I quit my job for offline marketing 6 months ago. *UPDATE*

26 replies
Hi Warriors,

A word of caution, this is going to be a pretty lengthy post. It is not a rags to riches story, nor have I become a millionaire in 6 months. It does, however, include a fantastic insight in to the trials and tribulations of the offline marketing world and how I tackled them. If you're interested in that kind of thing (which I guess is why you're in this sub-forum, right? ) then I'm sure it will be a good read!

For those unsure of my story/why I quit my job. Read this thread from 6-7 months ago.

Let me start by saying the first 2 months were AWFUL. I mean bread and butter for dinner awful. I was scrimping and scraping to get by, had little to no cashflow to invest in any kind of marketing and was even debating about returning to a j.o.b. If you read my previous post you may note I had bundles of enthusiasm and raw excitement - 2 months with nothing coming in quickly put an end to that. If anyone is in this hole right now, I know exactly what you're dealing with and my only advice is it can only get better. Good days can only turn to light and when you reflect on this moment 6 months, 1 years, 5 years later...you'll realise how insignificant it truly was. If you're in a serious hole and can work with Wordpress/Photoshop to a good level, let me know via pm, I may have work for you, I may not, but it's worth a shot.

Anyway, overtime I had picked up a few jobs through coldcalling as that's all I could do. I was literally picking up the phone and calling businesses through a phonebook. I used one of John Durham's methods, I can't remember exactly what it was called but it was basically just introducing yourself as a new business and simply asking if they had any need for web design/marketing related services. 99% wasn't interested, but 1% was. That 1% are now paying me monthly retainers to ensure I don't work with anyone else in the local area in their industry. I created websites for them from premium themeforest themes, outsourced the SEO to eLance and wrote the copy myself. I got 4 clients this way at around £300 ($500) with a retainer of £100 ($160) each. So, I now had just over $600 to play with per month on marketing my business.

After a drought from cold calling for a while I turned to the freelance sites. The quality of my work is high, so I had no problem selling sites. I targeted mainly jobs that were in my country and offered a phone consultation in the proposal. Most found this refreshing and I ended up tying them down with hosting contracts outside of the freelance sites on top of the web design to help get my recurring income growing. Surprisingly, I bagged some pretty high-ticket jobs on there. With one particular project (an e-comm site) netting me £3k.

I reinvested that money (key) and began to become a BUSINESS rather than a FREELANCER.

I have tried my hand at most things: direct mail, cold calling, ppc, seo, blanket flyer drops, social media, freelance sites...you name it, I've tried it. PPC works pretty well for me, I'm spending around £200 a day with a 50% ROI. I know this can be a LOT better, but I haven't had time to fine-tune my campaign - it's on the to do list. I won't go in to detail on each specific aspect of marketing as most of it will be repeated, but if anyone would like any specific details feel free to ask.

The major change came when I was approached by a competitor as they liked my work and was interested in outsourcing to me on a permanent basis. They'd just invested heavily in some lead gen campaigns and wanted to outsource the design process. They currently put around 10 jobs through my company per month, which we bill at around $4-500 per site. Not a HUGE amount, but pretty impressive for an 18 year old . Add to that our recurring income and we're growing at an impressive rate.

I'm now focussing on reinvesting a portion of my cashflow in to a variety of other projects such as CPA and I'm currently writing a book to promote on my authority dating/seduction site. I'm also looking to offer my company's services on WF when I get a chance. Working as outsourcers has worked well for me in some instances, so this is something I want to explore more. I'm striving to diversify revenue streams and really get a solid foundation going. I think this is crucial to any successful business in order to ride out the inevitable droughts in jobs.

I have now worked with clients in 4 different continents. I've worked on projects for major UK tv channels, nigerian nightclubs and US law firms. I absolutely love the variety that the industry brings and wholeheartedly encourage anyone who's pondering taking the plunge - do it. It's a hard slog, but when you crack it you will look back and laugh. I'm not where I'd like to be, but I'm on the way. My top lessons I've learnt along the way:

1) Be nobody's bitch. I can't even begin to explain how important this is. I never take on a client who I feel I can't work with, no matter how big the project is worth. Honestly, health is more important than wealth and the stress it'll cause you isn't worth $100k. I've learnt the hard way that some clients cannot be pleased and will try to sue you. No matter what you do. Now, the second a client becomes aggressive, unreasonable or treats me as a lowly employee (you know the type), I offer them a full refund and leave it there.

