When cold calling, my first tactic to find the right person is to ask the operator/receptionist. I'll usually get transferred to the marketing department, but sometimes the person routing the calls doesn't know or cannot transfer without a real name. I hit LinkedIn and Jigsaw or databases to find names, but sometimes companies have a dozen or more people listed, some of which are probably no longer working there. What's the best way to identify the person I need to speak to? Call all the people in the marketing department until I get a live person on the line and ask them?
I'm prospecting outside my local area, so in person networking or dropping in for a quick meeting isn't an option.