How much will you charge a client for this site? Any ideas on how much will it cost to outsource?

28 replies
Hi Guys,

I have my first meeting booked next week off the back of cold calling.

He is an accountant and is looking for a new site.

I want to recommend something similar to this website: Accountant NYC CPA | Home | Armel Tax New York, NY

It will be more toned down though, (without the portal, about 15-20 pages all up) but will have the other features of this website, like the changing picture in the header, social media, the email capture box, articles box etc...

How much would you guys charge the client for the work?

Also how much do you think I would need to spend on Odesk to get it all done?

I am guessing I will need a:

- A developer/designer (this person will bring the majority of the skill set, logo design, basic on page SEO, the website design and the front + back end development (If I struggle, worst case scenario I can find a separate developer and designer)

- A good english speaking admin assistant to write all the information for the website off the info I get from the business owner, I can get the developer/designer to communicate with her to work the basic on page SEO

Any info would be much appreciated.

Thanks,
#charge #client #cost #ideas #outsource #site
  • Profile picture of the author BillyParadise
    before you quote a price ask the client their budget. You might be pleasantly surprised.

    as to cost, build it in WordPress, find a suitable theme, and spend a few hundred to bring it up to your specs if needed
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    • Profile picture of the author boatree
      Thanks,

      Yes will definitely be finding more about what he is thinking.

      My question was asked more in a general sense as this accountant is not looking at spending much.

      I do want the website link I provided to be the types of websites I get built for my customers though and begin to specifically target that market.

      Wordpress looks fantastic; I'm having a look at some of the showcases at this link:

      WordPress › Showcase » Tag » Business
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  • Profile picture of the author BillyParadise
    try themeforest - thousands of great templates there, very cheap.

    re "not very much" - get him to quantify it. Never be known as the cheapest guy around.
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  • Profile picture of the author Sherry Han
    If I were quoting him, I would say between $1500 to $2000, closer to $2k. Nothing you listed is particularly difficult and can be outsourced for probably $600-700, except the 10-15 pages of unique content (you wrote 15-20 pages up total, and I'm assuming around 5 pages will be your Home, About Us, Services etc that the business owner will provide).

    If you want 10-15 pages of good content written by a native English speaker, that's gonna cost you. Don't even think about outsourcing them to Fiverr, iWriter, or any of those cheap places. I guarantee you they won't be high quality and you'll be spending a lot of time proofreading/rewriting them. For truly high quality articles you should expect to pay at least $25 apiece, or write them yourself.

    Of course that's just me. If the cost of web designers in your area is typically higher then you can of course charge more. Also, always sell them on some sort of continuity program. For example, offer to maintain their website (backups every month, update news as needed, 1 page of unique content, etc.) for like $199-299 a month.
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  • Profile picture of the author TurnKeyShane
    Do a separate designer and developer. Those are two different skill sets in my experience. I'm with Sherry approx $2,000 would be my range.

    If their budget is a major issue get approx. $1000 lump sum to cover the development cost ($500 upfront and $500 upon completion) and tell them $50 per month for as long as the site is used. Include hosting with that and require that you host the site so you can control it if they stop paying. You can also upsell that monthly fee with the services suggested by Sherry by offering content services, a couple hours of monthly maintenance if they want any site changes, etc.
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  • Profile picture of the author boatree
    Great - awesome suggestions guys, cheers!

    I will definitely be offering something along the lines of: monthly hosting, backups every month, one article, one press release, and maybe 2 hours worth of labour for monthly maintenance at the $300 price range.
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  • Profile picture of the author prop
    For a reasonable and good looking website you might wanna check this out cleversecond.com

    They are good at Wordpress and HTML...
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    • Profile picture of the author NeverTooLate
      Originally Posted by prop View Post

      For a reasonable and good looking website you might wanna check this out cleversecond.com

      They are good at Wordpress and HTML...
      Not so sure. Their only testimonial does not check out. And one sample site is non-existent.
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  • Profile picture of the author Andyk2
    The price all depends on how good you are, quickly and for whom you do it. In general, If you are a beginner start to ask around $ 500 and $ 1000. When you become more skilled you can ask for more.
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    • Profile picture of the author DJL
      @boatree
      This WSO might give you some ideas:
      Total Offline Accountant
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  • Profile picture of the author TurnKeyShane
    Why should he undercut his prices because he's a beginner? This isn't a 5 page site. $500 - $1000 would be significantly under priced in my market at least.
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    • Profile picture of the author boatree
      Thanks Everyone.

