Suggestions on Marketing Client's Website

by kolbywhite28

Posted: 12 years ago 9 replies

OFFLINE MARKETING

Was approached by a client to market his website. His products are in a very small niche (haircare) and is targeted more towards the local market.

Any suggestions on what kind of marketing can be done for such a small niche other than the usual SEO and Facebook?

#client #marketing #suggestions #website

ukcarl 12 years ago

Your not going to get more targeted than PPC and you can test and start getting results instantly
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- kolbywhite28 12 years ago
  
  Originally Posted by ukcarl
  
  Your not going to get more targeted than PPC and you can test and start getting results instantly
  
  Thanks Carl, that is a great idea. Will definitely input that to the client.
  
  Thanks
  
  1 reply
  
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  ukcarl 12 years ago
  
  The best thing is you can guarantee him first page for any keywords he wants, if you need any help shoot me across a PM
  
  Thanks
  
  1 reply
  
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  **** Click Here For Free Google Adwords Training ****
  
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  kolbywhite28 12 years ago
  
  Originally Posted by ukcarl
  
  The best thing is you can guarantee him first page for any keywords he wants, if you need any help shoot me across a PM
  
  Thanks Carl
  
  Are there any other methods I should be looking into?
  
  Thanks
  
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misterme 12 years ago

Yeah. I think a strategy where what you're really marketing is your client's hair care products - the website is just a place people can order it from. What I'm saying is, look more at ways to build desire for and drive the product instead of the web site. In a local market, for example, they could do event marketing, promos with salons, health & beauty shows and giveaways.
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bhnath 12 years ago

You could always test around with Media Buying on smaller websites such as blogs and forums within the same niche.
PPC is a great option for this niche though
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SpankinNewbie 12 years ago

Originally Posted by kolbywhite28

His products are in a very small niche (haircare) and is targeted more towards the local market.

What hair care product is geared to a local market only? Are you saying he only wants to market locally?
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- kolbywhite28 12 years ago
  
  Originally Posted by SpankinNewbie
  
  What hair care product is geared to a local market only? Are you saying he only wants to market locally?
  
  More or less, yes. He only wants to market it locally at the moment, then overseas if possible. All online of course.
  
  Thanks
  
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Qamar 12 years ago

You can try marketing this hair salon via flyers and also brochures distributions that can be given away somewhere near the salon itself.

Zul
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