Anyone offering or wanting to offer AdWords services for offliner clients?

Thanks for the comments so far. All good ideas given.

However, I'm really looking for feedback from Warriors who want to get into offering AdWords services to clients but don't really know where to start.

Or, those who tried but failed, or tried but haven't yet achieved the results they wanted.

What are the challenges you have faced?

What sort of help do you need?

What have you done so far that didn't work?

etc.

Thanks in advance.


Eran

Is this thread a joke?

So basically your asking if people need help, then when they ask a question you tell them you will put the answer in your product.

:confused:

20% Management Fee of Adwords Engine Spend is generally the going market rate, so if the client is spending $2500 per month (or less, meaning that you're selling them on a higher management percentage) then it's a win for you as long as you could find someone to fulfill at 10-15% as a reseller discount

However, if the client is spending $25,000 on Adwords Engine Spend and only pays $500 for management, it's probably WAY too small a fee to make it work.

Hi Steve,

Apologies for the late reply but I didn't receive any notice from the forum that you had posted a question to my thread.

So, to answer to your question, there are 2 parts:

1) I - personally - am not looking for outsourced adwords work at this stage, so I couldn't help you in that area.

2) From my own personal experience, i doubt $500/month would be profitable for you or anyone else doing the work for you.

Out of that $500, you need to pay for the clicks AND the outsourcing fees.

So, if the industry standard fee of 20% of monthly ad spend was considered, that means there would be $400 for ad clicks and $100 for management.

There isn't too many verticals where $400/month would get you too many clicks these days.

Certainly not the big money verticals like finance, insurance, real estate, etc.

Most of them are $5-$10/click just to be on the first page.

There might be some industries where you could pick up $0.50 - $1 clicks, but not lots of them.

Also, if the outsourcer were charging 20% management fee, they MIGHT pay you 5-10%, which means you only get $20-$40 in profit (after all, they're doing most of the work - they should get paid most of the money).

You're hardly going to get rich on that, unless you have referred 100s or 1000s of clients.

My personal (industry) experience is that $500/month is not worth my time as a client. Nothing against them as a business - just that the return for my time & expertise invested is too low. Most campaigns require 5-10 hrs a month of management time in the early stages, while getting things running smoothly. For $100/month in management fees, it would take 6-12 months just to achieve that level of time investment.

My personal recommendation is to go for bigger clients - those that will spend $1-$2K a month MINIMUM and also consider charging additional fees over & above the 20% to cover setup costs & campaign optimisation requirements in the first 2-4 months for lower priced campaigns.

There is such a thing as wasting the client's money if they don't spend enough on their AdWords campaign. Google rewards those who spend big AND optimise well, and penalises those who spend small and don't optimise well or at all.

PS: Don't think for 1 second that no one will spend that kind of money. There are LOTS of companies who will happily spend $5K - $10K - even $100K a MONTH on AdWords, as long as it returns a positive ROI. From memory, the worlds biggest adwords agency (Reach Local) has in excess of 10,000 clients who all spend fairly sizeable amounts of money on 6 & 12 month contracts, so it just goes to show that there are plenty of fish in the ocean.

You just need to find them and sell them on the benefits of AdWords, etc.