for the paid ads given?

                  Best,
                  Ewen
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                  • Profile picture of the author zavhara
                    Originally Posted by ewenmack View Post

                    Mmm, I'm in a quandry, my clients are intelligent people.

                    The Craigslist ad I gave away free here was widely used
                    and there wasn't questions on how to use it, even all the newbies.

                    So Why would it happen for the paid ads given?

                    Best,
                    Ewen
                    I agreed more on Jason's point of the ads being copied and plagiarised and it being devalued when sold on here. In any case I would be definitely interested, it took me forever to write the ad but I'm glad I did it in the end, it made me realise what I know and what makes me stand out.
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                  • Profile picture of the author Jason Kanigan
                    Originally Posted by ewenmack View Post

                    Mmm, I'm in a quandry, my clients are intelligent people.

                    The Craigslist ad I gave away free here was widely used
                    and there wasn't questions on how to use it, even all the newbies.

                    So Why would it happen for the paid ads given?

                    Best,
                    Ewen
                    Certainly! The thread was about Craigslist, they knew it was for Craigslist, and it was easy for them to copy.

                    These ads will not work on CL. "Am I going to have to pay to put this ad up somewhere?" "How much will that be?" "I bet I can't afford that."
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  • Profile picture of the author zavhara
    Ewen - I actually did write this type of ad on your recommendation but it didn't get used.

    I see Jason's point though, another thing, would most web designer companies understand and follow the content you will put in the ad? Most wont, I think it would be better targeting those that follow marketing experiments and the other sites that you always mention, I'm sure you would be able to sell it, maybe fewer but at what it's worth!
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  • Profile picture of the author misterme
    I could see people asking, "I know you've based your ad on something successful BUT have you ran and tested THESE exact ads you're selling me now?"
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  • Profile picture of the author bob ross
    Jason is right, prepare for a nightmare of support emails and sharing on blackhat forums. Also there will be people asking lots of questions on the sales thread that might make you upset. People are going to want to see others reporting real results.

    Succesful WSO's all come down to affiliate promotion and that's pretty much it. Cold traffic doesn't amount to anything on here.

    If you don't have some very strong affiliates ready to promote and a really high commission %, don't be surprised if you don't really get many sales.

    Cold traffic and signature links aren't going to amount to much unfortunately. You can't promote it in the offline forum so the only way people will reach your wso thread is by signature link or from people talking about it here and there.

    Contrary to what a lot of people who haven't run WSO's think, the vast majority of WSO's sold on the WF make very little sales (sometimes even less than 10). And anything over $20 is pretty much territory that only someone with some heavy affiliate promotion is going to have success with.
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  • Profile picture of the author bob ross
    Also, you'll get people who want refunds, ESPECIALLY at a price point over $10. Prepare for refunds at 10% or more and you'll literally want to choke them through your screen but you can't be a Jerk or it will compound the problem.

    And if you choose not to offer a refund policy, they're going to file paypal disputes regardless and probably bash you in the thread about it.
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  • Profile picture of the author bob ross
    Sorry for the triple posting... but I want you to be well aware of what you're getting into before you do it. I've sold 1,000+ of all my wso's so I know this game REALLY well.

    About affiliates...

    You will likely get lots of affiliates requesting to promote, and some of them will claim to have very big lists. Fact is, very very few of them will actually bring you any sales and very few of them will be able to successfully promote anything over $15.

    'super affiliates' are few and far between, and to snag them they'll want to see some major EPC's, sales volume, and low refunds. These stats are all visible to the affiliates. I've seen some people launch WSO's and get 50 affiliate requests, then get depressed because no one actually brought any sales.

    You have an excellent reputation on here for sure Ewen and we'd all love to see you put out products, but to be honest with you every single affilate that's brought me any high amount of sales never make an appearance on the offline forum.
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  • Profile picture of the author Jason Kanigan
    Heh, thanks for weighing in, Jake.

    There's NO protection for information products, as you know. All the person has to do is say they want a refund, and that's it. You're stuck having to give the money back, and they have your content.

    So Ewen, they can literally steal your ads...then say "Oh, I don't really have any use for this," like they're returning a toaster to Wal-Mart (a guy actually used this analogy on me), demand their money back and win.
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    • Profile picture of the author ewenmack
      Thanks Jason and Bob, the negatives outweigh the positives
      so I won't go ahead.

      Best,
      Ewen
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  • Profile picture of the author bob ross
    Ewen, you could always simply host it on your own sales page for the price you want and use jvzoo for the purchasing/delivery platform. Then you can simply link to it in your sig.

    You're not going to get a million sales right off the bat but with the valuable content you post on here, you'll definitely get some consistent sales and a list built up. It just will take some time to organically happen.
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    • Profile picture of the author ewenmack
      Originally Posted by bob ross View Post

      Ewen, you could always simply host it on your own sales page for the price you want and use jvzoo for the purchasing/delivery platform. Then you can simply link to it in your sig.

      You're not going to get a million sales right off the bat but with the valuable content you post on here, you'll definitely get some consistent sales and a list built up. It just will take some time to organically happen.
      Already moved on from this idea onto
      something which seems a more natural fit.

      Probably wouldn't of discovered it
      if it wasn't for you and Jason making me aware of the pitfalls of the original idea.

      I achieved what I wanted in this thread to judge the overall idea.

      I wasn't in love with it therefore a no go is just as valuable as a green light.

      Once again I appreciate your input Jason, Bob and others who were interested in buying.

      Best,
      Ewen
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  • Profile picture of the author Aaron Doud
    Not to sidetrack this but this thread honestly makes me never want to do a WSO. I suspected much of what has been said here but it just sounds nasty.

    On the main idea how many people are we planning to sell these to? Because I would pay a lot less as more and more are sold. They loss value once I know people will be spamming the ad everywhere.
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  • Profile picture of the author The Marketeer
    Ewen, the WSO's that do really well use a sales funnel pricing system.

    Low front end price. This is the main attraction for the WSO market.

    Once they've taken the bait, then upsell them with several higher priced offers on the back end.

    If they don't bite then offer a downsell.

    If they still don't bite then bribe them to get on your list.

    P.S. There's a product on this forum that watermarks PDF's with people's names and emails on every page so if they distribute it without permission, they get exposed.
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    • Profile picture of the author ewenmack
      Originally Posted by The Marketeer View Post

      Ewen, the WSO's that do really well use a sales funnel pricing system.

      Low front end price. This is the main attraction for the WSO market.

      Once they've taken the bait, then upsell them with several higher priced offers on the back end.

      If they don't bite then offer a downsell.

      If they still don't bite then bribe them to get on your list.

      P.S. There's a product on this forum that watermarks PDF's with people's names and emails on every page so if they distribute it without permission, they get exposed.

      Thank you. I'm typing it because the thank you button has disappeared.

      The project is killed off now.

      Best,
      Ewen
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      • Profile picture of the author The Marketeer
        Originally Posted by ewenmack View Post

        Thank you. I'm typing it because the thank you button has disappeared.

        The project is killed off now.

        Best,
        Ewen
        Right ok. Thanks for the thanks.

        Sorry I didn't read that far down to realize you decided against it.

        Hope you've managed to find a better alternative.
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