Go where the rich people live

The size of their houses

This here is a big key. They also buy to flash at times as well. But a lot depends on the target neighborhood. If they are making six figures but have a huge house they might barely be making it. On the otherhand the same house with a family making seven figures would be able to buy most anything they wanted to.

Also remember when targeting the rich you need higher margins because their are less of them. Most of the "rich" made their money selling to the poor and middle class.

Well my thinking here is, if you can get just one rich client to purchase stuff from you, then you are set for life. Because you can charge them very high prices for stuff.

John; Do you know who these people are? The ones making a good, upper middle income salary. But they are spending it as they are making it.

I had an uncle who made millions loaning private money to put real estate deals together. He also sold real estate...but made more money loaning money, and winning at poker.

His real estate office was a small house he owned for 50 years. His home was smaller than my basement (It even seemed small when I was 5 years old)
His cars were always trucks. He never wore a suit. Never. He hunted, owned the land he hunted on, and spent most of his time in barns and walking farms he sold. He married my aunt Edith when he was 18, and it stuck for 60 years.
The same home...a few cars...lots of rifles....and deer antlers on his wall.

I knew he made money (when I was a young man) but not exactly how. I was talking to a banker in the town my uncle lived in. He said "Jim Whitacre is your uncle?". Me- "Sure, so?"

"Son, your uncle is the single biggest depositor in our bank. He owns more homes in this town that we do. Hell of a poker player too".

I know. I played one night with him and a few of his friends. He kind of had to let me play, because we were related, and I had a keen interest in what he did. I lost $300-$400 (I forget exactly, this may have been in 1978).

A few days later (after I caught up on my sleep), I went to see him in his office. He looked at me and said "Never play poker with me again. You'll never win. Every night I play, I don't always win big. But someone else always loses big. Don't play anymore". I took it personally at the time, but he was trying to teach me something.

Anyway, back to the purpose of the post. I asked him once about why he never wore a suit, or spent his money like other people that were good with money. (I would never have dared say he had lots of money)

He said "See the people with new cars, eating in fine restaurants, and swimming pools in their yards? They are people that sell to people like me. They dress like that because they need me. I dress like I do because I don't need them". He was fairly angry at the question. Nobody in our family ever discussed money. It was private. I'm surprised he put up with me.

I visited him at his office a few times a week one summer. I toyed with selling real estate. But really, I just wanted to visit with him.

He looked and sounded like Danial Day Lewis in the movieThere Will Be Blood. Not really a very nice man, I learned a few things from him.

Wow this is a great idea. Thanks. Now I just need to find out all their names.

Your flyer is best suited for the Gardner .. Hand it to them.. lol