      I am not going to undercut my prices... I've worked in B2B sales long enough to know that.

      I will be striking at $3K for the website and $299 monthly re occuring.
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      • Profile picture of the author Aaron Doud
        Originally Posted by boatree View Post

        Thanks Everyone.

        I am not going to undercut my prices... I've worked in B2B sales long enough to know that.

        I will be striking at $3K for the website and $299 monthly re occuring.
        What is the $299/mo for? That seems high to me while the $3k seems low if you are providing the content for the pages.
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  • Profile picture of the author eperkins153
    YOU DO NOT DECIDE THE PRICE ITS WORTH... Thats the prospects job, all you need to do is ask the correct questions to determine the prospects budget. YOU may think the site is worth $2,000 but your prospect may be thinking the site is worth $5,000 and he may have a budget of even $10,000 but if you don't get out of your own way and simply ask him the correct questions to determine his budget. Then you may be leaving a alot of money on the table. You should never be trying to figure out how much a site is worth, you should have a profit range you want to stay within but it is up to the prospect to tell you how much the site is worth. If he tells you a number to low then he is not a quality lead and you need to improve the way you filter and obtain your prospect list. So for example I know I want ___ amount of profit that means I need to be calling these types of business's that have ___ credentials and most likely ___ amount of cash flow. Then once I have a prospect that I know qualifies to be within my desired profit range, I then ask him appropriate questions to determine his exact budget. Then to maximize how much he pays you need to ask questions that figure how badly he needs it and why, then simply match up his problems to a solution which is your product. If you do this properly you will maximize the amount of his budget that he gives you or even make more if you know what your doing.
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    • Profile picture of the author TurnKeyShane
      eperkins153: So lets get specific. Whats the questions that you ask to determine their budget? When I ask their budget or try to determine it they always throw it back on me to name the price. They usually state they have no idea what websites cost. I would definitely appreciate an example of a conversation with your client as this is an area that I would like to improve in as ideally it would be great to get them to name their budget range.
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      • Profile picture of the author eperkins153
        Originally Posted by TurnKeyShane View Post

        eperkins153: So lets get specific. Whats the questions that you ask to determine their budget? When I ask their budget or try to determine it they always throw it back on me to name the price. They usually state they have no idea what websites cost. I would definitely appreciate an example of a conversation with your client as this is an area that I would like to improve in as ideally it would be great to get them to name their budget range.
        I start as I said by filtering my prospects to be prospects that can afford the profit range I intend to be in for example lawyers I like alot. They can afford my services no matter the price range I choose to work within also chiropractors and dentists etc. Then when I have the ideal prospect that can actually afford it I choose a range that could be ___ amount of $$ or whatever I choose. So now I have a range that I have chosen and I have matched it with a prospect that I'm 90% sure can afford that price range.

        But to your original question ... almost the entire meeting should consist of you asking questions and the prospect answering them. So when you say you can't get them to answer that question then there is most likely something wrong with your previous actions.

        So for example I begin by finding out WHAT the prospect needs I do not just try to sell them something ( which is what 90% of sales people do ), then when I know what his problems are by ASKING him I create a solution for him. which could be a website it could be seo services it could be adwords it could be facebook etc. Then when I have found out his problem thoroughly by asking him questions and allowing him to speak while I patiently listen. I then summarize his problem back to him, then next I tell him my product can fix his problem and I tell him how.

        This is probably the point where your messing something up if your having the problem you mentioned because if for example YOU had a problem and I walked up and listened to that problem THOROUGHLY and then told you I fully understood it and that I could solve it for you once and for all.... do you really think I wouldn't answer you if you asked me what is your budget?

        Of course I would especially if for the last 5-10 or even 20 minutes I've been telling you the extent of the problems and how its hurting my business, cashflow, etc.

        If you get a person to the point of really visualizing there problem, or confessing it to you as if you were a therapist, that puts them in an emotionally stressed state if done correctly. at which point they would be desperate to solve it because you've been talking about it with them for the last 10 minutes. Then if you tell them you can help them fix it, they will be more then willing to tell you there budget.

