The Long Tail Opportunity of SEO Clients

by KingOfContentMarketing 4 replies
David Mihm at SEOMoz looks at the massive opportunity to sell SEO services to small businesses.
Why You Shouldn't Ignore Long-Tail Clients (Small Business Owners) | SEOmoz

Here's an excerpt:

So, what can you do to serve business owners at this lower end of the market?

Here are just a few basic tasks that rookie or junior search professionals can perform without requiring any time investment by a senior employee:
  • Improve Title Tags and H1 tags
  • Submit citations (whether in-house or outsourced)
  • Set up Google Alerts
  • Set up a WordPress blog
  • Provide editorial advice for weekly blog post topics and Facebook posts
  • Control blog commenting on the business owner’s behalf
  • Draft review solicitation emails on the business owner’s behalf
  • Track the success of review solicitation campaigns via a spreadsheet
  • Reach out to business and community organizations for locally-relevant links
  • Create hyper-targeted Facebook ad campaigns under $50/month in total spend*
    *In my opinion, Adwords has effectively killed its own small business market opportunity with the increasing number of "not enough search volume" long-tail keywords and ever-higher minimum bid levels.
#offline marketing #clients #long #opportunity #seo #tail
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  • Profile picture of the author Chad Kimball
    Gotta love David! He knows his stuff people
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  • Profile picture of the author windydavis
    Great information, thanks for sharing Joe!
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  • Profile picture of the author spesialis
    I think adwords is becoming efficient, they try to weed out small players.

    Just like banks try to get rid of poor people.

    Nice stuff, great info.
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  • Profile picture of the author Aaron Doud
    Originally Posted by Joe Ditzel View Post

    *In my opinion, Adwords has effectively killed its own small business market opportunity with the increasing number of "not enough search volume" long-tail keywords and ever-higher minimum bid levels.
    Did not know they had done that but agree 100%. Long tail keywords were an easy money maker for adwords and a nice way for small businesses to get into adwords with low risk. Seems silly to do that when they spend so much time calling businesses and trying to get us to use adwords.
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