
A Selling Lesson From My New Vacuum Cleaner
My old vacuum cleaner was the 'bag' type.
My new vacuum cleaner is a 'bagless' type ... the type where the stuff that's picked up when vacuuming is in collected in a clear tube shaped chamber that you empty when done.
So, now after I vacuum & when I emply the chamber, I see everything that was collected.
I now say, wow, look at all the dirt that was in my carpet (with my old 'bag' vacuum, I never saw what was picked up).
Lesson - whenever possible demonstrate/show results ... don't just talk about them!
Joel
âDo not seek to follow in the footsteps of the wise; seek what they sought.â - Matsuo Basho