2) All marketing methods work, YOU are the problem. Cold calling works, it relies on the power of numbers and mathematical probability (initially, of course. As one would become more skilled the importance of these elements would decrease). PPC works, otherwise millions of people wouldn't be paying for it everyday. Direct mail works, you may have the wrong copy, image etc you'd be surprised how much an image can affect your CR, always split test.

3) One thing at a time. Become the master of your chosen skill before you move on. This requires a great amount of discipline and it always irks me when I see people complaining that they've tried 17 different marketing methods and none work. If it was as easy as that don't you think everyone would be doing it? There is no free pass. Get used to it and get on with it. Become the master not the jack of all trades.

4) Be different. Be unique - a true maverick. Only then will your business truly shine. An idea that you've had and implemented that's failed is worth 10 successful ideas you've read on the forums. You'll learn so much from simply DOING that you'll be left wondering what you've be doing all these years.

This post is getting kind of long and I want to make sure it actually gets read! So, if anyone has any questions please feel free to ask here or via PM and I'll do my best to answer what I can.

The key, which is repeated every day on the WF is to take action. Risk is rewarded. Don't let life lull you in to a false sense of security. On average we live under 30,000 days. If you're over 18 then you've got under 24,000 days left. That's 24,000 days to make your life count. YOUR ONE CHANCE. How are you going to be remembered?

I'd like to thank everyone who contributes to this forum and to wish everyone a healthy and profitable 2013.

Thanks,

Jamie
#ago #job #marketing #months #offline #quit #update
  • Profile picture of the author kenmichaels
    Originally Posted by Jamie Ambition View Post


    1) Be nobody's bitch. I can't even begin to explain how important this is. I never take on a client who I feel I can't work with, no matter how big the project is worth. Honestly, health is more important than wealth and the stress it'll cause you isn't worth $100k. I've learnt the hard way that some clients cannot be pleased and will try to sue you. No matter what you do. Now, the second a client becomes aggressive, unreasonable or treats me as a lowly employee (you know the type), I offer them a full refund and leave it there.
    Epic. and O so true. Hard to accomplish in the beginning if your only eating Ramon Noodles.
    It is a lesson worth learning thou..
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  • Profile picture of the author massiveray
    Sent you a PM, a little more interesting than money related.
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  • Profile picture of the author The IM Factory
    Great post and congratulations for taking the biggest step which is taking action. Seems like you have the right idea, some of the stuff you've mentioned there are written in a great book called The Pumpkin Plan which pretty much talks about working with clients that are good work with and meet your company's Immutable Laws. Keep you the good work and keep us updated in your journey!
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  • Profile picture of the author DeekayFitness
    Inspiring man.
    Thanks for the inspiration.

    Rock on!
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    • Profile picture of the author sandalwood
      2) All marketing methods work, YOU are the problem. Cold calling works, it relies on the power of numbers and mathematical probability (initially, of course. As one would become more skilled the importance of these elements would decrease). PPC works, otherwise millions of people wouldn't be paying for it everyday. Direct mail works, you may have the wrong copy, image etc you'd be surprised how much an image can affect your CR, always split test.

      Bingo! The problem is always YOU. Good post and congrats on your success.

      Tom
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      • Profile picture of the author KyGunator
        Originally Posted by sandalwood View Post

        2) All marketing methods work, YOU are the problem. Cold calling works, it relies on the power of numbers and mathematical probability (initially, of course. As one would become more skilled the importance of these elements would decrease). PPC works, otherwise millions of people wouldn't be paying for it everyday. Direct mail works, you may have the wrong copy, image etc you'd be surprised how much an image can affect your CR, always split test.

        Bingo! The problem is always YOU. Good post and congrats on your success.

