Marketing an offline seminar?
I've been asked to deliver a one day only seminar and am considering how to market it.
Basically I'm unsure if I should:
a) run some sort of lead gen. Basically drive people to an opt-in page for some sort of report (I'd basically print the squeeze page & have it placed around the city and send them online to opt-in), build a list over the next few months...then, after a few email contacts, send them a sales letter selling the event.
OR
b) simply design a poster outlining the event (as in what will be covered) but utilizing as much DR as possible i.e. headline, testimonials, guarantee etc etc. This would send them online to register their interest - the idea being I can get a gauge as to numbers before hand, then, closer to the time & after a few email contacts, send them a sales letter selling the event and asking for payment.
As it's a one-off, one-day event, I'm unsure which direction to take. I suppose they'll both work.
Any thoughts?
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