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Oversaturation of Warrior Forum products - BAD for offliners?

by Daniel LaRusso
14 replies
OK, I know this forum is a great place to learn, share information, and get new ideas. There are some really good resources here. But I'm wondering what you think of sometimes being too much of a good thing.

Case in point. There's a thread in this forum about a Craigslist method for selling mobile websites. It's been up a week or so, and now I'm seeing the EXACT wording of the EXACT ad from the thread posted in various cities on Craigslist. Or videos from lead gen WSOs, reputation management, WSOs, mobile WSOs,etc. You can find them in a LOT of different cities, often the same video posted several times by different people. Heck, I've even seen LinkedIn messages that are from WSOs posted over and over and over again in the same group by different people. No customization whatsoever.

So, to my question. The offline area specifically, has an huge number of prospects, but with targeted WSOs and methods from here, there is a lot of redundancy in some areas - basically lots of business owners are getting contacted, bombarded even, with the same exact message. I mean, people don't even change anything in the emails or videos often to make them their own.

So do you see this as a bad thing for offliners? Can business owners get leery of being contacted with the same message over and over, and it end up hurting us? Or, is there enough to go around?
#bad #forum #offliners #oversaturation #products #warrior
  • Profile picture of the author umc
    My guess is that if you're dumb enough to copy things word for word, it might hurt you as others do the same. Then again, if you have to copy things directly, you probably aren't going to fare well anyway. You have to differentiate yourself at some point, and think for yourself.
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  • Profile picture of the author fandbworld
    I think in the begining WSO's were good for me, just to learn the ropes and get some ideas. Now I would never really word for word copy something in a salesletter or ad that was done in a WSO.

    I too have seen the same Craigslist ad posted over and over again from these forums lol its all good though, just do something different and stand out from the rest
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  • Profile picture of the author John Durham
    Daniel, the first telemasrketing job I had was 23 years ago, and that company had been using the same script in the same town, for twenty years prior to my coming on... they also have ten other competitors in the same local town beating up the same local phone book.

    Back then, on breaks, we would make fun of the owner, and predict the companies demise, thinking he would eventually burn it out, and we would say things like "These people know our pitch better than WE do... this tow3wn is burnt out...".

    Yet still, hour after hour, after twenty years of him using it, we still cranked out leads and sales every day...

    Well now its over twenty years later, after I started working there, and they still have a telemarketing room, and they still have ten competitors, and they are still beating up the same phone book, still using the same script, on nthe same leads, and the telemarketers are still predicting his demise, and thinking the leads and pitch are worn out... and they are still writing 50 leads a day and he is still making millions of dollars per year.

    There is a moral in that story , that will comfort you, if you think about it.
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    • Profile picture of the author Daniel LaRusso
      Originally Posted by John Durham View Post

      Daniel, the first telemasrketing job I had was 23 years ago, and that company had been using the same script in the same town, for twenty years prior to my coming on... they also have ten other competitors in the same local town beating up the same local phone book.

      Back then, on breaks, we would make fun of the owner, and predict the companies demise, thinking he would eventually burn it out, and we would say things like "These people know our pitch better than WE do... this tow3wn is burnt out...".

      Yet still, hour after hour, after twenty years of him using it, we still cranked out leads and sales every day...

      Well now its over twenty years later, after I started working there, and they still have a telemarketing room, and they still have ten competitors, and they are still beating up the same phone book, still using the same script, on nthe same leads, and the telemarketers are still predicting his demise, and thinking the leads and pitch are worn out... and they are still writing 50 leads a day and he is still making millions of dollars per year.

      There is a moral in that story , that will comfort you, if you think about it.
      Well, for one thing, I think this is a tried and true method you're talking about. I guess there's no substitute for a proven method of direct contact. I respect you as a wise person, John Durham, and I know that you're one of the good guys.

      I think the underlying thing that I'm starting to see, maybe thanks to you, is there are hundreds of wsos and "methods", not only here, but all over the place, that play on folks, myself included, desire to avoid doing the day in, day out work of making real live contacts.

      I will make you a promise, John Durham, because I suck at cold calling. I'll do this for an entire week, starting tomorrow. I'll post some ads or send some emails using one of the methods I've gotten here, and I'll commit to making a certain number of cold calls every day (I have a number goal in mind for number of calls - it's not too small nor too overwhelming).

      No B.S.

      I will be offering mobile websites. I'll likely say the wrong thing, even though I have a good script, but my goal is just to talk to a certain number of people each day for a week, and send some emails for a week. I have a feeling that I'll realize that these are just folks, they won't bite my head off or call my momma bad names, but even if they do, it's just like when I was at boot camp. It doesn't matter.

      I also have a feeling that these folks may have gotten the emails that I've sent or other people have sent, and I may or may not know it, but like you and others have said, I can differentiate myself and offer a true service.

      Another thing is, with a craigslist ad wording or YouTube video ranked, I might could get some leads and results here or there. If I face my fears and learn to cold call and SELL, I can earn a living for a lifetime.