        Tom
        the problem is always YOU. I need to get better at using that as a tool to get results for clients. Love it. In a lot of situations it helps when you think this, and yet others it helps to think the exact opposite. It's knowing when to believe which.
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  • Profile picture of the author BamaGuy
    Thanks for the share. It's great when people can share stories like this so others can see that at some point in time people really do hit rock bottom. The moment that will define you, is when you decide to stand back up and refuse to be knocked back down again.

    Congrats.
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  • Profile picture of the author kellyyarnsbro
    Nice share, congrats by the way. The story you've shared is pretty cool and your big step towards success is really an Action, the biggest decision.
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  • Profile picture of the author Mister Natural
    Don't let life lull you in to a false sense of security. On average we live under 30,000 days. If you're over 18 then you've got under 24,000 days left. That's 24,000 days to make your life count. YOUR ONE CHANCE. How are you going to be remembered?
    @OP,
    Excellent post.
    Obviously you are wise beyond your years. You'll do well.
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  • Profile picture of the author jwcrowson
    Well stated words. I still work for the "man," or my "Rich Uncle," as I call him... Uncle Sam in the Air Force. I admire your determination. My day is approaching. Proper planning, patience, and persistence. Congrats to your successes and wishing you many more.
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  • Profile picture of the author John Durham
    Originally Posted by Jamie Ambition View Post

    99% wasn't interested, but 1% was. That 1% are now paying me monthly retainers to ensure I don't work with anyone else in the local area in their industry.
    Thats about right. Even with no real skill a person should be able to pick up a couple of appointments within a couple hundred numbers. I would say 2-1/2 hours of calling should yield 2-4 appointments.

    Great story Jamie. I agree with Mister natural. You are wise beyond your years. Keep going!
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    • Profile picture of the author Sebastian Wilde
      Great post, particularly given your age.

      Glad to see hard work, persistence and risk taking rewarded.

      Onwards and upwards..
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      • Profile picture of the author boatree
        Well done.

        I decided not to quit my full time job and do this part time. Started cold calling and have my first meeting this week. Looking forward to this. It's a great biz model.

        All the best.
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        • Profile picture of the author Jamie Ambition
          Woah, thanks for all the replies and PMs. It's good to know people appreciate the struggle!

          One quick thing, when I said 'I'll see if I can help out those in need' I didn't mean 'spam my inbox with sales emails so legitimate requests can't get through'. I should of expected this I guess. But, I have a great team already. If someone is in need, I often have a project or two that I don't mind offloading. PMing me selling me your services is just wasting your own time

          Originally Posted by kenmichaels View Post

          Epic. and O so true. Hard to accomplish in the beginning if your only eating Ramon Noodles.
          It is a lesson worth learning thou..
          Definitely. Hindsight is a great thing. If I could go back in time and tell myself one thing, it would be this; don't be blinded by money. Money can only get you so far. It's easy to fall in to the trap, but see how much that $1000 project means to you when you're getting a lawsuit shoved down your throat. Work with who you WANT to work with, that is why most of us quit our 9-5s after all. By the way, I love your work Ken, great stuff.

          Originally Posted by massiveray View Post

          Sent you a PM, a little more interesting than money related.
          Email sent.

          Originally Posted by The IM Factory View Post

          Great post and congratulations for taking the biggest step which is taking action. Seems like you have the right idea, some of the stuff you've mentioned there are written in a great book called The Pumpkin Plan which pretty much talks about working with clients that are good work with and meet your company's Immutable Laws. Keep you the good work and keep us updated in your journey!
          I've never heard of the book, I'll look in to it. Thanks for your kind words and suggestions.

          Originally Posted by sandalwood View Post

          2) All marketing methods work, YOU are the problem. Cold calling works, it relies on the power of numbers and mathematical probability (initially, of course. As one would become more skilled the importance of these elements would decrease). PPC works, otherwise millions of people wouldn't be paying for it everyday. Direct mail works, you may have the wrong copy, image etc you'd be surprised how much an image can affect your CR, always split test.

          Bingo! The problem is always YOU. Good post and congrats on your success.

