How to demonstrate SEO value and convert prospective clients?

4 replies
I was very impressed by spyfu recon presales reports to demonstrate value to prospective clients. But they dont support Google Australia.

In an attempt to create presales data that can show some type of value metrics to potential clients, I've searched high and wide for something similar.

(Many of the leads I get are not familiar with my business so there's always an extra step involved here to demonstrate credibility, professionalism and sincerity to that new lead.)

Some of the ways I do that is:
1. Prove myself by showing past SEO jobs that have benefited clients.
2. Send them website analysis reports to show onsite optimization improvement areas.
3. Send them current rankings of their keywords.


But most importantly I provide them search engine traffic volume data for their keywords, and infer how much traffic the position 1 website gets for those keywords.

I've being doing this using market samurai which provides some useful metrics, and then also adding into my report the Competition value from Google keyword tool.
This provides an OK solution, but its veery timely as I have to export the results, and then pop them into my own custom spreadsheet report.

I have been looking for a Cloud based service provider who could punch out these type of reports for my interseted clients, simply by feeding in the keywords and choosing the Google country data source.

I cannot find this type of a service. Does it exist?
#clients #convert #demonstrate #prospective #seo
  • Profile picture of the author massiveray
    I don't know if what you ate asking for specifically exists.

    But....

    When I go to meetings myself, I show my past results to prospective clients. There are only 3 things that I show them, no rankings, no search metrics, no keyword volume, all that can be saved for monthly reports etc etc

    I show them (from our past results):
    1) monthly traffic increase
    2) how much money that traffic earned
    3) the increase in conversions if we did any on page work

    If number 2 goes up more than I am charging then they are inclined to work with me.
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    • Profile picture of the author TheBigBee
      I just literally got off the phone with a prominent SEO company and the marketing manager distilled his pitch to this; "when you go on google and search for your products and services, are you finding your business or your competitors?"
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      • Profile picture of the author Chad Kimball
        Originally Posted by TheBigBee View Post

        I just literally got off the phone with a prominent SEO company and the marketing manager distilled his pitch to this; "when you go on google and search for your products and services, are you finding your business or your competitors?"
        now thats a powerful proof that they need your services!
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      • Profile picture of the author Aaron Doud
        Originally Posted by TheBigBee View Post

        I just literally got off the phone with a prominent SEO company and the marketing manager distilled his pitch to this; "when you go on google and search for your products and services, are you finding your business or your competitors?"
        This is so simple powerful and straight to the point. A great "pitch".
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