Offline marketing strategies for Kindergarten / Preschools

Find a lead list that tells you the average age of people in the households and lumps them all into the same vicinity... and start calling famillies with kids nearing preschool age.

The "haines" directory is what that would be in the US. Its the most targeted directory for residential marketing... They probably have something similar in india at a library... divides people by the street name, and tells you all of their demographic info.

Income
number of household members
ages
.... all that good stuff.

Its updated constantly.

Postcard direct mail is HUGE for promoting preschools and daycare. It works extremely well.

I know this is an old thread, but I'll reply anyway.

There is a local preschool/daycare here that has a table at the Farmer's Market every Saturday.

She is booked solid with a loooong waiting list.

The booth is $20 a week. She says it's the best 20 bucks she's ever spent on marketing. Outperforms everything else by miles.

1. Family Referrals- Your current or past families passing on the word of how wonderful your program is! We have also had referal incentive programs that worked well! Your current and past families are your number one key to preschool marketing success!
2. Brochures, Flyer, Business Cards - Traditional but tried and true! We'll talk about how to make them, what to include and how to best use them as a preschool marketing strategy.
3. Sponsor or Host Community Events

Hi, I have about 6 child care centres as clients and I manage a range of marketing services for them both online and offline.

To give you an idea of what I have provided for them over the years I will outline it below. There is not doubt, once they have achieved a set number of enrollments, these businesses are hugely profitable. In Australia, this is a massive industry and the government matches the daily rate for child care so it can be tremendously profitable once centres have 60% occupancy or over (based on they operating costs).

Ok, back to the point, here are some marketing ideas I have done for child care centres currently and in the past:

- Signage - at local sports fields and enroute to the centre - bus stop signage, football field signage on the roads that lead to the centres within usually a 5km radius.
- Website development - obviously very important
- Social media management - daily posts and advertising
- Content development and PR - especially for new families moving to town and when the centres are nominated for awards etc
- Letterbox drops - not my idea, the clients however I don't recommend them
- Signage at centre - ensuring they have good and clear signs and installing a billboard at one of the centres that is on a main road
- Open days and special events

The focus really should be on WOM and testimonials, as the centres basically fill when people recommend the centre to their friends and family. You could also incorporate an enrolment offer which does work well too.

Good luck.