          Tom
          Exactly. Very rarely on the WF will you see someone devote a substantial amount of time and effort to a marketing method and have it NOT work. It's human nature to focus on the get rich quick schemes and sure you may hit a goldmine on your first try, but the chances are you won't. Nothing in life worth having ever came easy.

          Originally Posted by BamaGuy View Post

          Thanks for the share. It's great when people can share stories like this so others can see that at some point in time people really do hit rock bottom. The moment that will define you, is when you decide to stand back up and refuse to be knocked back down again.

          Congrats.
          Definitely. I think it's important to those new to the industry to be exposed to the cons as well as the huge amount of pros. Otherwise, when they don't make a million after their first cold call they'll get disheartened. You will struggle, but you WILL succeed if you persevere. Everything you will ever need is on this forum, take it, tweak it, improve it, whatever. Make it your own. Then devote days and weeks to making it work. One poor idea with perseverance and dedication is worth so much more than one great idea without.

          Originally Posted by KyGunator View Post

          the problem is always YOU. I need to get better at using that as a tool to get results for clients. Love it. In a lot of situations it helps when you think this, and yet others it helps to think the exact opposite. It's knowing when to believe which.
          Sure. I find that a lot of the time taking a quick break helps you to reflect on what you're doing and look at things from another angle. How can you work smarter? Work harder, work smarter. Everything works. YOU are the variable that defines how MUCH it works.

          Originally Posted by Mister Natural View Post

          @OP,
          Excellent post.
          Obviously you are wise beyond your years. You'll do well.
          Thanks for your kind words.

          I don't know about you guys in the US, but the UK media paint a horrible picture of today's youth. Make no mistake I am/was no angel. But the stereotypical image of lazy teenagers is ridiculous; entrepreneurs in their teens have shaped and revolutionized our world.

          Quick note for anyone worrying about age when doing offline: it doesn't matter. Not one client has ever questioned my ability due to my age. They're interested in ROI, their bottom line and how you can improve it. Not the date you were born. If anyone ever does, let them be naive. Experience and skill are not defined by age.

          Originally Posted by John Durham View Post

          Thats about right. Even with no real skill a person should be able to pick up a couple of appointments within a couple hundred numbers. I would say 2-1/2 hours of calling should yield 2-4 appointments.

          Great story Jamie. I agree with Mister natural. You are wise beyond your years. Keep going!
          Thanks for your kind words, John. I've learnt that there's always someone who needs your service. Either you can find them, or someone else will.

          Oh I will keep going

          Originally Posted by Sebastian Wilde View Post

          Great post, particularly given your age.

          Glad to see hard work, persistence and risk taking rewarded.

          Onwards and upwards..
          Originally Posted by boatree View Post

          Well done.

          I decided not to quit my full time job and do this part time. Started cold calling and have my first meeting this week. Looking forward to this. It's a great biz model.

          All the best.
          Best of luck to you both. Agreed about the business model. One of the ONLY business models that puts those with little capital and those with thousands on a similar footing. Perseverance is key in our industry.

          Boatree, if you do land that client over-deliver and then reinvest your profits (unless you desperately need the money). Remember to build a business. That $500 in your pocket could be turned in to $5000. Look in to direct mail and PPC, have that going in the background whilst you continue your cold calling. Diversify your revenue streams and ensure you don't become a freelancer. I hope it goes well for you.

          Thanks again for your interest everyone!
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          Warriors Made Me Quit My Job For Offline Marketing.
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  • Profile picture of the author zamndlovu
    Great post Jamie. I'm inspired!
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  • Profile picture of the author trustedmarketer
    Wow.....what an inspirational thread. I've learn't so much and really appreciate you sharing this with us.

    Well done mate!
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    • Profile picture of the author mak25
      Great post my friend. One that ALL of those aspiring to better themselves should read.

      It's also wonderful to see someone at your age (assuming you are what you purport to be) have more wisdom than some of the knuckleheads that visit this forum.

      Thanks for taking the time to help educate those that need it.
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      • Profile picture of the author Jamie Ambition
        Originally Posted by mak25 View Post

        Great post my friend. One that ALL of those aspiring to better themselves should read.