        So for example: mr prospect...If I understood you correctly which I believe I have you are really having a problem with ___ ___ and ____ and its effecting ____ ___ and ____ in your business which is costing you ____ ___ and ___ in profit/time/stress/ etc .... I believe I can solve this for you by ____ ____ and ____ but at this point I really need to understand your budget so WE can figure out something efficient for you but also affordable... ( STOP TALKING AND WAIT FOR HIM TO ANSWER )

        hope that helps you.

        If he is resistant to this question then the previous steps I mentioned where done incorrectly, there is no exceptions to this. If you correctly talk to him like your a friend listening to his problems, then you tell him you fully understand, then you tell him you can fix it, THERE WILL BE NO WAY HE WILL NOT ANSWER YOU.

        But if all you do is try to sell him something, that he doesn't really want, without finding out his real problems, without asking him about his business, dreams, problems, etc then yes he will probably be extremely difficult with you and not be compliant with your request to answer that question.
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        • Profile picture of the author TurnKeyShane
          Originally Posted by eperkins153 View Post

          This is probably the point where your messing something up if your having the problem you mentioned because if for example YOU had a problem and I walked up and listened to that problem THOROUGHLY and then told you I fully understood it and that I could solve it for you once and for all.... do you really think I wouldn't answer you if you asked me what is your budget? .
          Everything you said sounds great in theory. Its not how things go in practice. I can become their best friend, understand their business, their problem, craft a solution, and when it comes to asking their budget almost always the question will get tossed back to me. You state its because the previous interaction doesn't open them up to answering that question but I just don't think that's the case.

          Honestly, I know I wouldn't answer the budget question if I was the prospect because I know that naming a price first is a bad in most cases from a negotiation stand point. Even if I think they are my best friend, understand the situation and problem etc. But that is just me personally.

          In most cases if the roles are reversed you are going to say the same thing. If a contractor is working on your house, tells you the problem, how to fix it etc, and you really like him but then you are asked your budget then I know I would say What do you think? What does it normally cost? Thats a typical normal response.

          I am not a master sales person but I feel like I do everything you mention. I listen to the client, ask the questions, and design an answer to the problem but in my experience most of them will not name a budget and if I ask they will come back and ask well how much do you think it will cost? Your the expert tell me and I will tell you if i can afford it, As low as possible, Etc. I've tried different counters but usually most business owners are savy enough to know not to name the price first, actually haven't planned a budget for it, or have no idea what websites and related services cost.

          I have countered back with the car example it could be a basic car or a luxury car so I really need a range in which I am usually told well just as affordable as possible, I really don't know, etc and this answer comes from all types of businesses even the ones who you think have a higher budget.

          I don't target specific businesses like you only because I'm in a smaller town so targeting lawyers, dentist, etc would limit my field and I would quickly run out of prospects. Maybe this makes a difference.

          Anyways thanks for your answer buts its not what happens in my experience even with the previous set up of problem analyzing and rapport building you mentioned. I'm not saying it doesn't work for you its just not what happens in my experiences so far. Most people expect me to tell them the price and throw the question back on me. I was hoping your answer would have a way to handle this aspect as this is what happens in the majority of meetings.
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          • Profile picture of the author eperkins153
            Originally Posted by TurnKeyShane View Post

            Everything you said sounds great in theory. Its not how things go in practice. I can become their best friend, understand their business, their problem, craft a solution, and when it comes to asking their budget almost always the question will get tossed back to me. You state its because the previous interaction doesn't open them up to answering that question but I just don't think that's the case.

            Honestly, I know I wouldn't answer the budget question if I was the prospect because I know that naming a price first is a bad in most cases from a negotiation stand point. Even if I think they are my best friend, understand the situation and problem etc. But that is just me personally.

            In most cases if the roles are reversed you are going to say the same thing. If a contractor is working on your house, tells you the problem, how to fix it etc, and you really like him but then you are asked your budget then I know I would say What do you think? What does it normally cost? Thats a typical normal response.

