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Surely! The problem has to be more than the lack of online marketing.

by zavhara
9 replies
I've been cold calling/prospecting for the past few weeks now, however, I've notice something with at least 30-40% of businesses I've called.

- They take forever to answer the phone (I sure there is an 'answered in less than 3 rings' rule)
- There's one company that seems to spend hundreds on Google adwords daily, I've called them at least 6 times and not one person has picked up the phone.
- If it does go to an answering machine, the message is the standard non -personalised message.
- Some do not have an answer phone
- A few times, the call is answered, you can't hear anything on the other end.
- A few companies have the 'press 1 for... press 2 for...' option.

Even if you bring in more leads, they must not be converting them very well.

Does anyone offer other forms of consulting beyond just the online stuff, if so what sort of things are common mistakes in businesses and how do you position yourself?
#lack #marketing #online #problem #surely
  • Profile picture of the author David Miller
    One of the common mistakes I see many business people make is bitching about the 30-40% of things that go wrong and not taking advantage of the 60-70% of things that go right.

    Just a thought!
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    • Profile picture of the author John Durham
      Originally Posted by David Miller View Post

      One of the common mistakes I see many business people make is bitching about the 30-40% of things that go wrong and not taking advantage of the 60-70% of things that go right.

      Just a thought!
      "Keep your eyes on the prize".
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    • Profile picture of the author zavhara
      Originally Posted by David Miller View Post

      One of the common mistakes I see many business people make is bitching about the 30-40% of things that go wrong and not taking advantage of the 60-70% of things that go right.

      Just a thought!
      Sorry I don't get you, who's bitching? I'm just looking on how I can get more uplift for my customers by giving them simple suggestions.
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  • Profile picture of the author TyBrown
    Originally Posted by zavhara View Post

    I've been cold calling/prospecting for the past few weeks now, however, I've notice something with at least 30-40% of businesses I've called.

    - They take forever to answer the phone (I sure there is an 'answered in less than 3 rings' rule)
    - There's one company that seems to spend hundreds on Google adwords daily, I've called them at least 6 times and not one person has picked up the phone.
    - If it does go to an answering machine, the message is the standard non -personalised message.
    - Some do not have an answer phone
    - A few times, the call is answered, you can't hear anything on the other end.
    - A few companies have the 'press 1 for... press 2 for...' option.

    Even if you bring in more leads, they must not be converting them very well.

    Does anyone offer other forms of consulting beyond just the online stuff, if so what sort of things are common mistakes in businesses and how do you position yourself?

    Stop selling internet marketing and start selling answering services
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    Online Dog Training
    Salt Lake City, Utah Dog Training
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    • Profile picture of the author maverick8
      Originally Posted by TyBrown View Post

      Stop selling internet marketing and start selling answering services
      Possibly the bet post on the warrior forum
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  • Profile picture of the author ewenmack
    Originally Posted by zavhara View Post

    Even if you bring in more leads, they must not be converting them very well.

    Does anyone offer other forms of consulting beyond just the online stuff, if so what sort of things are common mistakes in businesses and how do you position yourself?
    Major waste of money
    and big opportunity to work on their conversions.

    As well as getting their customers to come back,
    more often and at higher prices.

    If you can get them to note how many of their calls convert into buyers,
    most will be shocked at the true numbers.

    Businesses can double their profit just from optimizing their conversions.
    It goes straight to their bottom line because there is nothing on the expense side
    to achieve the extra revenue.

    Best,
    Ewen
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    • Profile picture of the author zavhara
      Originally Posted by ewenmack View Post

      Major waste of money
      and big opportunity to work on their conversions.

      As well as getting their customers to come back,
      more often and at higher prices.

      If you can get them to note how many of their calls convert into buyers,
      most will be shocked at the true numbers.

      Businesses can double their profit just from optimizing their conversions.
      It goes straight to their bottom line because there is nothing on the expense side
      to achieve the extra revenue.

      Best,
      Ewen
      Exactly Ewen, it's things like this that can differentiate yourself from other online marketers who just focus on just selling products such as SEO, mobile websites, PPC etc. Would the customer really notice exactly what exactly gave them the 30% uplift in sales while you were working with them? They'll be happy you're getting the results for them.

      How do you get their customers to come back at higher prices?
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  • Profile picture of the author SpankinNewbie
    Sounds to me like you may have stumbled upon a good business opportunity. Seize it!
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  • Profile picture of the author Jason Kanigan
    This IS fascinating, when companies don't even answer their own phones.

    Let's look at this from the customer's perspective.

    They realize they need something, and find a list of potential suppliers. They begin with one, and call.

    My experience with companies large and small is that most of them are terrible at answering that first call. And guess what? When the prospect doesn't get through to a live human being at Company A, what do they do? Do they leave a message? Probably not. They move on to Company B on their list without a moment's hesitation.

    They have no reason to care about Company A, have any loyalty to them, need to hear back from them. They just want answers and will move on down the list.

    Lesson here: First In Wins.

    Even if the prospect has left you a message, by the time you call back, they've probably gone with Company B.
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