Is SEO necessary for small businesses? Outsourcing?

11 replies
Hey guys I've decided to take advantage of the huge market that surrounds me and start doing marketing consulting for small businesses. I have minimal knowledge about seo and mobile marketing, so I have logically decided to outsource the technical aspects of the marketing.

The only problem is deciding what is worth using for small businesses. I know social marketing and Google Places will be huge but do I need an SEO service for these small businesses or will Google Places, social marketing, and setting the clients up with a basic website be enough? If these three services aren't enough what am I missing and what should I be providing?

Any advice would be great. Thanks Warriors.
#businesses #outsourcing #seo #small
  • "The only problem is deciding what is worth using for small businesses. I know social marketing and Google Places will be huge but do I need an SEO service for these small businesses or will Google Places, social marketing, and setting the clients up with a basic website be enough? If these three services aren't enough what am I missing and what should I be providing?"

    The most common misconception people have about SEO is it's all about ranking number 1 on Google. SEO isn't just about getting your website to rank on Google. It's also about establishing your brand and building a reputation online as an expert. It's also about making your website visible enough to the people who may want to buy from you.

    So yes, SEO is still necessary for small business. The trick is finding would be finding the right keywords and developing the right strategy to match the business and your target market.
    {{ DiscussionBoard.errors[7600367].message }}
  • I'd like to add that SEO is essential for G+ Local.

    Welcome to the wonderful world of offline. The learning curve is very steep, but no time like the present to get started. I suggest picking up a few inexpensive WSOs to learn about this stuff more. Popular looking PLR packs may be a good start, too, since they would have compiled a lot of useful information.
    Signature
    G+ LOCAL SETUP ___and____ Custom WordPress - Genesis Child Themes (see portfolio here)

    SCHEMA.ORG + GEOTAGGING + KML + PUBLISHERSHIP + so much more...
    {{ DiscussionBoard.errors[7600619].message }}
  • Profile picture of the author pathwise
    I agree with the other posters.

    You should definitely try to educate yourself on how SEO works and how to not only implement it into your business, but into your client's businesses as well. This can be done with purchasing a few WSOs or spending a day or 2 searching through Google.

    By having this knowledge you can then hire lower level people on micro job sites, give them a set of criteria to do, such as keyword research. On the flipside, if you just hire a firm to do all of your SEO work for you, it can get very pricey and cut into your profits.

    It does take time to learn, but the long term benefits are worth it, especially in the field you are going into.
    {{ DiscussionBoard.errors[7617661].message }}
  • Profile picture of the author stone2010
    A lot of people new to SEO make the mistake of not learning anything about SEO and still offer it to clients and the way they see it is " I outsource the work so I dont need to learn it" Wrong, you still need to learn how SEO works, about Algo updates etc keep yourself informed even if you are going to oursource the work, you need to know what you are selling inside and out in order to explain the benefits to business owners. As post above mentioned, buy a few cheap WSO that will show you the ropes and basics of how things work and Search Box in this forum is your friend as well.
    Signature

    {{ DiscussionBoard.errors[7618965].message }}
  • Profile picture of the author PaulintheSticks
    The main factor is competition. And the size of your market usually determines that. You said "huge" so I'm guessing you're in a metropolitan area. If that's the case SEO its almost always critical. In smaller markets it probably won't be nearly as important but again it really all comes down to competition. I've ranked sites #1 in 25k towns for keywords such as "roofing contractors/town" just using really good on page optimization (no backlinking) so in that case there was no need for me to outsource it.
    {{ DiscussionBoard.errors[7619074].message }}
  • Profile picture of the author bizgrower
    chr0169,

    You need to know a lot about each service you choose to offer.
    This is so:
    1) You can listen to prospects and sell better
    2) You can offer what they need of your services
    3) You can offer the proper level of what they need such as
    a $1000 website or a $5000 website, a little "SEO" or a full
    bore "SEO" campaign as Paul differentiated in post #6
    4) You can properly hire and supervise whomever you outsource to
    5) Then, because you are seen as competent and reasonable, you can
    get more repeat, referral, and upsell or add on business.