            I am not a master sales person but I feel like I do everything you mention. I listen to the client, ask the questions, and design an answer to the problem but in my experience most of them will not name a budget and if I ask they will come back and ask well how much do you think it will cost? Your the expert tell me and I will tell you if i can afford it, As low as possible, Etc. I've tried different counters but usually most business owners are savy enough to know not to name the price first, actually haven't planned a budget for it, or have no idea what websites and related services cost.

            I have countered back with the car example it could be a basic car or a luxury car so I really need a range in which I am usually told well just as affordable as possible, I really don't know, etc and this answer comes from all types of businesses even the ones who you think have a higher budget.

            I don't target specific businesses like you only because I'm in a smaller town so targeting lawyers, dentist, etc would limit my field and I would quickly run out of prospects. Maybe this makes a difference.

            Anyways thanks for your answer buts its not what happens in my experience even with the previous set up of problem analyzing and rapport building you mentioned. I'm not saying it doesn't work for you its just not what happens in my experiences so far. Most people expect me to tell them the price and throw the question back on me. I was hoping your answer would have a way to handle this aspect as this is what happens in the majority of meetings.
            Are you trying to sell them something YOU want them to buy? or they want to buy? I used to have the problem you are talking about, so I know what you mean but I read a few books on open question selling and how to do it properly and when I switched my focus from trying to force them to buy a "website" for example to figuring out truly... what is THIS prospects problem what is THIS prospects motivation, what is he EAGER to purchase vs. what could I get him to purchase but he didn't really even want prior to me walking in the room or calling. I think that is where you are having a problem, I found that was where I was having a problem. When I switched my focus to dealing with clients that have specific issues they need fixed with there online marketing, then truly analyzed the problem with the prospect, made it big through asking the right questions. I found if you ask the right questions the prospect will become more eager to get the problem resolved. Before I switched my technique I would have a problem similar to the one you are having, where they would not really care at the end and try and low ball me and try and get it for cheap.

            They were kind of like ...hey this is cool and all, but I don't want to pay and arm and a leg for it, how cheap can I buy this for... I really used to get prospects like that constantly. But like I said when I switched from TELLING them things about what I can do for them and started properly listening and asking questions that PULL out problems they wouldn't have told me without asking. Then I find the prospect after about 10-15 minutes is really eager to get the problem resolved. Almost every business owner has problems with there business and thats just the truth. They don't get to talk about those problems with many people and many if you come at them the correct way are eager to discuss them. Then if you honestly tell them your product can fix that big problem and show them how... I really STOPPED having any problem closing them.

            I stopped having problems asking them questions about there employees, budget, cashflow, cost for there own services, etc. I would really suggest for you to look into open question selling, it really helped improve my conversations with prospects and helped me MUCH easier obtain the answers i want.

            but also if you really have trouble with that specific question there are ways for you to calculate it on your own. I already said I filter my prospects to specific niches that can afford it, that puts me in a price range automatically. Then when meeting with them ask them about there employees, how many are there? what services do they offer, how much does the service cost, how much advertising are they currently doing, what types of advertising is it, how many new clients do they get from it, etc.

            If you asked those questions instead you can fairly easily calculate there current cash flow. Then all you would need to do is pretend your them, how much money would you have left? If I had 4 staff, they worked full time, I currently wasn't ranking on google, but I get constant referrals, my average service costs ____ amount, and I get about ___ amount of customers per day.

            Alot of this you can figure out just by being in there office, how many employees do you see? How many customers are in the lobby? How big is the building? etc

            This may seem like common sense and it is, but if you can't get that question above answered there are as shown above other very simple ways to calculate there budget for yourself, the only one you really would have to ask them is what type of advertising are you already doing? and are you obtaining new business from it?

            If your prospect won't answer that question then your rapport skills need to improve.

            So that second method will get me the exact same result of knowing what to price it as without asking but like I said. Proper rapport and correct questions in the correct order will greatly improve how much compliance you receive.

            Hope that helps.
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          • Profile picture of the author bizgrower
            Originally Posted by TurnKeyShane View Post


            I have countered back with the car example it could be a basic car or a luxury car so I really need a range in which I am usually told well just as affordable as possible, I really don't know, etc and this answer comes from all types of businesses even the ones who you think have a higher budget.

