2 pro ad writers decided to go into the fake diamond business.
Same big city and advertise about the same time.
One ad writer had a slight advantage in that he was a slightly
better ad writer.
Both spent the same money running their ads.
Initial sales showed the better ad writer brought in more sales
and just made a little profit.
The not so good ad writer lost a little bit of money.
Both ran the ads again and same outcome.
The guy who made a little profit quit.
The other guy persevered and started to make a profit on
a new offer to buyers.
Then he again offered a higher priced offer to these.
Then he went and offered a higher priced one to these few.
Now he he has a thriving business because he
understood the work of a strategist.
The copywriting pro was and stayed a technician and did tactical things.
Couldn't make $100's of thousands in the same circumstances.