    Amongst other resources, follow the adsense, ppc and SEO section of this forum. It is free and you can really learn proper and current SEO from the heavy hitters who post there. As with anything else, you will know the real deal from the BSers.

    You can offer what you know most about right now, such as websites and social media
    marketing for example. You can refer other services to a partner firm until you are ready to add to your portfolio of services (or you can be happy referring to them because they do excellent work and pay you enough commission or referral fee).

    Dan
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

    {{ DiscussionBoard.errors[7623776].message }}
  • Profile picture of the author Mav91890
    Why don't you start off with mastering one service? After you have done so you will have customers to upsell to and start with another service.
    Signature

    “The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it.” ― Jordan Belfort

    {{ DiscussionBoard.errors[7623885].message }}
    • Profile picture of the author J0hnnycl1ckz
      Originally Posted by Mav91890 View Post

      Why don't you start off with mastering one service? After you have done so you will have customers to upsell to and start with another service.
      Good idea.
      Signature

      {{ DiscussionBoard.errors[7623937].message }}
      • Profile picture of the author DABK
        Run a little test.

        Pick a small city where you know there are more than 7 restaurants...

        Google restaurants + name of city

        You'll get google's 7 pack, then yahoo, urbanspoon, yellow pages, or some other directory. Or you'll get some directories at the top of page one, then the 7 from Google maps. Or some variation....

        The ones that outrank the directories have SEO. The ones on page 3 do not. The ones on page 3 would benefit from outranking the directories.

        In addition, SEO helps with showing up in front of the right prospects.
        On page SEO helps you get their attention. You're looking for 'reverse mortgages' and you land on a mortgage web page that has no mention of reverse mortgages, you move on. You're looking for 'reverse mortgages' and you land on a page that's got 'reverse mortgages' in the title, 'reverse mortgage' and 'getting a reverse mortgage' on the page, in bold, you'll stick around.
        {{ DiscussionBoard.errors[7625164].message }}
  • Profile picture of the author rob19028
    Run a little test.

    Pick a small city where you know there are more than 7 restaurants...

    Google restaurants + name of city

    You'll get google's 7 pack, then yahoo, urbanspoon, yellow pages, or some other directory. Or you'll get some directories at the top of page one, then the 7 from Google maps. Or some variation....

    The ones that outrank the directories have SEO. The ones on page 3 do not. The ones on page 3 would benefit from outranking the directories.

    In addition, SEO helps with showing up in front of the right prospects.
    On page SEO helps you get their attention. You're looking for 'reverse mortgages' and you land on a mortgage web page that has no mention of reverse mortgages, you move on. You're looking for 'reverse mortgages' and you land on a page that's got 'reverse mortgages' in the title, 'reverse mortgage' and 'getting a reverse mortgage' on the page, in bold, you'll stick around.
    DABK,

    So I ran these tests on my keywords, I am pleased to say my efforts are paying off in many of my keywords and i found some that need work. I came across a few odd things in my test, when i do city and state my results are not nearly as good. When I did my phone number it stinks I am on page 6 and I have 4 interior pages outranking my homepage. Is this normal. I am about to run these same tests on some of my compeditors sites.

    Any Advice will be much appreciated.

    Rob
    {{ DiscussionBoard.errors[7626921].message }}
    • Profile picture of the author DABK
      It sounds like you looked up your position. It's not a great idea to do it the way you did it, Google personalizes.... That means, it shows you what it thinks you want... not what it is.

      To find your real position, it's best to use a tool, one likeRank Tracker - Track Your Search Engine Rankings Easily!.



      Originally Posted by rob19028 View Post

      DABK,

      So I ran these tests on my keywords, I am pleased to say my efforts are paying off in many of my keywords and i found some that need work. I came across a few odd things in my test, when i do city and state my results are not nearly as good. When I did my phone number it stinks I am on page 6 and I have 4 interior pages outranking my homepage. Is this normal. I am about to run these same tests on some of my compeditors sites.

      Any Advice will be much appreciated.

      Rob
      {{ DiscussionBoard.errors[7627311].message }}

Trending Topics