I had a question.
Is it better to start a cold call with some energy, dynamism and enthusiasm (obviously not too much) and keep an upbeat and engaging tone, or is it better to start a cold call at a normal conversational tone, relatively flat and direct.
The reason why I ask is because from reading literature on cold calling on selling two conflicting views emerge.
View 1 - Open and start a cold call with a normal conversational tone, to put the prospect at ease and make them realise you are not a salesman. Any enthusiasm will come off as fake, and will have the opposite effect.
View 2 - Start a call with some energy and dynamism, to lift the persons spirits, get them interested and engaged and show them that you are enthusiastic with something of value.
Id really appreciate some opinions on this......
Thank you ever so much in advance....