I have worked in BDM/Consultant positions that have involved cold calling and face to face follow up meetings for the last 6 years.
I am very good at cold calling but I don't enjoy it anymore. For the sake of success with my own business however, I will swallow up any negatives and give it my all. I am thinking realistically along the lines of making 35-50 (well researched in advanced) cold calls a day if it yields competitive results.
I have noticed that people tend to play down cold calling with offline marketing for numerous reasons... Can anybody confirm, they are cold calling on a regular basis and generating a healthy level of clients (2-3 new clients a week)?
For the ones who do not cold call and utilize other strategies... can you recommend the 'one key strategy' you can share, that is the lead generator for your offline business?
PS. If you need any advice around cold calling - feel free to shout out with any specific questions you have and I will be happy to answer to the best of my ability.