      Thanks for your response - I feel honored.
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      • Profile picture of the author John Durham
        Originally Posted by Daniel LaRusso View Post


        I will make you a promise, John Durham, because I suck at cold calling. I'll do this for an entire week, starting tomorrow. I'll post some ads or send some emails using one of the methods I've gotten here, and I'll commit to making a certain number of cold calls every day (I have a number goal in mind for number of calls - it's not too small nor too overwhelming).
        Well thats a good idea, but the moral of the story I was telling was that, it takes an aweful lot to burn out a market. Most of the time we believe its burnt out Loooooong before it actually is.

        So the same information can circulate in a market from several different sources and still not lose effectiveness in most cases.

        But hang a sec I will pull you up a link that will make it easy since you want to try. This guy is doing it easy going...

        http://www.warriorforum.com/offline-...g-results.html

        Good luck. Will look forward to seeing your progress. If you dont get to that point next week, no one will hold it against you, but will hope for the best.

        I say that because I have often set out to do something after being excited about a thread, and then I dont get to it for weeks and get embarrassed to go back to the thread...

        If that happens, it happens to the best of us so dont worry just keep your eyes on the prize, you are priming up to do something either way!

        -John
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  • Profile picture of the author KingOfContentMarketing
    Don't worry about it. The vast majority of WSO buyers never do anything with them. And there are hundreds of thousands of businesses out there.
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  • Profile picture of the author KingOfContentMarketing
    Many of my advertising network clients always want to change the advertising after a while because they "want something new." Meanwhile their current ads are making bank. They are much too close to the campaign. The target market has not been exposed to it to the degree they have.

    The same thing with cold calling. In fact, you can make calls on the same businesses weeks later with the exact same pitch and many will never connect that you called them before.
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  • Profile picture of the author bizgrower
    Some or many of those duplicate ads on CL will get ghosted (not appear) or flagged.

    As for saturation, according to the SBA, in 2009 there were 27.5 million businesses in the USA. How many closed? How many are growing or staying at the level they want?
    How many new ones open everyday?

    And, then how many are in your neighborhood or the markets you want to work?
    There's plenty out there for you.

    Dan
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  • Profile picture of the author Jason Kanigan
    It only appears like saturation to you because you know what the marketing ploy is, and you're looking for it. The prospects don't see it that way. To them it's merely a bunch of disconnected noise. Most of it is tuned out.

    You could put up exactly the same ad, word for word, and get unique hits because NOW is the right time for that prospect; Today is the day they finally saw it. Yesterday they just didn't see it, didn't care.

    As Bizgrower said, there are millions of businesses out there, and guess what? Most have never seen the ad you're concerned about, no matter how long it has been up. They just scan past it because today isn't the day.
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  • Profile picture of the author MIB Mastermind
    If you want to get average results then do/and or use what everyone else is using. If you want to get extraordinary results then pretty much do the opposite.

    I'm sure I heard this from Earl Nightingale, and it's worked for me.
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  • Profile picture of the author Rearden
    The competition is only in your mind.

    Pick up the phone in call for biz.

    Bet there's only 4 or 5 out of thousands on here that's doing it.
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  • Profile picture of the author Daniel LaRusso
    Very wise advice here. Thank you all for your input.
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  • Profile picture of the author Aaron Doud
    John points out well the one half of the arguement. Which is that a good method/script will work basically forever. So if it is good and quality it shouldn't matter if they are getting hit from all sides. This is true but with the WSO and many of them posting it on craiglist it isn't true.

    They fall under the other half of the argument which is that certain methods are not great and get overused by people looking for a magic button.

    The key is for offliners running a true business neither of these really matter. You'll find the second group the most and if you handle your marketing properly those people don't matter. I may get hit with a dozen or so spam emails a week about SEO and such. But the truth is I don't remember what any of them said. So all you need to do is get my attention and if your pitch is good and I need your service I could become a client of yours. So when it comes to the second group ignore them other than learning what not to do.

    As for the first group learning what they are doing is always smart. But at the same time you have to work to develop your own systems and methods that will help you become one of them. And don't be afraid to test and change. While a script that works is great never assume you can't make it better. But you may find that each change doesn't do as well as the original. And that is fine. The key with testing isn't that it always makes you better. Sometimes it just confirms you have the best already. But you will never know for sure if you don't keep testing over time.
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  • Profile picture of the author spesialis
    The name of the game is endurance ... a marathon.

    If the method works, it will work most of the time in the long run.

    Say a WSO is publishing it, everyone is doing it, market get saturated, many people give up, market return to normal.

    Let's give a number.

    A method will produce 90% conversion rate on average.

    Say a WSO is publishing it, everyone is doing it, market get saturated (conversion drop to 0%), many people give up, market return to normal (conversion back to 90%).

    Capital, time, patience, confidence etc... but mostly capital.
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