I am thinking of branching out into selling SEO services - well, not selling "SEO" per say but lead and business generation with SEO being the main back-end method I use to achieve it.
However I keep having confidence issues that hamper my ability to get prospecting - as my sales and marketing materials sell the service to customers by mentioning stuff along the lines of:
"There are xxx people searching for what you offer, right now. Even if you take a conservative x% to find you and then only x% convert into paying customers - that's an extra $xxx per year in revenue!" etc
But I am not so confident with SEO - I have had sites rank and then drop several pages, have tried ranking other WEB 2.0 properties that even for longer tail keywords often languish around page 3-5 of Google.
So I am just concerned about selling the service by implying to the prospect that I can make them an extra $xxx per year, whereas there is no guarantee with SEO and I don't want to make false promises that will pee clients off and give me a bad rep.
How do you guys handle this and approach it?
Thanks for any advice,