This is the opening headline at a MAJOR online marketing firms website. Seriously, do people, specifically businesses, still buy this? I mean, I know that everyone wants to rank on Google... But, with all seriousness, if 25 companies in the same niche want to rank on the 1st page of Google, and they each pay a different agency to help them out... Well, only 10 customers are going to get what the doctor ordered.
But more importantly, there are BILLIONS of word combinations and long-tail keywords that people could want to rank with... In which case Ego-bidding very precise key words is ultimately the only sure-fire way to deliver the goods to your customer without deception. My brain is sort of all over the place on this topic.
I know a guy that ranks 1st each and every month strictly based on his picking up the phone and talking to his ad rep at Google and paying her somewhere between $10,000 and $15,000 a month. No SEO involved.
The two keywords that he ranks for, are very sought after and SEO "beat to death" by the competition, but in the end, Ego bidding wins the war.
I posted this in the offline section because my rant is specific to offline businesses who "need" SEO services and those who "accommodate" them.
Pre 2012 I probably wouldn't make this fuss, but even then, my friend was buying his #1 position. Again, all the hoop-lah surrounding SEO, and training courses, and forums, and "professionals"... C'mon now, If 100 online frog selling businesses each purchased SEO "services", how do you give those clients a fair shake? How are you giving ANY of your clients a fair shake knowing that you can't promise anything where SEO is concerned.
Anyone care to give me some insight?