What to say in new campaign when an 'area exclusive client' decides to stop working with me?

Honest answer is if it's been a while they will most likely not remember you. If it is a shorter time they will just assume it is a new marketing push. But even then they likely will not remember you.

Those who will remember you would be those interested that didn't close or who wanted you offer after someone else took you up on it. And these are the people you would contact before sending out the mass mailing.

Simply tell them your offer is available in their area again and you wondered if they still had the interest they express ___ months ago. No reason to say you lost anything for all they know you fired the client or they could not afford the service. if someone asks you can go into more detail but in the end they really don't care and if they want your service they will be glad you are available. We have a web company we wanted to work with a few years back but since he works with a smaller local competitor he wouldn't take us on as a client. If he became available we might consider using him though we found a company we are happy with so I am not sure we would. Would we care why his relationship ended with our competitor? Not at all.

Good question. I've had clients leave move away from my business before and it is easy to take it personally and feel like you somehow have to justify it to future clients.

Firstly, I wouldn't ever word it like you were to blame (you said... "I just lost a client") or that the next client is second best (you said... "would you like to take his place"). You are already using negative language when in fact you may have done nothing wrong but for whatever reason your client no longer wants to work in the business. People understand. Shout about the benefits you will bring the client and learn from any mistakes.

I would word it to prospect clients more to the tune of... a great opportunity has just opened that you can take advantage of... [and list all the benefits that you can give the new client along with any testimonials of existing clients in other areas].

Also I wouldn't say anything bad about the client that left you. People would think you might say something bad about them if they ever left you!

Focus on building a good character and use personality (I listened to a great audio course by Dan Kennedy on this) then you will have great clients that like you and you need to focus on those.

I don't think I really answered your question but whatever you say, try to word it positive

You must say...nothing.

Go along with his wishes to stop working with you and tell him that he made ​​the right choice, and that he is not ready to grow his online business and earn a lot of money.

Worked for me :-)

My suggestion is you tell them nothing about what happened unless they ask. It's not their business. Clients decide to stop for all sorts of reasons. And if they ask you, then giving details about is against your client confidentiality. Though you could give them an idea of what happened: the client felt you had done enough, and rightly or wrongly, that they could go it alone from this point forward. And you wish them well. In the meantime, your strategies and techniques will go to benefit the next person.

Great suggestions, thank you so much, guys!

I don't write too much here, but reading your advice just makes me feel grateful about you and the WF :-)

Thank you!