            I don't target specific businesses like you only because I'm in a smaller town so targeting lawyers, dentist, etc would limit my field and I would quickly run out of prospects. Maybe this makes a difference.

            Anyways thanks for your answer buts its not what happens in my experience even with the previous set up of problem analyzing and rapport building you mentioned. I'm not saying it doesn't work for you its just not what happens in my experiences so far. Most people expect me to tell them the price and throw the question back on me. I was hoping your answer would have a way to handle this aspect as this is what happens in the majority of meetings.
            It could be the market - maybe your neck of the woods is a bit different than Vegas.

            Also, dentists and lawyers are kind of trained straight line thinkers, ie. if A, then B.
            "If he solves these problems, or this problem, then I'll pay this _______."

            You could widen the area you work to include towns within an hour's drive
            and online only can be done.

            If you think you have done all the sales process right and have rapport, maybe they have bought you as the expert and are expecting you to set the pricing and are willing to pay,
            or at least negotiate from, the pricing you suggest.

            So, of course, if you do tell them the pricing, give yourself wiggle room. Also, realize that what they really want is the solutions and your knowledge, experience, service levels, best practices, and expertise -not just "web design" or "SEO".

            I also think that as you get more deals and reputation, things will flow more like eperkins153 is suggesting.


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            • Profile picture of the author TurnKeyShane
              Hi Dan, I actually have plenty of business and make a good profit margin. I'm' just always looking for new ideas and ways to optimize my business and of course increase it. I don't limit my clientele to specific businesses. I have plans from low budget to high budget clients. I was just curious about eperkins approach of getting the client to define their budget. I think thats a stronger position to be in when meeting with a client however what you said:

              Originally Posted by bizgrower View Post

              If you think you have done all the sales process right and have rapport, maybe they have bought you as the expert and are expecting you to set the pricing and are willing to pay,
              or at least negotiate from, the pricing you suggest.
              Is what I find to be the case. My area is not as tech savvy and I think they are looking to me to set the price. But I'm still interested in his approach.

              eperkins: I don't really have a problem with prospects trying to low ball me or negotiate me down. They just from my conversations do not know what the typical cost is or want me to name the price. What you mentioned in your last post is what I do. I try to assess what their budget is based based on the type of business they are, my conversation with them, and the setting. I will start asking more about their current advertising. I think thats a good idea to assess their marketing budget. What books do you recommend?
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              • Profile picture of the author eperkins153
                Originally Posted by TurnKeyShane View Post

                Hi Dan, I actually have plenty of business and make a good profit margin. I'm' just always looking for new ideas and ways to optimize my business and of course increase it. I don't limit my clientele to specific businesses. I have plans from low budget to high budget clients. I was just curious about eperkins approach of getting the client to define their budget. I think thats a stronger position to be in when meeting with a client however what you said:



                Is what I find to be the case. My area is not as tech savvy and I think they are looking to me to set the price. But I'm still interested in his approach.

                eperkins: I don't really have a problem with prospects trying to low ball me or negotiate me down. They just from my conversations do not know what the typical cost is or want me to name the price. What you mentioned in your last post is what I do. I try to assess what their budget is based based on the type of business they are, my conversation with them, and the setting. I will start asking more about their current advertising. I think thats a good idea to assess their marketing budget. What books do you recommend?
                Honestly, the simplest way to put it is
                1. I decide how much I want to make in general in terms of my sales.
                2. I match that to niches that can afford what ever my figure is
                3. I analyze the prospects situation by asking him proper questions using open question selling techniques.
                4. I analyze his office, staff, how many people are inside etc
                5. I ask him how much hes already spending, how much success he is seeing, what his other techniques have been in the past, how much success he received from that.

                after I have completed those 5 things, I have a pretty darn good idea of his budget regardless of whether or not he tells me, but like I said I'm always able to get them to now after I started to really concentrate on the questions I ask and the order I ask them. My favorite book is called "open question selling" by val gee and jeff gee.

                I highly recommend it.

