I've decided to turn IM my full time profession.
Yesterday I started cold calling with the intention of selling SEO to small businesses.
I called for roughly 3 hours and I banked one client paying $799 for a one page website, no monthly and two other warmish leads to go into the pipeline.
Here is my script, it's really really simple.
(When speaking to DM)
Hi, my name is Matthew calling from Pantera Marketing. We specialize in the (X) industry in getting you on the front page of G which is where your business needs to be to generate business online.
((I actually bullet point my entire script, I NEVER read anything verbatim))
How is business going with you?
Are you looking to grow your business?
When prospects object I simply ignore their objections, (can't talk, no money, budget, dont need more business, economy, blah)
I keep agreeing with what they're saying and push thru their early call reluctance. Far too many salespeople give up here and assume that the prospect is NQ when they give them their usual lies and false objections. I find just by accepting their resistance and keep asking questions that add value to the interaction it makes uncovering opportunities so much easier!
Once I uncover the opportunity and qualify them for budget, need and urgency. I send them a proposal email which builds the value of the proposal.
Not that the value of what you sell is what they get
- Item #1 worth $99
- Item #2 worth $47
- Item #2 worth $197
I then follow up the email the day after.
I find that this 3 day sales cycle works best when there's an urgent need
Just thought I'd share some inspiration for my fellow warriors. If you have any Qs let me know )