A monthly paid membership site that features a hip, upscale LOCALLY owned "Restaurant of the Month" every month.
Monthly membership is $9. Members get:
-$18 off a $40 dollar or greater purchase (excluding alcohol) at the restaurant of the month. Limit one use per month.
-A 1 in 10 chance every month of winning a $40 gift certificate to the restaurant of the month. This is the twist that I'm excited about.
Lets say I launch with 1,000 members. The first monday of the month, I will go to the featured restaurant of the month and purchase $4,000 dollars worth of gift certificates (100x$40 certicificates; enough to award 1 in 10 members a $40 certificate). This would really help the restaurant justify their $18 off any purchase of $40 or more and move a tremendous amount of traffic and potential new customers through the door.
My members would be notified by email that they've won and asked to actually go to the restaurant of the month to pick up their gift certificates.
After literally hundreds of hours of research and brainstorming, I feel like this might be the best idea I've ever had for marketing local restaurants.
I feel the incentives are there for both restaurant and member. I'm positive that I would join such a membership site. A 1 in 10 shot at a $40 gift certificate is pretty alluring, especially on top of a $9 for $18 deal. Also, I like to support locally owned restaurants. Who wouldn't want to be a part of the "Foodie Crew?" Ha!
I love the idea of a paid membership site. The best way I can think of to get members at this point is a lot of strategic facebook marketing redirected to a sales page.
I'm a technical idiot and will need to hire a pro to design my site and FB page. I would imagine that there are ways to automate a lot of the processes necessary to run a site like this.
What do you think? Is this a winner? I covet your feedback!