I spent a few hours last night building my spreadsheet and mapping out the accountants in my local area.
I came across quite a few poorly designed and old looking websites which lacked many common features of businesses with the modern websites.
I took notes on the good features of the better looking websites, to compile a list of things to talk about (to the owners of the crappier looking websites) so I can start immediately adding value and building credibility when communicating with them.
I will be cold calling and running a very tailored email marketing campaign initially.
Some of the things I will be speaking to the owners of the crappy websites will be points like:
1. Having No form of email capture
2. No Video introduction of the business
3. No form of social marketing
4. Old and outdated graphics
5. No "make an appointment" now link
6. No testimonials page
7. No Basic on page SEO (no keywords)
8. No mobile site
I will of course be explaining why it is beneficial to have all of the above.
PS. All of these guys have a basic Google +/places account setup.
What I have gathered so far is that a lot of these people have spent somewhere in the vicinity of $500-800 for their websites...
I have found this out by using the footer and following the "website designed by company X website and design" and looking at their prices.
Can you guys offer your advice on the following please:
1. When focusing on local businesses, is this model generally volume based where you are trying to close as many $800 websites as possible? I am really wanting to aim for the $2,000 - $3,000 per website market and a client per week minimum once I am up and running. Any advice on industries to target in this case?
2. Can you advise on what "packages" you guys have most consistently sold to these types of local businesses for MAXIMUM profit?
Some of the potential packages I have thought of are:
- Building a squeeze page to capture all emails
- A complete website redesign with ALL of the above changes incorporated at a set price (including the basic on page SEO)
- Up selling the client on a monthly fee that will incorporate all of the hosting and email marketing services with an industry/trend related press release & article per month.
- Monthly Off page SEO services
3. Is there a way I can track the ROI for them? I really want to try and focus on being able to help my clients make more money and am struggling to figure out ways to "prove" this to them with their bottom lines.
I appreciate I am asking for a lot of information, thanks in advanced and I hope many others can benefit from this thread.