small budget PR Ideas?

12 replies
Does anyone have any great ideas for a really small (or non-existent) PR budget? I'd like to get some magazine or heck, even TV coverage for my product.
#budget #ideas #small
  • Profile picture of the author HarveyH
    To get into a magazine for free then the best way would be to offer there readers something free in a competition... every magazine has competitons to win free stuff although this will cost you either time or money there is no up front cost, you will also get your logo/website and maybe a bit of info about your company in there as well.

    Other ideas would be Radio stations I think you could get on there for free as well, it would take a little thinking and you would maybe need a strategy in place but it could be done quite easily.
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  • Profile picture of the author SashaLee
    Hi there,

    Harvey H has a great idea. The other way is to come up with a celebrity hook for your product - if you can get (or pay) a celebrity to use your product, the press will automatically follow.

    All the best,

    Sasha
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  • Profile picture of the author bizgrower
    Start following the appropriate media people on their social media pages.
    Learn about publicity = Warrior Marcia Yudkin.

    Dan
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  • Profile picture of the author konakid
    Try looking up articles in your niche. Contact the journalists that wrote them and tell them you can give them a story.

    A lot of times these journalists are looking for things to write about. Serve them up a good story and you make their lives a lot easier, plus you get media exposure!
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  • Profile picture of the author blackli0n
    Thank you for the ideas, everyone. I'll have to start getting creative!
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  • Profile picture of the author want2knowhow
    Is this a product you created or just a product you're promoting?
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    • Profile picture of the author blackli0n
      Originally Posted by want2knowhow View Post

      Is this a product you created or just a product you're promoting?
      It's to promote my website and ebooks I've created.
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      wpjohnny.com - Make Money with Wordpress
      Passive income since 2007. Trying to consistently crack 5-figures/month. find what you love - dream big - work hard
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  • Profile picture of the author hayfj2
    Pick 1 - 3 of these questions that you answer NO to and follow up and IMPLEMENT

    Do you write and send out Press Releases on a regular basis?
    Do you know what would be considered newsworthy?
    Do you know what the objectives of your PR Campaign would be?
    Do you have "something" that you could announce to the media?
    Do you know which media you would send your press release to?
    Do you know how to write a press release?
    Have you won any new contracts?
    Have you appointed any new staff?
    Have you promoted any staff?
    Have you made record profits?
    Have you made any recent company (or impending) company acquisitions?
    Have just conducted research and wish to publish your findings?
    Have you found a new solution to an old problem? (Innovation)
    Have you just started or completed a major project?
    Have you just launched a new product, book, report ?
    Have you just gained investment, or won an award?
    Have you identified each of your different "publics"?
    Have you identified all of your stakeholders?
    Have you blogged about your news yet?
    Have you written a letter to the editor of a local/national newspaper or trade magazine?
    Have you done a speaking slot at an exhibition, tradeshow, expo, university or networking cluib?
    Have you used an online press release distribution service?
    Are there any articles or white papers you have written about your product, service, business,
    niche, sector or industry, the problems or myths that exist and how you can help?
    Have you created a video that could be uploaded to various video syndication sites?
    Have you made a donation to any worthwhile causes/charities or social projects?
    Have you created a press kit, a media kit or speakers kit?
    Are you a social commentator, an expert witness, a panel expert or a reliable "source"?
    Do you know who your story affects and why?
    Are there any trends, needs or issues you can refer to?
    Have you Created a profile on Expert Sources, All Experts, Experts on TV?
    Are there any industry associations, instutes or membership groups who would be interested?
    Have you syndicated any articles, presentations, or "talks" online?
    Have you conducted, sponsored or published an industry survey?
    Have you raised or answered questions on Yahoo Answers or Linkedin.com Answers?
    Do you know how you will meadure the success of your PR Campaign?

    Hope that gets you thinking...



    Regards


    Fraser
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  • Profile picture of the author swilliams09
    We have a local noon tv show where they usually showcase local businesses. All it takes is sending a press release about your product to one of the producers. You can always call and ask who that is. The smart people will get a copy of the video and put it on their youtube page and use it as part of their local promotions online. I've seen a few even use the words "As seen on Channel WXYZ" to try and borrow a little bit of credibility.

    You can also look into doing a video press release for slow news days. Creating a video package about your product that looks like a news segment and seeing if you can get it picked up.
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    • Profile picture of the author blackli0n
      Originally Posted by swilliams09 View Post

      We have a local noon tv show where they usually showcase local businesses. All it takes is sending a press release about your product to one of the producers. You can always call and ask who that is. The smart people will get a copy of the video and put it on their youtube page and use it as part of their local promotions online. I've seen a few even use the words "As seen on Channel WXYZ" to try and borrow a little bit of credibility.

      You can also look into doing a video press release for slow news days. Creating a video package about your product that looks like a news segment and seeing if you can get it picked up.
      And what show is this? Thank you.
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      wpjohnny.com - Make Money with Wordpress
      Passive income since 2007. Trying to consistently crack 5-figures/month. find what you love - dream big - work hard
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  • Profile picture of the author NewParadigm
    TV news and radio programs look for experts in various subjects all the time.
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  • Profile picture of the author danieldot
    Instead of PR you can try with the display ads, this will help you a lot and you can see the better ROI.
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