        It's also wonderful to see someone at your age (assuming you are what you purport to be) have more wisdom than some of the knuckleheads that visit this forum.

        Thanks for taking the time to help educate those that need it.
        Thanks for your kind words.

        Regarding age - I am currently 19. I started offline when I was 18. I'm a firm believer that age does not run parallel with experience or success. I know of a few people in my local area around my age that are having tremendous success with their respective businesses.

        I've always been incredibly motivated to become something great. By starting early and taking risks now, I can only lose so much should it all go wrong. I have no house or family to lose so risking everything on a business venture is a somewhat easier decision.

        Individuals such as Zig Ziglar, Robert Greene and Eric Thomas have inspired me tremendously over the years and continue to do so. While I have always been somewhat intelligent, school was never really for me. I was more interested in selling sweets to my peers at a 150% markup :p. I guess that's a good indicator of where my head is at most of the time.

        I love breaking free of the stereotype pinned upon teenagers by the media. They're quick to bash us, but forget they are in fact the ones who raised us :p

        Went off on a bit of a tangent here, but it's a subject I'm pretty passionate about. I should note that I do, of course, respect that with age comes the opportunity for more experience.
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        I refuse to be a product of circumstance. I am a product of my decisions.

        Warriors Made Me Quit My Job For Offline Marketing.
        2012 Update | 2013 Update
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  • Profile picture of the author esuresh
    Congratulations man. You are in the right track. Your decision of quiting your job was the right one.
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  • Profile picture of the author Austin357
    Great story with a strong work ethic, determination and focus on results! Continued success!!
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  • Profile picture of the author moneyman2010
    Nice post Jamimie... Yea i know what you mean on #1 i had to fire a few clients before.I never sign up clients that i feel we wont be able to work together because i know in the end they'll end up being a headache..
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  • Profile picture of the author MalBryc
    Thanks for sharing your story Jamie, inspiring especially from a fellow UK Warrior!

    Originally Posted by Jamie Ambition View Post

    1) Be nobody's bitch. I can't even begin to explain how important this is. I never take on a client who I feel I can't work with, no matter how big the project is worth. Honestly, health is more important than wealth and the stress it'll cause you isn't worth $100k. I've learnt the hard way that some clients cannot be pleased and will try to sue you. No matter what you do. Now, the second a client becomes aggressive, unreasonable or treats me as a lowly employee (you know the type), I offer them a full refund and leave it there.
    This above quote really resonates with me. Health > Money.
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    • Profile picture of the author jctennis123
      Hey Jamie did you get the PM I sent you? Looks like you said you have been spammed with other people's PM's so I am guessing your inbox is full. Let me know when it is not so I can resend the message.

      I am 20 years old myself and have made about $3,000 in the past year selling websites. I see the same spirit in you that I see in myself. But now I am ready to take my business to the next level and I think that we each have a lot to gain by corroborating and working together. I could teach you what I already know and we could use each other as a sounding board to throw ideas off of and grow at double the speed.

      I sent you two PM's, if you tell me you have not got them then I will resend when your inbox is not full.
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  • Profile picture of the author NightWolf
    WOW! awesome thread here, and very inspirational! Starting ANY new venture is always a massive step that majority of society never even thinks is possible. So for even taking that first step, CONGRATS!

    4 years after taking my leap into the world of digital entrepreneurism, it's definitely been a roller-coaster, and I wish I'd read something like this earlier on (as oppose to getting fed lies from many of those good old clickbank products (not advisable in general))

    Well done, and thanks for sharing - always nice to read success stories (even if it doesn't mean millions of dollars) =D
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  • Profile picture of the author spesialis
    Great story.

    Just a warning for everyone here, if you don't know how to do simple things like buying a domain name and point it to your host, the difficulties you will face will be 10 times more than OP was.
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    • Profile picture of the author robertfrancis
      I just signed up for the forum today. It's strange that I'm here now since I can't remember what I was initially searching for that put me on the path to this forum. Anyway, great story! I just caught up on your original thread as well. Question: I read the you had a graphic design background. Are the sites you created WordPress sites or did you build them yourself due to your past experience?
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