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Ideas on Great Name for a Local Consulting Biz . . .

by NeverTooLate
10 replies
What would be a great name for a local consulting biz?

One that "appeals to the purpose" of the small business owner.

Could I use Media (like "Monster Media") or do I need to stick with Marketing?
#biz #consulting #great #ideas #local #local consulting #small business
  • Profile picture of the author Anthem40
    My initial takeaway from your question was if you are starting a consulting business, a marketing business or a media business.

    If you want to consult, then I wouldn't put media or marketing in your business name. I would suggest you to brand yourself without any of the aforementioned terms, though.

    Google not Google Search Engine
    Facebook not Facebook Social Networking

    and so on.
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    • Profile picture of the author NeverTooLate
      Originally Posted by Anthem40 View Post

      My initial takeaway from your question was if you are starting a consulting business, a marketing business or a media business.

      If you want to consult, then I wouldn't put media or marketing in your business name. I would suggest you to brand yourself without any of the aforementioned terms, though.

      Google not Google Search Engine
      Facebook not Facebook Social Networking

      and so on.
      Thanks Anthem,

      Didn't think about the branding part. My belief on branding is that small businesses cannot afford it and should not consider it.

      NTL
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  • Profile picture of the author jimbo13
    Never Too Late Marketing

    Tagline - To sort out the tragedy that is your business

    Dan
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    • Profile picture of the author Claude Whitacre
      The problem with cute, trendy, or funny names is that, when you grow and diversify...you have to change the name.

      "Cat Skinner Media" doesn't work as soon as you move out of your mom's basement.

      Me? For decades, I was The Whitacre Group. It sounded like something. It looked great on the door..and people would call me "Mr. Whitacre", which I thought was funny.

      And no matter which way you take your business...The (Your last name) Group will work...Unless your name is Shyster or Lousy or Worst.
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      • Profile picture of the author ewenmack
        I started out tagging "Media" to a name.

        Now that's coming too common.

        So I've gone with 2 names.

        Like ad agencies do. Like Olgivy And Mather

        I came up with a memorable names which have c and k in them because
        when said, they stick. ..like Coke and coca cola

        I ended up with and bought the domain cokercole.com.

        Went through a list of all last names found on Google.

        That's it.

        Best,
        Ewen
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      • Profile picture of the author NeverTooLate
        Originally Posted by Claude Whitacre View Post

        The problem with cute, trendy, or funny names is that, when you grow and diversify...you have to change the name.

        "Cat Skinner Media" doesn't work as soon as you move out of your mom's basement.

        Me? For decades, I was The Whitacre Group. It sounded like something. It looked great on the door..and people would call me "Mr. Whitacre", which I thought was funny.

        And no matter which way you take your business...The (Your last name) Group will work...Unless your name is Shyster or Lousy or Worst.
        Mr Whitacre,

        How did you know I'm working out my mom's basement?

        I think names can be fun and catchy, as long as you stay in the same field. "Group" is "too much" for me personally. Even though it is more than just me in the biz.

        Besides, fun and catchy is more memorable, and that's everything in advertising. Marketing is changing right along with everything else. Tradition is being replaced with new ideas, and that includes fun, artsy, unique ways of doing things, IMO. Like it or not, things are on a progressive/liberal tilt now.

        Got your ebook on local marketing. Thanks.

        Mr Shields
        The Shields Group
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        • Profile picture of the author Claude Whitacre
          Originally Posted by NeverTooLate View Post

          Mr Whitacre,

          How did you know I'm working out my mom's basement?
          For a second, you had me going there. I was going to write you an apology that I didn't mean you. HA! Young people today.:rolleyes:


          Originally Posted by NeverTooLate View Post

          Besides, fun and catchy is more memorable, and that's everything in advertising. Marketing is changing right along with everything else. Tradition is being replaced with new ideas, and that includes fun, artsy, unique ways of doing things, IMO. Like it or not, things are on a progressive/liberal tilt now.

          Got your ebook on local marketing. Thanks.

          Mr Shields
          The Shields Group
          Your name is a personal choice, of course. But when choosing a name, think; Who do you want to attract? Who do you want to repel?

          It's not tradition, it's marketing. I decided on The Whitacre Group, because I had no idea what I would be doing in ten years, and I didn't want to ever have to change my name. Believe me, I'm not a stuffed shirt. These decisions are for marketing reasons. My college educated in-laws voted (after I asked them their opinions) on naming my retail store The Healthy Home Center. I loved it. They loved it. But for the first six months...shoppers had no idea what I sold. So it didn't help our marketing.

          I changed it to The Sweeper Store. (In Ohio, vacuum cleaners are called sweepers) Now, everyone knew what I sold. In one month, sales increased 25%, for no other reason than our business name. That's inexpensive marketing.

          Trendy names are wonderful. But trends change, catchy names may last..but if you ever sell the business, your business name will matter.

          So my advice is either create a blanket name that sounds good (to put any business under) or a name that tells what you do.

          How old is your average customer? If they are fifty or sixty, they may have a different take on what is trendy. It's your business, but that's my best advice.

          And thanks for the comment about my book.

          Oh. The book Local Online Marketing...Do you know how I decided on the title? I did a Google keyword search to the most popular search phrases for my subject. So my title and sub-title reflect that. My front content is largely edited to accommodate search results for my subject.

          To me, it's all marketing.

          added a little later; I had two ideas that I was going to use in my business. "Service with a smirk" and "If it sucks, we sell it". I loved both of them. This is the way I think.

          I actually had the nerve to put "Service with a smirk" on a sign outside the store.It got noticed. What I heard the most was "Some kids vandalized your sign, and changed it from "Service with a smile" . The problem with funny things, is everyone has to be in on the joke. Ah, well.
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          One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

          “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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    • Profile picture of the author NeverTooLate
      Originally Posted by jimbo13 View Post

      Never Too Late Marketing

      Tagline - To sort out the tragedy that is your business

      Dan
      LOL Jimbo - it is creative!
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  • Profile picture of the author Mwind076
    Get with Dan McCoy...it's what he does for a living.

    View Profile: Dan McCoy
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  • Profile picture of the author swilliams09
    Naming. I have that problem.

    My full name is the a major brand. Can't even buy the domain. My last name is too common for "group" or "media". My company name is local area + "media pros", I found out later there is already a local + "media" and they are well connected, but they weren't doing anything with the site (no google ranking), and came out of the wood work threating legal action when I dominated the searches and people started mistaking my awesome work for their weak work. I really haven't solved the problem yet. To avoid legal issues my current name is just Media Pros.

    ninja edit. Holly crap. I just checked that other company's site. The guy went back to his old job and folded up shop. Still. It's not a name I can grow beyond my local area with.
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