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How do you track offline mailing results?

by Delta223
3 replies
Hi;

How do you track your results for offline mailings?
#mailing #offline #results #track
  • Profile picture of the author pmarketing
    Promo code.
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  • Profile picture of the author mrjosco
    I have a few different methods I use. Our product is a service - so they can't just enter a promo code at shopping cart.

    I set up a landing page for each postcard and I set up a seperate phone number with a service that allows stats (callfire is one that I know of). The phone number is used only for the mailing and the landing page.

    That lets me see how many people visited the landing page and/or called the phone number from the advertisement. It isn't a perfect system, but it is cheap and it lets me track results.
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    • Profile picture of the author ltrain_riders
      Originally Posted by mrjosco View Post

      I have a few different methods I use. Our product is a service - so they can't just enter a promo code at shopping cart.

      I set up a landing page for each postcard and I set up a seperate phone number with a service that allows stats (callfire is one that I know of). The phone number is used only for the mailing and the landing page.

      That lets me see how many people visited the landing page and/or called the phone number from the advertisement. It isn't a perfect system, but it is cheap and it lets me track results.
      Why can't they enter a promo code? Does your shopping cart not allow for it? Your method seems like a lot of work.
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