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On Being Credible, Not Incredible

by ewenmack
1 replies
Clear distinctions and understanding why you say things make a huge impact on your business.

For example, focusing on how incredible you are can actually hurt your sales
when you leave out the proof part.

Here's more about it Transparent Marketing: How to make your product claims credible

Best,
Ewen
#credible #incredible
  • Profile picture of the author maricelu
    Damn, and I thought I read all posts on their site wich is simply AMAZING!
    And yeah, telling clients complex things will make him thing you are an expert who knows what he is doing.
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