Cool Business Model for Restaurant Websites

by 7 replies
9
I was going to order Chinese food from a local place and they didn't have a website last time I checked so I decided to do a quick search and now they have a website.

I saw a link in the footer which leads back to the company that made the site for them or facilitated it and clicked on the link.

Code:
kydiaonline.com
The way it works is the business creates their own site for free I guess using their template system. Then the business sends traffic to that page. When an order comes in one of the choices the business has is the order is sent directly to their fax machine.

Everything is free upfront though. So they didn't spend any money on getting the site up. The way the company makes it's money is they charge a 3% per transaction fee, a per fax fee and domain renewal fees. They also have upsells and things like that.

It looks like they might take care of the credit card processing also but I'm not 100% sure of this.

It's a pretty cool setup, the business does all the work and then the company makes a percentage of each transaction.
#offline marketing #business #cool #model #restaurant #websites
  • Great find, I wonder how many other companies are out there doing this? Seems like a win-win for both parties, although the 3% doesn't seem like much in the grand scheme of things.

    I do wonder what kind of marketing they do for the business, because they guarantee they'll get orders.
  • I found the restaurant I mentioned earlier has another website. The website has this site in the footer.

    Code:
    eat24hours.com
    This site has a directory where it links to their website. So that probably answers the SEO part.

    Both sites are basically the same with slight modifications to the layout. The shopping cart is 100% the same, so it looks like it's two different websites from two different companies, but the companies are most likely both the same.

    3% per order is great especially when you're not making the site for the business. The business does all the work and after any merchant fees they walk with the rest all on auto-pilot. It's an automated system and they're basically partnering with the restaurants and getting a percentage of revenue from the business.

    Edit: I just found another domain name this restaurant owns. This one is powered by:

    Code:
    get.grubhub.com/sales/index.jsp
    It's a similar setup to the other one's. They get a landing page that's on their own domain and then when you want to order or look at the menu you are led to their
    Code:
    grubhub.com
    page.
    • [1] reply
    • There is also vrindi.com and letseat.at

      This is actually something that I would love to offer some of my own clients. I wonder if there is a white label reseller system available.

      If not, I smell a future WSO.
  • I don't work with restaurants at the moment, but some of you entrepreneurs could make a business on registering businesses to these types of websites and creating the sites for them for a fee. It's a win-win. They get multiple online presences and you get cash in your pocket.
    • [1] reply
    • I'm looking for a UK based checkout system/service like this for a restuarant owner I know. There are already branded online ordering systems aimed at customers wishing to purchase takeout food, but the guy I know wants a system run in house, meaning no commission to anyone else.

      He wants it for both deliveries/outside catering as well as eat-in diners.
  • And white label reseller options:

    iMenu360
    MenuDrive
    OpenDining.net

    Tada!

    I'll be adding this to our portfolio of services soon.
  • OK, marked this thread...

    Research material for tomorrow...

    Interesting approach, but 3%? Sounds low, but i haven't done my research yet.

    Steve
Join the discussion

Next Topics on Trending Feed

  • 9

    Cool Business Model for Restaurant Websites

    I was going to order Chinese food from a local place and they didn't have a website last time I checked so I decided to do a quick search and now they have a website. I saw a link in the footer which leads back to the company that made the site for them or facilitated it and clicked on the link.