                Tip: just asking about there previous advertising methods in general should answer what there budget is for you, they can't avoid it. If I ask you ok what have you already tried in the past? you would say well we have done adwords for ___ amount of months and received ___ response from it. Well if you have done adwords before then you would know how much that cost them to do, which equals there budget. Or they could say well we paid for advertising in the yellow pages... then I would say what size ad did you purchase? a full page or just a regular small ad? then they would answer me ... why would they not answer that lol ... then being a consultant which I consider myself I know the price for yellow page ads so that again tells me there budget.

                you can do it through stealth questions and just figure it out, or you can adopt techniques mentioned in the book above which resolves around asking questions in the proper order to get the answers you want.

                I do a mixture of both but like I said I do not have a problem anymore with getting them to answer but I did in the past.

                hope that helps you.
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                • Profile picture of the author boatree
                  Do you guys think quoting $1500 for a 5 page website is a big deal?

                  The homepage will be filled with features like Testimonials, social media integration, email capture tool, a book an appointment now box, On page SEO etc.

                  I will provide all of the content, graphics, set up the hosting, domain etc.
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                  • Profile picture of the author bizgrower
                    Originally Posted by boatree View Post

                    Do you guys think quoting $1500 for a 5 page website is a big deal?

                    The homepage will be filled with features like Testimonials, social media integration, email capture tool, a book an appointment now box, On page SEO etc.

                    I will provide all of the content, graphics, set up the hosting, domain etc.
                    How much are your outsourcing costs going to be, if any?
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                    • Profile picture of the author boatree
                      I will be going 50/50 with a friends web design business.

                      I've heard quotes of $300 - $600 for 5 page websites and can't see how people make it worth their while??
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                      • Profile picture of the author eperkins153
                        Originally Posted by boatree View Post

                        I will be going 50/50 with a friends web design business.

                        I've heard quotes of $300 - $600 for 5 page websites and can't see how people make it worth their while??

                        1. Odesk VA for as little as .56 - $1.00 per hour from bangladesh.
                        2. Properly train them how to setup wordpress sites. (can use recorded camtasia videos for this)
                        3. themeforest
                        4. Properly manage them using skype + activecollab
                        5. reseller account using hostgator $25 monthly

                        Equals around $50 in total cost to design a 5 page to 10 page site.

                        Leaving the rest entirely as profit, I literally rarely spend as much as $100 on any clients sites. Unless they need some custom script made which I also would outsource on odesk for no more then $50 worst case scenario.

                        Most sites I build top around $50 to $60 dollars max.

                        Well plus content but I make all my clients produce it or I charge them extra.

                        I really don't understand why people are spending $500+ to have a site outsourced ... its ridiculous, I RARELY spend even $100 so yea selling a site for even as low as $500 would make me $400 in profit.

                        Hope that helps.
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              • Profile picture of the author bizgrower
                Originally Posted by TurnKeyShane View Post

                Hi Dan, I actually have plenty of business and make a good profit margin. I'm' just always looking for new ideas and ways to optimize my business and of course increase it. I don't limit my clientele to specific businesses. I have plans from low budget to high budget clients. I was just curious about eperkins approach of getting the client to define their budget. I think thats a stronger position to be in when meeting with a client however what you said:



                Is what I find to be the case. My area is not as tech savvy and I think they are looking to me to set the price. But I'm still interested in his approach.

                eperkins: I don't really have a problem with prospects trying to low ball me or negotiate me down. They just from my conversations do not know what the typical cost is or want me to name the price. What you mentioned in your last post is what I do. I try to assess what their budget is based based on the type of business they are, my conversation with them, and the setting. I will start asking more about their current advertising. I think thats a good idea to assess their marketing budget. What books do you recommend?
                Hey Shane,

                I'm interested in eperkins approach as well. It's always good to have different approaches for different personalities and situations.

                A long time ago I read a sales training where the salesman who closed the deal in a competitive bid scenario got the deal because (and this is where my memory fails me) he asked or backed off enough so the CEO could call his wife and talk to her. Understanding that need for the client to consult his wife is what made the difference. I guess you could call that the "intuition close".
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                "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author kellyyarnsbro
    If i have to quote for it i would have it fixed at $3k, it's the safest price i would say. I really don't care about the price as long as it is reasonable and i get totally satisfied.
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  • Profile picture of the author spesialis
    Oh man, I've built something similar to armeltax.com, the 4 boxes underneath the slider is recognizable.

    I can build you the site for $249.
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